Paid Social - Senior Analyst

📌 Core Information

🔹 Job Title: Paid Social - Senior Analyst

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting with the planning, reviewing, and optimization of Paid Social campaigns
• Supporting the team in reporting and managing client accounts
• Proactively managing client data to ensure optimal campaign performance
• Generating campaign reports and providing initial insights on campaign trends

ASSUMPTION: This role requires a balance of analytical skills for data management and optimization, as well as strong communication skills for reporting and client interaction.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently while also collaborating effectively with the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in Paid Social or a related field

Required Skills:

• Proven experience in Paid Social campaign management
• Strong analytical skills and data-driven mindset
• Excellent communication and reporting skills
• Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Ability to work independently and manage multiple tasks

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Fluency in multiple languages
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates with experience in a similar role or a strong background in digital marketing may also be considered.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for a Senior Analyst role in Chennai)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Analyst role in Chennai. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.

Company Size: dentsu is a large company with over 10,000 employees worldwide, offering ample opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• dentsu is a creative agency that helps brands connect with consumers through modern creativity
• The company offers a wide range of services, including advertising, media planning, and data-driven marketing
• dentsu is committed to creating sustainable growth for its clients and the planet

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: As a large, global company, dentsu offers a dynamic work environment with diverse opportunities for professional growth.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in Paid Social or a related field.

Reporting Structure: The Senior Analyst will report directly to the Paid Social Manager and work closely with the planning and execution teams.

Work Arrangement: This role requires on-site work at the Chennai office.

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Paid Social team
• Expansion into other areas of digital marketing or account management
• Opportunities to work on global client accounts and gain international experience

ASSUMPTION: With its large client base and diverse service offerings, dentsu provides ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India
• The city offers a mix of traditional Indian culture and modern urban living
• Chennai is known for its rich history, vibrant arts scene, and delicious cuisine

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours to accommodate team meetings and client calls.

ASSUMPTION: Chennai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the Paid Social Manager and other team members
• Final interview with the hiring manager

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication and reporting skills
• Understanding of Paid Social campaign management
• Cultural fit and alignment with dentsu's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Paid Social campaign management
• Tailor your cover letter to demonstrate your understanding of the role and your fit with dentsu's company culture
• Prepare for interview questions that assess your analytical skills, communication skills, and knowledge of Paid Social campaign management

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation

ASSUMPTION: As a large, global company, dentsu may use Applicant Tracking Systems (ATS) to screen resumes and applications. Including relevant keywords in your resume can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Curiosity
• Courage

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a creative and innovative approach to problem-solving?

ASSUMPTION: Candidates who align with dentsu's company values and work style are more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple client accounts and campaign deadlines simultaneously
• Keeping up with the latest trends and best practices in Paid Social advertising
• Adapting to the dynamic nature of the advertising industry and client needs
• Working in a fast-paced, deadline-driven environment

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a commitment to delivering high-quality work.

📈 Similar Roles Comparison

• Compared to a Junior Analyst role, this position requires more experience and offers greater responsibility and autonomy
• In contrast to a Paid Social Manager role, this position focuses primarily on campaign execution and optimization rather than team management and strategy
• Career progression from this role could lead to a Manager or Senior Manager position within the Paid Social team or expansion into other areas of digital marketing

ASSUMPTION: Understanding the differences between related roles can help applicants identify the best fit for their career goals and skillset.

📝 Sample Projects

• Developing and implementing a Paid Social campaign strategy for a new client
• Analyzing campaign performance data to identify trends and optimize ad spend
• Creating and presenting campaign reports to clients and internal stakeholders

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and deliverables of the Senior Analyst role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the overall goals of the Paid Social team and the agency?
• What opportunities are there for professional development and growth within the team?
• How does the company support work-life balance for its employees?
• What is the team's approach to collaboration and knowledge-sharing?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in Paid Social campaign management
• Write a cover letter that demonstrates your understanding of the role and your fit with dentsu's company culture
• Prepare for interview questions that assess your analytical skills, communication skills, and knowledge of Paid Social campaign management
• Follow up with the hiring manager within a week after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.