Paid Social - Senior Analyst

📌 Core Information

🔹 Job Title: Paid Social - Senior Analyst

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, reviewing, and optimizing Paid Social campaigns
• Managing client accounts and providing insights on campaign trends
• Tracking campaign results, generating reports, and participating in weekly calls
• Collaborating with executives and planners to improve campaign performance

ASSUMPTION: This role requires a balance of technical skills in Paid Social campaign management and data analysis, as well as strong communication skills to work effectively with clients and internal teams.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: The role requires a proactive approach to campaign management, with a strong focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in Paid Social campaign management or a related role

Required Skills:

• Proven experience in Paid Social campaign management
• Strong analytical skills and data-driven mindset
• Excellent communication and reporting skills
• Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

• Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Knowledge of programming languages (e.g., Python, R) for data analysis
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong foundation in Paid Social campaign management and a proven track record of driving results through data-driven insights will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for the role and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive and dynamic advertising services industry.

Company Size: dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.

Company Description:

• dentsu is a global leader in marketing communications, advertising, and media planning and buying
• The company offers a wide range of services, including creative, media, CRM, and public relations
• dentsu is committed to driving sustainable growth for its clients and creating meaningful experiences for consumers

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: dentsu's large size and global presence provide opportunities for career growth and exposure to diverse clients and projects.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to advance their careers in Paid Social campaign management.

Reporting Structure: The Senior Analyst reports directly to the Paid Social Manager and works closely with the client services team and other internal departments.

Work Arrangement: The role is primarily on-site, with flexible working hours and remote work options available.

Growth Opportunities:

• Progression to a Paid Social Manager or similar leadership role
• Expansion into other areas of digital marketing or advertising
• International assignments or relocation opportunities

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within the company, taking on more responsibilities and potentially moving into management positions.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai offers a mix of urban and suburban living, with numerous residential options available

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of remote work.

ASSUMPTION: The Chennai office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical interview with the Paid Social Manager
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Technical skills in Paid Social campaign management and data analysis
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in Paid Social campaign management and data-driven decision making
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for the technical interview by brushing up on your knowledge of Paid Social advertising platforms and marketing analytics tools

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Data analysis software (e.g., Excel, Python, R)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Excellence
• Accountability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to drive campaign performance?
• Are you comfortable working collaboratively with internal teams and clients to achieve common goals?
• Do you have a proactive approach to problem-solving and continuous improvement?

ASSUMPTION: Candidates who align with dentsu's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple client accounts and campaign timelines simultaneously
• Keeping up with the fast-paced and ever-changing social media advertising landscape
• Working with large datasets and complex analytics tools
• Adapting to the unique needs and preferences of diverse clients

ASSUMPTION: Successful candidates in this role will be able to manage multiple priorities effectively, adapt to change, and continuously develop their skills to overcome challenges.

📈 Similar Roles Comparison

• Compared to other Paid Social Analyst roles, this position offers more responsibility and opportunities for growth
• In the advertising services industry, Paid Social Analysts typically work closely with media planning and buying teams to optimize campaign performance
• Career progression in this role could lead to positions such as Paid Social Manager, Media Planner/Buyer, or Digital Marketing Specialist

ASSUMPTION: This role offers a unique opportunity for experienced Paid Social professionals to advance their careers in a dynamic and competitive industry.

📝 Sample Projects

• Developing and implementing a data-driven strategy to optimize campaign performance for a major retail client
• Analyzing campaign data to identify trends and insights, and presenting findings to the client services team and executives
• Collaborating with the creative team to develop targeted advertising content for a B2B client

ASSUMPTION: The projects listed above are examples of the types of tasks and responsibilities that a Senior Analyst in this role might be expected to undertake.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the Paid Social team collaborate with other departments, such as creative and media planning/buying?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in Paid Social campaign management and data analysis
• Prepare for the technical interview by brushing up on your knowledge of Paid Social advertising platforms and marketing analytics tools
• Follow up with the HR team after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.