🔹 Job Title: Paid Social Manager
🔹 Company: Global Accelerator
🔹 Location: Tbilisi, Georgia
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Junior to Mid-Level (0-2 years)
🚀 Job Overview
Key aspects of this role include:
- Driving client growth through strategic media acquisition
- Leveraging data-driven forecasting and precise execution
- Maximizing performance while upholding CTC's core values and methodologies
- Building strong client relationships and providing clear insights into performance and strategic decisions
- Collaborating with a team of experts in Google strategies, creative strategies, and email strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of performance marketing. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive on challenges.
📋 Key Responsibilities
✅ Strategic Media Acquisition: Lead and execute strategic media acquisition efforts to drive client growth and maximize performance.
✅ Client Relationship Management: Foster strong client relationships by providing clear insights into performance and strategic decisions, ensuring client satisfaction and retention.
✅ Team Collaboration: Work closely with a team of experts in Google strategies, creative strategies, and email strategies to ensure seamless execution and outstanding results.
✅ Data Analysis & Forecasting: Analyze data and build growth forecasts using the Prophet system to inform strategic decisions and track progress.
✅ Campaign Management: Manage active campaigns, adjust budgets and strategy, and implement tests to optimize performance and exceed daily projected targets.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience)
Experience:
- Proven experience (0-2 years) in paid social media management, digital marketing, or a related role
- Experience with Facebook Ads, Google Ads, and other social media advertising platforms
Required Skills:
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Sheets)
- Excellent communication and presentation skills, with fluency in English
- Proven ability to work independently and manage multiple tasks effectively
- Strong problem-solving skills and a results-driven mindset
- Familiarity with e-commerce and a passion for driving business growth
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of SQL or other programming languages
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Experience with A/B testing and conversion rate optimization
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a demonstrated ability to learn quickly will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The initial salary will be $2,000 in the first month, increasing to $4,000 in the second month, and averaging $7,000 per month by the third month.
Benefits:
- Fully remote work arrangement with flexible scheduling
- Autonomy and clear expectations, with regular 1:1 feedback sessions and measurable quality benchmarks
- Exceptional work recognized and rewarded, with weekly check-ins for accountability and new opportunities
- Access to a weekly performance dashboard to track progress and compare performance to team members
- Pay transparency with consistent contract terms and a clear roadmap for increasing earnings
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2012
Headquarters: Santa Ana, California, USA
Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer services in strategy, data, acquisition, and retention, with a focus on producing better financial outcomes for their clients.
Specialties: Digital Sales, Digital Marketing, Digital Advertising, Brand Understanding, Content Production, Media Buying, and more.
📊 Role Analysis
Career Level: Junior to Mid-Level
Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program
Work Arrangement: Fully remote with flexible scheduling
Growth Opportunities:
- Rapid career progression through continuous learning and skill development
- Opportunities to contribute to new tools and improvements within the system
- Mentorship and feedback from experienced leaders to support personal growth and promotion
🌍 Location & Work Environment
Office Type: Fully remote
Office Location: Tbilisi, Georgia
Geographic Context: Tbilisi, Georgia, is the capital and largest city of Georgia, with a population of over 1.1 million people. It is known for its historic architecture, cultural institutions, and vibrant nightlife.
Work Schedule: Flexible scheduling with clear expectations, regular feedback sessions, and measurable quality benchmarks
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and skills assessment
4. Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Strategic thinking and creativity
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Showcase your understanding of the company and the role by addressing the required qualifications and responsibilities in your application materials
3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
ATS Keywords: Paid Social Media, Digital Marketing, Data Analysis, Facebook Ads, Google Ads, E-commerce, Business Growth, Strategic Planning, Client Relationship Management
🛠️ Tools & Technologies
- Google Sheets
- Facebook Ads Manager
- Google Ads
- Prophet system
- Statlas (CTC's proprietary data management platform)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
- SQL or other programming languages (optional)
👔 Cultural Fit Considerations
Company Values:
1. Autodidact: Naturally curious and eager to learn, with a commitment to continuous improvement
2. Unimpeachable Character: Upholds high ethical standards, communicates honestly, and takes full responsibility for outcomes
3. Competitive Greatness: Driven by a desire to excel and achieve outstanding results, even in the face of challenges
Work Style:
- Collaborative and supportive team environment
- Strong emphasis on autonomy, initiative, and continuous improvement
- Open and transparent communication, with regular feedback and performance tracking
Self-Assessment Questions:
1. How do you approach learning new skills and tools to improve your performance in a role?
2. Can you provide an example of a time when you had to communicate difficult news or feedback to a client or colleague, and how did you handle it?
3. Describe a situation where you had to overcome a significant challenge to achieve a goal, and what steps did you take to succeed?
🛠️ Potential Challenges
1. Workload Management: Balancing multiple tasks, deadlines, and client demands may require strong organizational skills and time management.
2. Data Overload: Dealing with large datasets and complex analytics may present challenges, requiring strong analytical skills and problem-solving abilities.
3. Client Management: Managing client expectations and ensuring satisfaction may require excellent communication skills and a deep understanding of their business goals.
4. Adaptability: The role may require quick adaptation to changes in client needs, market trends, or company priorities.
📈 Similar Roles Comparison
1. Paid Social Media Specialist: Focuses primarily on day-to-day campaign management, with less emphasis on strategic planning and client relationship management.
2. Digital Marketing Specialist: Oversees a broader range of digital marketing channels, with less specialization in paid social media.
3. E-commerce Growth Strategist: Focuses more on overall e-commerce strategy, with less emphasis on paid social media management.
📝 Sample Projects
1. Client Growth Forecast: Develop a detailed growth forecast for a client, including data analysis, marketing calendar alignment, and strategic planning.
2. Campaign Optimization: Optimize an underperforming campaign by adjusting targeting, bidding strategy, and ad creative to improve performance.
3. Client Retention Strategy: Analyze client data and develop a retention strategy to improve customer lifetime value and reduce churn.
💡 Key Questions to Ask During Interview
1. How does the team support each other in managing multiple clients and projects?
2. Can you describe a time when you had to pivot a strategy due to changing client needs or market trends, and how did you handle it?
3. How does the company measure and track employee performance and growth?
4. What opportunities are there for professional development and career advancement within the company?
5. How does the company foster a culture of innovation and continuous improvement?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](http://commonthreadco.com/careers).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
4. Follow up with the hiring manager after your interview to express your interest in the role and address any concerns or questions.
5. If selected for the final round, be prepared to present a strategic growth plan for a hypothetical client, demonstrating your understanding of the role and the company's methodologies.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
