📌 Core Information
🔹 Job Title: Paid Social & Programmatic Analyst
🔹 Company: SeatGeek
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day Paid Social campaigns across various platforms
- Maximizing budgets while hitting ROAS targets
- Collaborating with creative teams and external partners
- Analyzing ad performance and developing innovative marketing strategies
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Manage day-to-day Paid Social campaigns on Meta, TikTok, and Google (app)
✅ Manage budgets to maximize scale while hitting ROAS targets
✅ Perform ad hoc analysis to diagnose performance
✅ Ideate on when and how best to build out artist and team dedicated campaigns
✅ Develop and execute experiments and A/B tests to evolve targeting, creative, copy, and landing page strategies
✅ Collaborate with Creative team on creative requests and share back results on ad performance
✅ Engage with external advertising partners to best utilize platform capabilities to maximize impact
ASSUMPTION: This role requires a high level of organization and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 2+ years of hands-on experience running performance advertising programs on Meta, TikTok, and DSPs with an 8-figure annual budget.
Required Skills:
- Strong project and time management skills
- Analytical and data-driven background
- Strong verbal and written communication skills
- Strong data analysis toolbox, including experience with Excel and Looker (or other BI tools)
Preferred Skills:
- Experience buying through a DSP
ASSUMPTION: Candidates with experience in the live events industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $63,000 - $92,000 USD. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Benefits:
- Equity stake
- Flexible work environment
- WFH stipend
- Unlimited PTO
- Fully-paid family leave
- 401(k) matching program
- Student loan support resources
- Health, vision, dental, and life insurance
- Up to $25k towards family building and reproductive health services
- Gender-affirming care support program
- $500 per year for wellness expenses
- Subscriptions to Headspace, Headspace Care, and One Medical
- $120 per month to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
Working Hours: Full-time, with flexible work hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: SeatGeek operates in the live events industry, focusing on ticketing and fan experience.
Company Size: SeatGeek has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: SeatGeek was founded in 2009, with a mission to help the world experience more live events.
Company Description:
- SeatGeek was built in 2009 as the only mobile ticketing marketplace created with fan experience top of mind.
- The company aims to transform the way fans buy and sell their tickets to their favorite live events across sports, music, and theater.
- SeatGeek’s acquisition of TopTix marks its entrance into the primary market, providing a premier primary ticketing solution.
Company Specialties:
- tickets
- internet and technology
- data analysis
- and sports
- entertainment
- and media
Company Website: http://seatgeek.com/jobs
ASSUMPTION: SeatGeek's focus on fan experience and innovative technology sets it apart in the live events industry.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional looking to gain experience in paid social and programmatic advertising.
Reporting Structure: The Paid Social & Programmatic Analyst reports to the Growth Marketing Director, Social & Programmatic.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from home or in the office.
Growth Opportunities:
- Expanding skills in paid social and programmatic advertising
- Developing leadership skills through managing campaigns and collaborating with cross-functional teams
- Potential career progression into a management or specialist role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: SeatGeek has multiple office locations and offers remote work options.
Office Location(s): New York, NY, US; Portland, OR, US; Manchester, GB; Ahihud, IL; New Castle, GB; Berlin, DE; Copenhagen, DK; Oradea, RO; Ivrea, IT
Geographic Context:
- SeatGeek's headquarters is in New York, NY, with additional offices in the United States, Europe, and Israel.
- The company offers remote work options, allowing employees to work from anywhere in the United States.
- SeatGeek's global presence provides opportunities for collaboration with international teams.
Work Schedule: Full-time, with flexible work hours
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Campaign management and organization skills
- Communication and collaboration skills
- Cultural fit and alignment with SeatGeek's values
Application Tips:
- Highlight relevant experience in paid social and programmatic advertising
- Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
- Prepare for behavioral and situational interview questions focused on campaign management, data analysis, and collaboration
ATS Keywords: Paid Social, Programmatic Advertising, Campaign Management, Budget Optimization, A/B Testing, Data Analysis, Excel, Looker, Meta, TikTok, Google
ASSUMPTION: SeatGeek's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and collaboration.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- DSP (Demand-Side Platform) - experience with one or more DSPs is preferred
- Excel
- Looker
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fan-first
- Innovative
- Collaborative
- Data-driven
- Growth-minded
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- How do you prioritize and manage multiple campaigns simultaneously?
- Can you describe a time when you used data to drive a marketing decision or strategy?
- How do you approach collaboration with cross-functional teams, such as creative designers and data scientists?
ASSUMPTION: SeatGeek values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to fan experience and innovation.
⚠️ Potential Challenges
- Managing large budgets and maximizing ROAS targets
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing creative and analytical aspects of the role
- Collaborating effectively with remote teams and external partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other Paid Social & Programmatic Analyst roles, this position offers a higher salary range and more comprehensive benefits package.
- SeatGeek's focus on fan experience and innovative technology sets it apart from other live events companies.
- This role offers opportunities for professional growth and development within the marketing department.
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and make informed decisions about their career.
📝 Sample Projects
- Developing and executing an A/B test to optimize ad creative and copy for a specific event or artist
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with the creative team to develop and test new ad formats and landing pages
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does SeatGeek approach data-driven decision making and continuous learning?
- What opportunities are there for professional growth and development within the marketing department?
- How does SeatGeek support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate a candidate's interest in the company culture, team dynamics, and professional growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on campaign management, data analysis, and collaboration
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
