Paid Social - Senior Analyst

📌 Core Information

🔹 Job Title: Paid Social - Senior Analyst

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the planning, reviewing, and optimization of Paid Social campaigns
• Managing client data and ensuring optimal performance on all campaigns
• Tracking and reporting on campaign results, and participating in weekly calls
• Generating campaign reports and being responsible for pacing, QA, and trafficking
• Providing initial insights on campaign trends to executives and planners

ASSUMPTION: This role requires a balance of technical skills in campaign management and data analysis, along with strong communication skills for client interaction and reporting.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal campaign performance

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: The role requires a proactive approach to campaign management and data analysis, with a strong attention to detail for accurate reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: 2-5 years of experience in Paid Social campaign management

Required Skills:

• Proficient in Paid Social platforms (e.g., Facebook Ads, Google Ads)
• Strong data analysis skills
• Excellent communication and reporting skills
• Ability to work independently and in a team
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of SQL or other data querying languages

ASSUMPTION: Candidates should have a solid foundation in Paid Social campaign management and data analysis, with strong communication skills for client interaction.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: dentsu is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: dentsu was founded in 1901 and has since grown into a global network with a rich history in advertising and marketing services.

Company Description:

• dentsu is a global media, creative, and technology agency
• They help brands predict and plan for disruptive future opportunities
• dentsu is committed to creating new paths to growth in the sustainable economy

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and data-driven technology

Company Website: dentsu.com

ASSUMPTION: dentsu's global presence and diverse service offerings provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-level analyst with 2-5 years of experience in Paid Social campaign management.

Reporting Structure: The Senior Analyst will report directly to the Paid Social Manager and work closely with the planning and execution teams.

Work Arrangement: This is an on-site role based in Chennai, with flexible working hours.

Growth Opportunities:

• Progression to a Paid Social Manager or similar leadership role
• Expanding skills in data analysis and marketing automation
• Potential international assignments or projects

ASSUMPTION: With dentsu's global presence and diverse service offerings, there are ample opportunities for career growth and learning within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is a major metropolitan city in South India
• It offers a mix of traditional and modern culture, with a vibrant food scene and numerous historical sites
• The city has a tropical climate, with hot and humid weather throughout the year

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Chennai offers a unique blend of traditional and modern culture, providing a diverse and enriching work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Campaign management skills
• Data analysis and reporting abilities
• Communication and interpersonal skills
• Problem-solving and initiative-taking

Application Tips:

• Highlight relevant Paid Social campaign management experience
• Demonstrate strong data analysis skills and attention to detail
• Showcase excellent communication skills and ability to work in a team
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation

ASSUMPTION: The application process may vary depending on the hiring manager and team, but typically involves several stages of assessment and interviews.

🛠️ Tools & Technologies

• Paid Social platforms (e.g., Facebook Ads, Google Ads)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Hootsuite, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the client and the project.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Passion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to client needs
• Proactive and initiative-taking

Self-Assessment Questions:

• Do you thrive in a collaborative and team-oriented work environment?
• Are you comfortable working with data and generating insights from it?
• Can you adapt your work style to meet the needs of diverse clients?

ASSUMPTION: dentsu values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit are likely to succeed in the organization.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the latest trends and best practices in Paid Social advertising
• Working in a fast-paced and dynamic environment with tight deadlines
• Adapting to the unique needs and preferences of diverse clients

ASSUMPTION: The role may present challenges in managing multiple campaigns and working with diverse clients, but these can be overcome with strong organizational skills and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to a Junior Analyst role, this position requires more experience and independence in campaign management
• Unlike a Media Planner role, this role focuses more on campaign execution and optimization rather than strategic planning
• Compared to a Data Analyst role, this position requires a stronger focus on campaign management and client interaction

ASSUMPTION: This role offers a unique blend of campaign management, data analysis, and client interaction, making it distinct from similar roles in the industry.

📝 Sample Projects

• Managing a large-scale Paid Social campaign for a global brand
• Optimizing campaign performance through A/B testing and data analysis
• Generating weekly performance reports and presenting insights to clients

ASSUMPTION: The specific projects and campaigns managed in this role will vary depending on the client and the project, but will typically involve a combination of campaign management, data analysis, and client interaction.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the broader team and organization structure?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most important qualities you're looking for in a candidate for this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant Paid Social campaign management experience
• Write a cover letter emphasizing your data analysis skills and attention to detail
• Prepare examples of your previous campaign management work and insights generated
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.