Digital Media Buyer

📌 Core Information 🔹 Job Title: Digital Media Buyer 🔹 Company: Dynata 🔹 Location: Timișoara, Timiș, Romania 🔹 Job Type: Hybrid (On-site & Remote) 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 7, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Managing end-to-end digital media buying activities across key European markets to meet various KPIs. - Prospecting new partner relationships while optimizing multiple digital media campaigns within a set budget. - Analyzing campaign performance and executing on the analysis to ensure positive ROI. - Researching and onboarding new media suppliers by building a portfolio of performance-based recruitment sources. - Coordinating the media planning process to analyze new members' performance and recruitment sources to bring in diversity, excellent member quality, and retention. - Demonstrating creativity to bring in new ideas and interpretations to define content goals to maximize ad exposure and targeted audiences. ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong focus on performance optimization and continuous improvement. 📋 Key Responsibilities ✅ Utilize full budget against KPIs to onboard and manage digital lead generation/media buying activities across multiple channels, including affiliate marketing, email marketing, display, SEM/SEO, social, content, Facebook, Google Ads, influencer agencies, etc. ✅ Respond to campaign performance reports and execute on the analysis to ensure positive ROI, including negotiating performance-based media buys with prospective partners. ✅ Actively research and onboard new media suppliers by building a portfolio of performance-based recruitment sources, negotiating payout and engagement terms. ✅ Coordinate the media planning process to analyze new members' performance and recruitment sources to bring in diversity, excellent member quality, and retention. ✅ Establish a rapport with the affiliate partners network to negotiate costs, out-of-the-box thinking to achieve advertising space at the right price. ✅ Demonstrate creativity to bring in new ideas and interpretations to define content goals to maximize ad exposure and targeted audiences. ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and continuous optimization, requiring strong analytical and communication skills. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience in digital media buying, performance marketing, or a related role (2-5 years). Required Skills: - Negotiation, sales, purchasing, and account management experience. - Strong communication skills and ability to think analytically. - Demonstrated ability to work autonomously and as part of a team. - Project management and online campaign management experience (or similar). - Solid technical ability – comfortable with technology, ability to work across a variety of systems, extracting and manipulating data for reporting, analyzing data for trends, and pulling reports. - Intermediate proficiency in Microsoft Word, PowerPoint, and Excel. Ability to perform basic modeling utilizing pivot tables and charts in Excel is highly regarded. Preferred Skills: - Experience with Google Ads, Facebook Ads, or other advertising platforms. - Familiarity with market research or panel management. - Knowledge of the European market and local languages. ASSUMPTION: Candidates with a strong foundation in digital marketing and a proven track record in media buying will be best suited for this role. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (Based on market research for mid-level digital media buying roles in Romania) Benefits: - Exposure and training to policies and procedures for countries within EMEA. - Flexible working arrangements to suit your lifestyle. - Supportive and collaborative team. - Fast-paced innovative environment. - Wellbeing perks and employee discounts. - Private health insurance. - Meal tickets. - Bookster. - 7Card. Working Hours: Full-time (40 hours/week), with flexible working arrangements available. ASSUMPTION: The salary range is an estimate based on market research for similar roles in Romania. The final offer may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Dynata is a global market research and insights company, specializing in data collection, analysis, and reporting. They serve a wide range of clients, including market research agencies, media and advertising agencies, publishers, consulting and investment firms, and corporate customers. Company Size: Dynata is a mid-sized company with approximately 5,000 employees worldwide, providing a supportive and collaborative team environment. Founded: Dynata was founded in 1975 and has since grown to become one of the world's largest first-party data and insights platforms. Company Description: - Dynata helps companies harness the power of first-party data to make informed, intelligent decisions about the products, services, and campaigns they bring to market. - They serve nearly 6,000 market research, media, and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe, and Asia-Pacific. - Dynata is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. Company Specialties: - Data and Insights Platform. - Survey Authoring. - Audience Selection. - Data Analytics & Reporting. - Sharing & Publishing. - Connected Data. - Cross-platform Marketing ROI. - Brand Health Tracking. - Voice Services. - High-quality B2C and B2B Data. - Online Qualitative Research. - Digital Ethnography. - Survey Programming. - Creative Testing. - Online Surveys. - DIY Surveys. - Online Research Panel. Company Website: http://www.dynata.com ASSUMPTION: Dynata's extensive experience and global reach provide a strong foundation for career growth and development. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Digital Media Manager. Work Arrangement: Hybrid (On-site & Remote) - The role requires a mix of on-site and remote work, with flexible working arrangements available. Growth Opportunities: - Opportunities to work on diverse campaigns across multiple markets. - Exposure to various aspects of market research and digital marketing. - Potential for career progression within the digital media or market research teams. ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing for both team interaction and independent work. 🌍 Location & Work Environment Office Type: Hybrid (On-site & Remote) - The role requires a mix of on-site work at the Dynata office in Timișoara and remote work from home or other locations. Office Location(s): Dynata's office is located in Timișoara, Romania. Geographic Context: - Timișoara is the capital city of Timiș County and the western development region of Romania. - It is known for its well-preserved old town center, with a mix of Baroque, Habsburg, and Romanian architecture. - Timișoara is a multicultural city with a strong focus on education, technology, and innovation. Work Schedule: Full-time (40 hours/week), with flexible working arrangements available. ASSUMPTION: Timișoara's vibrant cultural scene and central European location provide an attractive work environment for both local and international employees. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR department. 3. Technical assessment or case study (if applicable). 4. In-depth interviews with the hiring manager and team members. 5. Final decision and offer. Key Assessment Areas: - Digital media buying experience and skills. - Analytical and problem-solving abilities. - Communication and interpersonal skills. - Cultural fit and alignment with Dynata's values. Application Tips: 1. Tailor your resume to highlight relevant experience and skills for this role. 2. Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit. 3. Familiarize yourself with Dynata's company culture and values. 4. Be prepared to discuss your experience with digital media buying, performance marketing, and relevant tools and platforms. ATS Keywords: Digital media buying, performance marketing, campaign management, KPI optimization, affiliate marketing, Google Ads, Facebook Ads, market research, panel management. ASSUMPTION: The application process may vary depending on the hiring manager and team's preferences, but generally follows a structured, multi-step approach. 🛠️ Tools & Technologies - Google Ads. - Facebook Ads. - Microsoft Excel. - Microsoft Word. - Microsoft PowerPoint. - Other relevant digital media buying and market research tools. ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the campaigns being managed. 👔 Cultural Fit Considerations Company Values: - Integrity. - Collaboration. - Innovation. - Excellence. - Accountability. Work Style: - Results-driven. - Collaborative. - Adaptable. - Analytical. - Creative. Self-Assessment Questions: 1. How do you align with Dynata's core values, particularly 'innovation' and 'excellence'? 2. How comfortable are you working in a hybrid environment, balancing on-site and remote work? 3. How do you approach continuous learning and staying up-to-date with the latest digital marketing trends and tools? ASSUMPTION: Dynata values employees who are passionate about their work, collaborative, and committed to delivering high-quality results. ⚠️ Potential Challenges 1. Managing multiple campaigns across different markets and time zones. 2. Adapting to a fast-paced, dynamic work environment. 3. Balancing on-site and remote work in a hybrid setting. 4. Navigating a multicultural team and diverse client base. ASSUMPTION: The role may present unique challenges, but also offers opportunities for growth, learning, and career development. 📈 Similar Roles Comparison 1. Digital Marketing Specialist - Focuses more on overall digital marketing strategy and less on media buying. 2. Media Planner - Primarily responsible for strategic planning and less involved in day-to-day campaign management. 3. Performance Marketing Manager - Oversees the performance of multiple digital media buyers and campaigns. ASSUMPTION: The Digital Media Buyer role is distinct from similar positions, with a focus on end-to-end campaign management and optimization. 📝 Sample Projects 1. Developing and executing a multi-channel digital media buying strategy for a new client. 2. Optimizing an underperforming campaign to improve ROI and meet KPIs. 3. Researching and onboarding new media suppliers to diversify recruitment sources and improve member quality. ASSUMPTION: Sample projects should be tailored to the specific needs of the role and the campaigns being managed. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the overall digital media and market research teams? 3. What opportunities are there for professional development and growth within the team? 4. How does Dynata support work-life balance for hybrid employees? 5. What are the most challenging aspects of the role, and how can I best prepare for them? ASSUMPTION: Interview questions should be tailored to the specific needs of the role and the candidate's background and interests. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume to highlight relevant experience and skills for this role. 3. Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit. 4. Familiarize yourself with Dynata's company culture and values. 5. Be prepared to discuss your experience with digital media buying, performance marketing, and relevant tools and platforms. 6. Follow up with the HR department two weeks after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.