📌 Core Information
🔹 Job Title: Paid Social Media Manager - 12 Months Fixed Term
🔹 Company: Linnaeus
🔹 Location: Hybrid/UK-Based
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Mid-Level
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling paid media efforts across national and local campaigns
- Driving impact across 63 local clinics and 17 specialist referral hospitals
- Collaborating with creative and content teams to develop high-performing assets
- Supporting educational campaigns for referral care, targeting both pet owners and professional audiences
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and creative collaboration to drive awareness, consideration, and conversion.
📋 Key Responsibilities
✅ Develop and lead paid social strategies tailored to both B2C (pet owners) and B2B (referring vets) audiences
✅ Execute and optimise campaigns across Meta, YouTube, LinkedIn, and TikTok with regular A/B testing
✅ Build and manage a scalable paid social structure to support campaigns for 63 clinics and 17 referral hospitals
✅ Allocate budgets strategically by region, service, and campaign type, adapting to seasonal trends and business needs
✅ Create and maintain reporting dashboards to monitor KPIs such as CTR, CPA, ROAS, and engagement
✅ Collaborate with creative and content teams to brief and develop high-performing assets
✅ Ensure paid social supports the broader digital marketing funnel including CRM, web, and retargeting efforts
ASSUMPTION: This role involves managing multiple ad accounts, with a focus on Meta (Facebook and Instagram) platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience managing paid social campaigns across Meta (Facebook and Instagram)
Required Skills:
- Strong understanding of campaign structures, audience segmentation, and performance tracking
- Hands-on experience with A/B testing, retargeting, and creative optimisation
- Proficiency in tools such as Meta Ads Manager, GA4, Looker Studio, and Excel
- Excellent copywriting, briefing, and communication skills
- Highly organised with experience managing multiple campaigns and budgets
Preferred Skills:
- Experience working in a healthcare, veterinary, or B2C service-led industry
- Multi-brand experience
- Familiarity with TikTok, YouTube, and emerging paid social channels
- Understanding of organic social and how it complements paid strategies
- Experience working with agency partners or moving from agency to in-house
- Interest in animal health and welfare
ASSUMPTION: The ideal candidate will have experience managing multiple ad accounts, with a focus on Meta (Facebook and Instagram) platforms, and be comfortable working in a dynamic, multi-location environment.
💰 Compensation & Benefits
Salary Range: £50,000 per annum (up to, depending on experience)
Benefits:
- Join a purpose-driven, fast-growing organisation
- Join a collaborative and forward-thinking marketing team
- Make an impact at both a local and national level
- Work on campaigns that truly make a difference in people’s and pets’ lives
- Enjoy professional growth and the satisfaction of meaningful work
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the UK. The benefits listed are based on the company's description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services
Company Size: Small (1-50 employees)
Founded: Linnaeus is part of Mars Veterinary Health, founded in 1929
Company Description:
- Linnaeus is a forward-thinking group of highly respected primary care and specialist referral practices in the UK and Ireland
- Being family-owned and part of Mars Veterinary Health allows Linnaeus to focus on advancing the veterinary profession to provide industry-leading pet care and unique career opportunities for its people
Company Specialties:
- Veterinary Services
- Pet Care
- Healthcare
Company Website: http://www.linnaeusgroup.co.uk
ASSUMPTION: Linnaeus is a small, purpose-driven organisation that focuses on providing high-quality veterinary care and clinical care for its clients and their pets. It is part of Mars Veterinary Health, a larger organisation with a global presence.
📊 Role Analysis
Career Level: Mid-Level Marketing Role
Reporting Structure: Reports directly to the Head of Digital Marketing & CRM
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunities to work on diverse campaigns across multiple brands
- Support for professional development and training programmes
ASSUMPTION: This role offers opportunities for growth and development within a small, dynamic organisation that values its employees' personal and professional growth.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Linnaeus Highlands Road
Geographic Context:
- The role is based in the UK and may require occasional travel to other Linnaeus locations
- The UK has a temperate maritime climate, with mild winters and cool summers
- The cost of living in the UK is generally higher than in other European countries
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Understanding of paid social media strategies and tactics
- Ability to manage multiple ad accounts and budgets
- Communication and collaboration skills
- Alignment with Linnaeus' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of paid social media strategies and tactics in your application
- Demonstrate your ability to manage multiple ad accounts and budgets in your previous roles
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Paid Social, Meta Ads Manager, GA4, Looker Studio, Excel, A/B Testing, Retargeting, Creative Optimisation, Campaign Structures, Audience Segmentation, Performance Tracking, Copywriting, Budget Management, Digital Marketing, Healthcare Experience, B2C Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the Linnaeus team.
🛠️ Tools & Technologies
- Meta Ads Manager
- GA4
- Looker Studio
- Excel
- Additional tools may be required based on the specific needs of the role
ASSUMPTION: The required tools and technologies for this role may evolve over time as the company's needs and priorities change.
👔 Cultural Fit Considerations
Company Values:
- High-quality excellence of service and clinical care for clients and their pets
- Leadership in sustainability and driving positive change for people, pets, and the planet
- Prioritisation of mental health and wellbeing, valuing equity, diversity, and inclusion
- Support for personal and professional development with best-in-class career frameworks and training programmes
Work Style:
- Collaborative and forward-thinking marketing team
- Dynamic and multi-location environment
- Focus on driving impact at both a local and national level
Self-Assessment Questions:
- Do you align with Linnaeus' commitment to high-quality service and clinical care for pets and their owners?
- Are you comfortable working in a dynamic, multi-location environment?
- Do you have experience managing multiple ad accounts and budgets, and are you comfortable with the tools required for this role?
ASSUMPTION: Linnaeus values employees who are passionate about animal health and welfare, committed to providing high-quality service, and comfortable working in a dynamic, multi-location environment.
⚠️ Potential Challenges
- Managing multiple ad accounts and budgets may be challenging for less experienced candidates
- Working in a dynamic, multi-location environment may require flexibility and adaptability
- Occasional travel to other Linnaeus locations may be required
- The cost of living in the UK may be higher than in other European countries
ASSUMPTION: These challenges can be overcome with strong organisational skills, adaptability, and a commitment to Linnaeus' mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on driving impact across 63 local clinics and 17 specialist referral hospitals
- Compared to other paid social media manager roles, this position offers a unique opportunity to work on a large scale with a significant impact on pet care and owner experience
- Career progression in this role may lead to opportunities in digital marketing, CRM, or other related fields within Linnaeus or Mars Veterinary Health
ASSUMPTION: This role offers a unique opportunity to work on a large scale with a significant impact on pet care and owner experience, with potential for career growth within the organisation.
📝 Sample Projects
- Developing and executing a national campaign to raise awareness of a new pet health service
- Managing localised campaigns to promote specific clinics or referral hospitals
- Creating and optimising retargeting campaigns to re-engage website visitors and convert them into customers
ASSUMPTION: These sample projects illustrate the range of responsibilities and the scale of impact this role may have on pet care and owner experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Linnaeus?
- What opportunities are there for professional development and growth within the marketing team?
- How does Linnaeus support work-life balance for its employees?
- What is the team structure and dynamic within the marketing department?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Linnaeus, its mission, and its values
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
