Paid Social - Senior Analyst

📌 Core Information

🔹 Job Title: Paid Social - Senior Analyst

🔹 Company: Dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the planning, reviewing, and optimization of Paid Social campaigns
• Supporting the team in reporting and managing client accounts
• Proactively managing client data to ensure optimal campaign performance
• Generating campaign reports and providing initial insights to executives and planners

ASSUMPTION: This role requires a balance of technical skills in campaign management and data analysis, as well as strong communication skills to effectively work with both clients and internal teams.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal campaign performance

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: The role may involve working with various ad platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) and requires a solid understanding of their features and best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in Paid Social or a related role

Required Skills:

• Proven experience in Paid Social campaign management
• Strong data analysis skills
• Excellent reporting skills
• Ability to work independently and in a team environment
• Fluency in English

Preferred Skills:

• Experience with Google Analytics
• Knowledge of SQL or other data querying languages
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates with experience in the advertising industry or relevant internships will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-level Paid Social role in Chennai)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for collaboration and growth.

Founded: Dentsu was founded in 1901 and has since grown into a global network with offices across Asia, Europe, North America, and Oceania.

Company Description:

• Dentsu is a global media, creative, and digital agency that helps brands connect with consumers through modern creativity.
• The company offers a wide range of services, including advertising, media planning and buying, digital marketing, and public relations.
• Dentsu is committed to creating sustainable growth opportunities for its clients and employees.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Dentsu's global presence and diverse service offerings provide opportunities for career growth and exposure to various aspects of the advertising industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Senior Analyst role may report to a Paid Social Manager or similar position, depending on the team structure.

Work Arrangement: This role is on-site, with the possibility of occasional remote work, depending on the company's policies and the employee's performance.

Growth Opportunities:

• Progression to a Paid Social Manager or similar role
• Expanding skills and expertise in data analysis and campaign optimization
• Gaining experience in client management and account handling

ASSUMPTION: The role's focus on data analysis and campaign optimization provides opportunities for career growth in both technical and management aspects of the field.

🌍 Location & Work Environment

Office Type: Dentsu's Chennai office is located in Anna Nagar Tyche Towers, offering a modern and collaborative work environment.

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, located on the Bay of Bengal in eastern India.
• The city is known for its cultural heritage, historical landmarks, and vibrant food scene.
• Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities.

Work Schedule: The role follows a standard full-time work schedule, with flexible hours and the possibility of occasional overtime during peak periods.

ASSUMPTION: Chennai's cultural diversity and lower cost of living may appeal to candidates seeking a balance between professional growth and personal affordability.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team, including a case study or data analysis task
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis skills and problem-solving abilities
• Campaign management experience and knowledge of Paid Social platforms
• Communication and presentation skills
• Cultural fit and alignment with Dentsu's values

Application Tips:

• Highlight relevant experience in Paid Social campaign management and data analysis
• Include specific examples of campaign optimizations and data-driven insights in your resume
• Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for Dentsu's mission
• Prepare for interview questions focused on data analysis, campaign management, and problem-solving

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation

ASSUMPTION: Dentsu's interview process may vary depending on the specific role and team, but generally focuses on assessing the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• Paid Social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter)
• Google Analytics
• Data analysis tools (e.g., Excel, SQL)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Passion

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you embrace feedback and continuously seek opportunities for growth and improvement?

ASSUMPTION: Dentsu values candidates who are passionate about their work, committed to collaboration, and driven by a desire to create meaningful impact.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the rapidly evolving Paid Social landscape, necessitating continuous learning and adaptation
• Working with tight deadlines and high-pressure situations, requiring resilience and strong communication skills
• Navigating a large organization with diverse teams and clients, demanding strong interpersonal skills and cultural sensitivity

ASSUMPTION: The role's challenges are offset by the opportunities for growth, learning, and collaboration that Dentsu offers.

📈 Similar Roles Comparison

• Compared to other Paid Social roles, this position places a stronger emphasis on data analysis and campaign optimization
• Dentsu's global presence and diverse client base offer unique opportunities for exposure to various industries and markets
• Career progression in Dentsu may involve moving into management roles, focusing on client relationships, or specializing in specific aspects of Paid Social

ASSUMPTION: The specific responsibilities and growth opportunities of this role may vary depending on the team's structure and the client's needs.

📝 Sample Projects

• Optimizing a client's Facebook ad campaign to improve click-through rate and reduce cost per acquisition
• Analyzing Instagram campaign performance to identify trends and inform future strategy
• Developing a comprehensive report on LinkedIn campaign performance for a B2B client, including recommendations for improvement

ASSUMPTION: The specific projects and tasks assigned may vary depending on the team's priorities and the client's requirements.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this team collaborate and support one another in achieving our goals?
• What opportunities are there for professional development and growth within Dentsu?
• How does Dentsu approach work-life balance, and what support is available for employees?
• What are the most rewarding aspects of working on Paid Social campaigns at Dentsu?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in Paid Social campaign management and data analysis
• Write a compelling cover letter that demonstrates your enthusiasm for the role and alignment with Dentsu's values
• Prepare for the interview by researching Dentsu's company culture and brushing up on your data analysis skills
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.