📌 Core Information
🔹 Job Title: Paid Social Media Marketing Manager
🔹 Company: Tide
🔹 Location: Romania
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London, UK) with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling acquisition efforts across paid social channels in Europe
- Managing multi-million-pound budgets and driving growth
- Collaborating with cross-functional teams to provide real, scalable benefits
- Providing a voice for paid social across the whole business
- Getting hands-on with accounts, designing and implementing new tests
ASSUMPTION: This role requires a strategic mindset, with a focus on data-driven decision making and continuous testing to optimize performance.
📋 Key Responsibilities
✅ Owning the growth and performance of all paid social operations within Tide
✅ Deploying a multi-million budget across all available channels, improving what we have and launching what we don’t
✅ Working closely with Data, Product, Web and more teams to provide real, scalable benefits to your channels
✅ Providing a voice for paid social across the whole business, getting buy-in for what it can achieve and then delivering on those promises
✅ Getting hands-on with these accounts, designing and implementing new tests, maintaining best practice, and controlling the budgets
ASSUMPTION: This role requires a hands-on approach, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of applied experience managing large paid Facebook/Instagram ad accounts
Required Skills:
- Fluency in German (B2+)
- Demonstrable experience in driving large volumes of B2C or B2B lead acquisition
- Demonstrable experience on secondary paid social platforms such as LinkedIn, Twitter, TikTok or other
- Expertise in Meta advertising, including bidding, audiences, tracking, and creatives
- Ability to troubleshoot and future-proof tracking solutions across platforms using tools such as Appsflyer and Google Tag Manager
- Experience driving traffic to websites, mobile applications, call centers, and maximizing returns across all of them
- Strong creative eye and ability to lead creative discussions with stakeholders
- Test-and-learn mindset with excellent hypotheses, detailed documentation, and effective implementation of positive results
- Comfortable using data visualization tools such as Looker or Tableau as a source-of-truth and telling compelling stories using them
Preferred Skills:
- Experience working in a hyper-growth startup environment
- Knowledge of the fintech industry
ASSUMPTION: Candidates with experience in managing large budgets, driving growth, and working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Marketing Manager role with 4-10 years of experience in London)
Benefits:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Mental wellbeing platform
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
- Share options
Working Hours: Full-time, 37.5 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level in London. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech - Tide is transforming the small business banking market with over 1 million members globally across the UK, India, and Germany.
Company Size: Medium (1,001-5,000 employees) - Tide offers the benefits of a large company with the agility of a startup.
Founded: 2015 - Tide has grown rapidly since its founding and is now available for UK, Indian, and German SMEs.
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting.
- Tide is available for UK, Indian, and German SMEs, with over 650,000 UK members and growing rapidly, over 500,000 India members since December 2022, and over £200 million raised in funding.
- Tide has offices in Central London, with a member support and technology center in Sofia, Bulgaria, a technology center in Hyderabad, India, and offices in Gurugram and New Delhi.
Company Specialties:
- Small business banking
- Fintech
- Administrative solutions
- Data-driven decision making
Company Website: https://www.tide.co
ASSUMPTION: Tide is a well-established fintech company with a strong focus on innovation and data-driven decision making.
📊 Role Analysis
Career Level: Mid-level to Senior - This role offers the opportunity to lead and grow the paid social media marketing function within Tide.
Reporting Structure: The Paid Social Media Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams.
Work Arrangement: Hybrid - This role requires on-site presence in London, with flexible remote work options.
Growth Opportunities:
- As Tide continues to expand internationally, there will be opportunities for growth within the paid social media marketing team.
- This role offers the chance to make a significant impact on Tide's growth and develop leadership skills.
- Tide values internal promotions and offers opportunities for career progression within the company.
ASSUMPTION: Candidates with a strategic mindset, strong leadership skills, and a proven track record in driving growth through paid social media marketing will be most successful in this role.
🌍 Location & Work Environment
Office Type: Hybrid - Tide champions a flexible workplace model that supports both in-person and remote work to cater to the specific needs of different teams.
Office Location(s): London, UK (with remote work flexibility)
Geographic Context:
- London, UK - Tide's headquarters is located in the heart of the city, offering easy access to public transportation and amenities.
- Romania - While this role is based in London, Tide has a strong presence in Romania, with a member support and technology center in Sofia.
- Global - Tide is a global company with members across the UK, India, and Germany, offering opportunities for international collaboration and growth.
Work Schedule: Full-time, 37.5 hours per week, with flexible remote work options
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to London as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Technical assessment
- On-site interview with the hiring manager and relevant stakeholders
- Final round with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making
- Leadership and team management skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your experience driving growth through paid social media marketing.
- Be ready to discuss your approach to data-driven decision making and testing.
ATS Keywords: Paid Social Media, Marketing Manager, Lead Acquisition, B2C, B2B, Meta Advertising, LinkedIn Advertising, Twitter Advertising, TikTok Advertising, Tracking Solutions, Data Visualization, Testing, Hypothesis, Documentation, Implementation
ASSUMPTION: Tide's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Meta Advertising Platform
- LinkedIn Advertising Platform
- Twitter Advertising Platform
- TikTok Advertising Platform
- Appsflyer
- Google Tag Manager
- Looker or Tableau
ASSUMPTION: Candidates should have experience with the relevant paid social media advertising platforms and tools for tracking and data visualization.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement and innovation
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Agile and adaptable
- Results-driven and accountable
- Strong communication and teamwork skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy testing and learning to optimize performance?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you have strong leadership skills and the ability to manage multiple projects and stakeholders?
ASSUMPTION: Candidates who align with Tide's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large budget and driving growth in a competitive market
- Collaborating with cross-functional teams and stakeholders to provide real, scalable benefits
- Keeping up with changes in paid social media advertising platforms and best practices
- Balancing on-site presence in London with flexible remote work options
ASSUMPTION: Candidates should be prepared to face these challenges and have a strategic mindset for driving growth and optimizing performance.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth through paid social media marketing in the fintech industry.
- Compared to similar roles in other industries, this role offers the opportunity to work with a well-established fintech company with a strong focus on innovation and data-driven decision making.
- Career path comparison - This role offers the chance to lead and grow the paid social media marketing function within Tide, with opportunities for international collaboration and growth.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar roles in other industries.
📝 Sample Projects
- Developing and executing a multi-million-pound budget strategy across paid social media advertising platforms
- Collaborating with cross-functional teams to optimize performance and drive growth
- Implementing new tests and best practices to maintain a competitive edge
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they drove growth and optimized performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does Tide support the growth and development of its employees?
- What are the biggest challenges facing the paid social media marketing team, and how can this role help address them?
- How does Tide measure the success of its paid social media marketing efforts?
- What opportunities are there for international collaboration and growth within Tide?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Tide's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your experience driving growth through paid social media marketing.
- Be ready to discuss your approach to data-driven decision making and testing.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
