📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: Dentsu
🔹 Location: Manchester - Bonded Warehouse, United Kingdom
🔹 Job Type: Full-time, Permanent
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the implementation and execution of Paid Social campaigns and strategies
- Day-to-day communication with clients to help achieve their goals
- Collaborating with the Paid Social Director to develop account strategy
- Operational success of accounts, ensuring deliverables are met on time and on budget
- Building strong relationships across Client Services and other channel teams
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results. Experience in an agency or client-facing environment is crucial for success in this position.
📋 Key Responsibilities
✅ Develops account strategy in partnership with client and Paid Social Director, accountable for the execution of strategy and achievement of KPIs
✅ Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
✅ Owns and manages the client strategy and plans key campaign efficiencies
✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
✅ Plans accounts and growth opportunities, working closely with the Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client communication. Strong organizational skills and the ability to multitask are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5-10 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment
Required Skills:
- Proficiency in managing and planning campaigns across various paid social platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Strong understanding of paid social principles, best practices, and industry trends
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
Preferred Skills:
- Experience with marketing partners, such as Smartly
ASSUMPTION: Candidates should have a strong foundation in paid social campaign management and a proven track record of delivering results. Familiarity with marketing partners is a plus but not required.
💰 Compensation & Benefits
Salary Range: £45,000 - £65,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive Salary
- Company-provided Medical Healthcare
- Generous Pension Provisions
- Health and Wellness Benefits
- Volunteering Days
- Life Assurance
Working Hours: 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a Paid Social Manager role in the United Kingdom. The benefits package is competitive and tailored to the employee's needs.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the Advertising Services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is known for its innovative approach to people-based marketing, creativity, and data-driven strategies.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Dentsu was founded in 1901 and has since grown into a global network designed for what's next, helping brands predict and plan for future opportunities.
Company Description:
- Dentsu is a global advertising and marketing services company that teams together to help brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience, underpinned by modern creativity
- Dentsu is committed to building a fair and more equal society through its Social Impact strategy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.
Reporting Structure: The Paid Social Manager reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.
Work Arrangement: This role is on a hybrid working basis, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a senior management role, such as Paid Social Director
- Expansion into other channels or specializations within the company
- International assignments or projects, given Dentsu's global presence
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance. Growth opportunities are abundant due to the company's size and global presence.
🌍 Location & Work Environment
Office Type: The Manchester - Bonded Warehouse office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Manchester - Bonded Warehouse, United Kingdom
Geographic Context:
- Manchester is a vibrant, multicultural city in the North West of England, known for its rich history, thriving music scene, and diverse food and drink offerings
- The city is home to several major corporations and offers ample opportunities for professional growth and networking
- Manchester is well-connected by public transport, with easy access to major motorways and a international airport
Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require flexibility to accommodate client needs and project deadlines.
ASSUMPTION: The Manchester office provides a dynamic and engaging work environment, with easy access to amenities and a vibrant city center.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Face-to-face interview with the hiring manager and/or team members
- Final interview with the Paid Social Director
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed, including data-driven insights and results
- Research Dentsu's clients, industry, and competitors to demonstrate your understanding of the market
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Client Communication, Strategic Planning, Media Planning, Media Buying, Marketing Communications, Advertising Services
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Dentsu's values. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Paid social platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Diversity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate innovation in your approach to paid social campaign management?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you ensure accountability for your work and the work of your team?
ASSUMPTION: Dentsu values a diverse and inclusive work environment, where employees can bring their whole selves to work and be proud of doing so. Candidates should be prepared to discuss their alignment with Dentsu's values and work style.
⚠️ Potential Challenges
- Managing client expectations and ensuring deliverables are met on time and on budget
- Keeping up with the fast-paced nature of the advertising industry and staying current with industry trends
- Balancing multiple priorities and managing time effectively
- Adapting to a hybrid work environment and maintaining productivity outside of the office
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position may require more strategic planning and client communication, as well as a broader range of campaign management responsibilities
- Dentsu's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries and markets
- Career progression may involve moving into a senior management role, expanding into other channels or specializations, or taking on international assignments
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and client communication, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a paid social strategy for a major retail client, driving online sales and brand awareness
- Optimizing a B2B campaign for a technology company, focusing on lead generation and account-based marketing
- Managing a cross-channel campaign for a non-profit organization, raising awareness and driving donations
ASSUMPTION: These sample projects demonstrate the range of paid social campaign management responsibilities and the diverse client base at Dentsu.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu approach diversity, equity, and inclusion in the workplace?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to gain insight into the role, the team, and the company culture, helping the candidate make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed, including data-driven insights and results
- Research Dentsu's clients, industry, and competitors to demonstrate your understanding of the market
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
