Paid Social - Senior Analyst

📌 Core Information

🔹 Job Title: Paid Social - Senior Analyst

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in planning, reviewing, and optimizing Paid Social campaigns
• Managing client accounts and providing insights on campaign trends
• Collaborating with executives and planners to drive campaign performance
• Generating campaign reports and ensuring optimal campaign pacing and quality assurance

ASSUMPTION: This role requires a balance of technical skills in Paid Social campaign management and data analysis, as well as strong communication skills to collaborate effectively with various stakeholders.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal campaign performance

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: The role involves a mix of tactical campaign management tasks and strategic data analysis to drive campaign performance and provide actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in Paid Social campaign management

Required Skills:

• Proven experience in Paid Social campaign management
• Strong data analysis skills and proficiency in Excel
• Excellent communication and reporting skills
• Ability to work independently and manage multiple campaigns
• Fluency in English

Preferred Skills:

• Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Knowledge of marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud)
• Familiarity with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with a strong background in Paid Social campaign management and a proven track record of driving campaign performance will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Based on experience and market standards for mid-level Paid Social roles in Chennai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Paid time off and holidays

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range is based on market research for mid-level Paid Social roles in Chennai, considering the candidate's experience and the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising industry.

Company Description:

• dentsu is a global media, creative, and digital agency that helps brands connect with consumers in meaningful ways.
• The company offers a wide range of services, including advertising, media planning, and buying, creative services, and digital marketing.
• dentsu is committed to creating sustainable growth for its clients and the communities it serves.

Company Specialties:

• Media planning and buying
• Creative services
• Digital marketing
• Data and technology

Company Website: dentsu.com

ASSUMPTION: dentsu's extensive experience and global presence make it an attractive employer for professionals seeking to grow their careers in the advertising industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Senior Analyst role reports directly to the Paid Social Manager and works closely with executives and planners to drive campaign performance.

Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.

Growth Opportunities:

• Progression to a Paid Social Manager or Senior Manager role
• Expanding skills and expertise in other areas of digital marketing or advertising
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: The Senior Analyst role offers ample opportunities for career growth and development within dentsu's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, located on the southeastern coast of India.
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• Chennai offers a mix of urban and suburban living, with numerous residential options available.

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: Chennai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for candidates considering this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and team members

Key Assessment Areas:

• Technical skills in Paid Social campaign management and data analysis
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with dentsu's values

Application Tips:

• Highlight relevant experience and achievements in Paid Social campaign management and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for the technical assessment or case study presentation by brushing up on your Paid Social campaign management skills

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the volume of applicants.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud)
• Data visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the campaigns and the client.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Excellence
• Sustainability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing campaign performance?
• Are you comfortable working collaboratively with various stakeholders to drive campaign success?
• Do you possess strong communication skills and the ability to present complex data in a clear and concise manner?

ASSUMPTION: Candidates who align with dentsu's company values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and best practices in Paid Social advertising, which is a rapidly evolving field
• Working in a fast-paced environment with tight deadlines and shifting priorities
• Adapting to a diverse and global work environment, with colleagues and clients from various backgrounds and time zones

ASSUMPTION: The Senior Analyst role presents unique challenges that require strong technical skills, adaptability, and effective communication to succeed.

📈 Similar Roles Comparison

• Compared to other Paid Social roles, this position offers a greater emphasis on data analysis and reporting, requiring strong analytical skills
• In the advertising industry, this role is typical for a mid-level professional with 2-5 years of experience
• Career progression in dentsu may involve moving into a Paid Social Manager or Senior Manager role, or expanding skills into other areas of digital marketing or advertising

ASSUMPTION: This role offers a unique blend of technical and analytical skills, making it an attractive opportunity for mid-level Paid Social professionals seeking to grow their careers in the advertising industry.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize targeting strategies
• Developing and presenting comprehensive campaign reports to clients and internal stakeholders
• Collaborating with executives and planners to develop and implement strategic campaign plans

ASSUMPTION: The projects and tasks associated with this role may vary depending on the specific needs of the campaigns and the clients.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and departments within dentsu?
• What opportunities are there for professional development and growth within the company?
• How does dentsu support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study presentation by brushing up on your Paid Social campaign management skills
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.