📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: Havas Group
🔹 Location: Lima, Peru
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Lima, Peru)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing paid social campaigns across multiple platforms
- Aligning campaign strategies with overall marketing objectives
- Defining and refining audience segments using demographic and behavioral data
- Managing campaign budgets to maximize ROI
- Monitoring campaign metrics and generating performance reports
- Conducting A/B tests on creatives, headlines, and landing pages
- Maintaining detailed records of campaign strategies, results, and creative assets
ASSUMPTION: This role requires a strong understanding of paid social media advertising and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Develop and manage paid social campaigns across multiple platforms
✅ Align campaign strategies with overall marketing objectives
✅ Define and refine audience segments using demographic and behavioral data
✅ Manage campaign budgets to maximize ROI
✅ Monitor campaign metrics and generate performance reports
✅ Conduct A/B tests on creatives, headlines, and landing pages
✅ Maintain detailed records of campaign strategies, results, and creative assets
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 2+ years of experience managing paid social campaigns with platforms like Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.
Required Skills:
- B2+/C1 English skills (a must)
- Strong analytical skills and a data-driven mindset
- Excellent communication and copywriting skills
- Up-to-date knowledge of social media trends and best practices
Preferred Skills:
- Fluency in Spanish
- Experience with social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: While not explicitly stated, experience with relevant social media management tools and fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Lima, Peru, is typically between 25,000 - 35,000 PEN per month, based on industry standards and experience level.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Havas Group is a global advertising and marketing communications company, operating in the competitive advertising services industry.
Company Size: Havas Group has 10,001+ employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Havas was founded in 1835 in Paris, France, and has since grown into a global network with a rich history and extensive experience in the industry.
Company Description:
- Havas is committed to making a meaningful difference to brands, businesses, and people
- The company offers integrated, end-to-end communications solutions, powered by data, tech, and AI
- Havas fosters a diverse and inclusive culture, where everyone feels they belong and can thrive
Company Specialties:
- Advertising & Marketing
- Brand Strategy
- Creative Services
- Media Planning & Buying
- Public Relations
Company Website: www.havas.com
ASSUMPTION: Havas Group's extensive experience and global presence provide a strong foundation for growth and learning opportunities.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of technical skills and strategic thinking.
Reporting Structure: The Paid Social Media Specialist will likely report to the Digital Media Director or a similar role within the agency.
Work Arrangement: This role is on-site in Lima, Peru, with flexible hours and remote work options available.
Growth Opportunities:
- Expanding skills in digital marketing and advertising
- Advancing to a management or leadership role within the agency
- Exploring opportunities within Havas' global network
ASSUMPTION: Given Havas' global presence and diverse offerings, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Havas' Lima office is a collaborative, creative workspace designed to foster innovation and teamwork.
Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (Global Headquarters)
Geographic Context:
- Lima, Peru, is the capital and largest city of Peru, with a population of over 10 million
- The city offers a vibrant cultural scene, with numerous museums, galleries, and historical sites
- Lima has a mild desert climate, with temperatures ranging from 15°C to 25°C (59°F to 77°F) throughout the year
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: While not explicitly stated, the work environment at Havas' Lima office is likely dynamic and fast-paced, with a strong emphasis on collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or video call interview with the team
- Final interview with the agency's leadership
Key Assessment Areas:
- Technical skills in paid social media advertising
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Havas' values
Application Tips:
- Highlight relevant experience and achievements in paid social media advertising
- Tailor your resume and cover letter to emphasize your analytical skills and data-driven mindset
- Prepare examples of successful paid social media campaigns you've managed
- Research Havas' values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Paid Social Campaigns, Audience Segmentation, Campaign Management, Budget Management, Performance Reporting, A/B Testing, Analytical Skills, Communication Skills, Copywriting Skills, Social Media Trends, Marketing, Data-Driven Mindset, Creativity, Collaboration, Digital Media, Brand Strategy
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a strong creative streak and a passion for storytelling?
ASSUMPTION: Havas values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with these values will be well-suited to the role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, each with its own unique requirements and goals
- Keeping up with the rapidly evolving social media landscape and its ever-changing algorithms
- Working with tight deadlines and shifting priorities in a fast-paced agency environment
- Adapting to the needs and preferences of diverse clients and industries
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Media Manager or Social Media Advertising Specialist, but may have a broader scope and require more strategic thinking
- In comparison to other marketing roles, this position is more focused on paid advertising and less on organic social media management
- Career paths may include advancing to a management or leadership role within the agency, or exploring opportunities within Havas' global network
ASSUMPTION: While this role is similar to other paid social media positions, its unique requirements and context within Havas Group set it apart.
📝 Sample Projects
- Developing and executing a paid social media campaign for a retail client, targeting specific demographics and driving conversions
- Conducting A/B tests on creatives, headlines, and landing pages to optimize campaign performance for a B2B client
- Analyzing campaign data and generating performance reports for a non-profit organization, demonstrating the impact of their social media advertising efforts
ASSUMPTION: These sample projects illustrate the range of responsibilities and requirements for this role, from creative strategy to data analysis and reporting.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does this role collaborate with other teams within the agency, such as creative and account management?
- What opportunities are there for professional development and growth within the agency?
- How does Havas support work-life balance for its employees?
- What are the most rewarding aspects of working at Havas, according to current employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid social media campaigns you've managed
- Research Havas' values and be prepared to discuss how your personal values align with theirs
- Follow up one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
