Paid Social Manager

📌 Core Information 🔹 Job Title: Paid Social Manager 🔹 Company: Global Accelerator 🔹 Location: Tallinn, Estonia 🔹 Job Type: On-site 🔹 Category: Advertising & Marketing 🔹 Date Posted: May 9, 2025 🚀 Job Overview Key aspects of this role include: - Strategic media acquisition to drive client growth - Precise execution of performance marketing strategies - Upholding CTC’s core values and methodologies - Building strong client relationships and providing clear insights - Thriving in a challenging environment with a commitment to continuous improvement ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record in performance marketing. 📋 Key Responsibilities ✅ Lead strategic media acquisition efforts to drive client growth and maximize performance ✅ Uphold CTC’s core values and methodologies in all client interactions ✅ Foster strong client relationships and provide clear insights into performance and strategic decisions ✅ Collaborate with the team to optimize productivity and maintain high-performance standards ✅ Apply best practices in media buying to drive outstanding results ✅ Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations ✅ Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution ✅ Meet all deadlines and budget requirements, ensuring timely and on-target performance ✅ Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be comfortable working independently and taking initiative to drive results. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Proven experience (3+ years) in performance marketing, with a focus on paid social media campaigns - Demonstrated success in driving client growth and maximizing performance Required Skills: - Strong analytical skills and data-driven approach to decision-making - Excellent communication and presentation skills - Proficient in Google Sheets and other data tools - Experience with Facebook Ads Manager, Google Ads, and other social media advertising platforms - Familiarity with e-commerce and retail industries Preferred Skills: - Experience with Prophet system or similar forecasting tools - Knowledge of SQL or other database languages - Familiarity with A/B testing and optimization strategies ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical background are likely to be successful in this role. Relevant industry experience and a passion for continuous learning are essential. 💰 Compensation & Benefits Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location) Benefits: - Competitive salary and performance-based bonuses - Comprehensive health insurance package - Generous vacation policy (25 days per year) - Opportunities for professional development and growth Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Advertising & Marketing Company Size: Medium (51-200 employees) Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us or hire us to build it for you, we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on driving growth for DTC brands. Their expertise spans various aspects of digital marketing, with a particular emphasis on performance marketing and media buying. 📊 Role Analysis Career Level: Mid-level (3-5 years of experience) Reporting Structure: The Paid Social Manager will report directly to Joy Sharma, the Director of the CTC Accelerator Program. Work Arrangement: On-site, full-time (40 hours per week) Growth Opportunities: This role offers opportunities for professional development and growth within the company. With a clear path for promotion to a Senior Strategist, high-performing candidates can advance their careers within the organization. ASSUMPTION: The Paid Social Manager role is an excellent opportunity for experienced performance marketing professionals looking to advance their careers in a dynamic and challenging environment. 🌍 Location & Work Environment Office Type: On-site office with remote flexibility Office Location(s): Tallinn, Estonia Geographic Context: Tallinn is the capital and largest city of Estonia, with a population of approximately 430,000 people. It is known for its vibrant tech industry and high quality of life. Work Schedule: Full-time (40 hours per week) with flexible remote work options ASSUMPTION: The office environment is collaborative and supportive, with a strong emphasis on teamwork and open communication. The company offers flexible remote work options to accommodate employees' needs and preferences. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round interview with the hiring manager Key Assessment Areas: - Problem-solving skills and analytical thinking - Communication and presentation skills - Cultural fit and alignment with company values - Technical proficiency in performance marketing and data analysis Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions by reflecting on your past experiences and achievements - Research the company and industry to demonstrate your enthusiasm and understanding ATS Keywords: Paid Social Media, Performance Marketing, Media Buying, Data Analysis, Client Relationship Management, Strategic Planning, Forecasting, Problem Solving, Team Collaboration, Attention to Detail, Continuous Improvement ASSUMPTION: The interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company. Demonstrating a strong understanding of the role and industry will help you stand out during the interview process. 🛠️ Tools & Technologies - Google Sheets - Facebook Ads Manager - Google Ads - Other social media advertising platforms - Prophet system or similar forecasting tools (preferred) - SQL or other database languages (preferred) - A/B testing and optimization tools ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing. Familiarity with these tools and a willingness to learn new ones will be essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and able to absorb information quickly and effectively - Unimpeachable Character: Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources Work Style: - Collaborative and supportive team environment - Strong emphasis on open communication and feedback - Autonomous and self-managed work environment - Focus on continuous improvement and learning Self-Assessment Questions: - How do you approach learning new information quickly and effectively? - Can you provide an example of a time when you had to communicate a difficult truth, and how did you handle it? - Describe a challenging situation where you had to perform at your best, and what was the outcome? ASSUMPTION: Common Thread Collective values a strong cultural fit with their employees. Candidates who align with the company's core values and work style are more likely to succeed in this role. ⚠️ Potential Challenges - Working in a fast-paced, dynamic environment with tight deadlines and high expectations - Managing multiple clients and projects simultaneously - Collaborating with a diverse team of stakeholders, including clients, team members, and management - Adapting to changes in client needs, market trends, and industry best practices - Maintaining a high level of attention to detail while working under pressure ASSUMPTION: The Paid Social Manager role presents unique challenges that require strong problem-solving skills, adaptability, and a commitment to continuous improvement. Candidates who are comfortable working in a fast-paced environment and thrive under pressure are likely to be successful in this role. 📈 Similar Roles Comparison - Paid Social Media Manager vs. Social Media Manager: - Paid Social Media Manager focuses on driving client growth through paid advertising campaigns, while Social Media Manager oversees both paid and organic social media strategies. - Paid Social Media Manager requires a strong background in performance marketing and data analysis, while Social Media Manager may have a broader focus on content creation, community management, and social media strategy. ASSUMPTION: The Paid Social Media Manager role is more specialized and requires a deeper understanding of performance marketing and data analysis than the broader Social Media Manager role. 📝 Sample Projects - Developing and executing a comprehensive paid social media strategy for a DTC brand, driving a 25% increase in online revenue within the first six months. - Implementing A/B testing and optimization strategies to improve the performance of Facebook and Instagram ad campaigns, resulting in a 15% reduction in cost per acquisition. - Collaborating with a cross-functional team to launch a new e-commerce platform, managing paid social media campaigns to drive traffic and conversions during the launch phase. ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Paid Social Media Manager role. Candidates should be prepared to discuss their relevant experiences and achievements during the interview process. ❓ Key Questions to Ask During Interview - Can you describe the team structure and dynamics for this role? - How does the company support the professional development and growth of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company approach client communication and feedback? - What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them? - How does the company measure and evaluate the success of its paid social media campaigns? ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company. It also provides valuable insights into the work environment and helps you make an informed decision about the opportunity. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions by reflecting on your past experiences and achievements. 4. Research the company and industry to demonstrate your enthusiasm and understanding. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.