📌 Core Information
- Job Title: Paid Social Specialist
- Company: Common Thread Collective
- Location: Bogotá, Bogotá, Colombia
- Job Type: Remote Solely
- Date Posted: May 12, 2025
- Experience Level: 0-2 years
- Category: Advertising & Marketing
🚀 Job Overview
Key aspects of this role include:
- Scaling client success through strategic media acquisition and data-driven forecasting.
- Engaging with clients, ensuring clear communication about strategies and performance to build trust and strengthen partnerships.
- Collaborating with a team consisting of a Google Strategist, Creative Strategist, and Email Strategist.
- Managing and aligning with team members, ensuring high-quality work and timely delivery.
- Contributing to the team called 'Brain Trust for Ideas' across clients.
- Ensuring client satisfaction levels above benchmark rates by aligning daily on forecasts and exceeding client expectations.
ASSUMPTION: This role requires a strong focus on client communication, team collaboration, and data-driven decision-making. The ideal candidate will thrive in a dynamic, fast-paced environment and be comfortable working remotely with a global team.
📋 Key Responsibilities
- Client Management & Communication:
- Serve as the primary point of contact for clients, ensuring clear and transparent communication about strategies, actions taken, and performance against forecasts.
- Build and maintain strong, long-lasting client relationships.
- Collaborate with the team to manage client expectations and ensure project milestones are met.
- Media Acquisition & Forecasting:
- Develop precise performance forecasts using CTC's Strategic Forecasting methods and media acquisition principles.
- Execute campaigns that drive measurable growth and meet KPIs.
- Monitor and optimize campaign performance daily, adjusting budgets and strategy as needed.
- Data Analysis & Reporting:
- Analyze data to identify trends, insights, and opportunities for growth.
- Prepare and present regular performance reports to clients and internal stakeholders.
- Contribute to the continuous improvement of CTC's data analysis tools and processes.
- Team Collaboration & Leadership:
- Work closely with the team to develop and implement strategic plans for clients.
- Provide constructive feedback and support to team members to help them grow professionally.
- Lead by example, demonstrating a strong work ethic and commitment to excellence.
ASSUMPTION: Success in this role requires a proactive approach to problem-solving, excellent communication skills, and a deep understanding of data analysis and media buying strategies.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience).
- Experience:
- Proven experience (1-2 years) in paid social media advertising, media buying, or a related role.
- Experience with Facebook Ads Manager, Google Ads, and other relevant advertising platforms.
- Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets, Excel, or similar).
- Strong communication and presentation skills, with the ability to engage stakeholders at all levels.
- Excellent organizational skills and the ability to manage multiple tasks and deadlines effectively.
- Fluency in English, with strong written and verbal communication skills.
- Preferred Skills:
- Experience with CTC's Prophet system or similar forecasting tools.
- Familiarity with e-commerce platforms (e.g., Shopify, BigCommerce, or similar).
- Knowledge of SQL or other database management systems.
ASSUMPTION: While relevant experience is preferred, CTC values autodidactic individuals who can quickly learn and apply new skills in a dynamic environment. A strong character, competitive spirit, and commitment to continuous improvement are essential for success in this role.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is $64,000 - $120,000 per year, depending on experience and performance. The first month's salary is $2,000, the second month's salary is $4,000, and the third month's average salary is $7,000 per month.
- Benefits: CTC offers a comprehensive benefits package, including:
- Growth, transparency, and fairness in career development.
- A fully remote work environment with flexible scheduling.
- Regular performance reviews and opportunities for professional growth and advancement.
- A supportive and collaborative work culture that values autonomy and initiative.
ASSUMPTION: CTC's compensation structure is designed to reward hard work, continuous learning, and exceptional performance. The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the quality of their work.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency specializing in helping DTC brands achieve profitable scale. They offer a range of services, including strategy, data analysis, acquisition, and retention, to produce better financial outcomes for their clients.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brand Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, and Marketing & Advertising.
📊 Role Analysis
- Career Level: Junior to Mid-level
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
- Work Arrangement: Fully remote with flexible scheduling and the ability to pick your own hours.
- Growth Opportunities: Rapid career progression is available for high-performing individuals who demonstrate a strong work ethic, continuous learning, and exceptional performance. CTC offers mentorship and feedback to support professional development and growth.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location(s): Bogotá, Colombia
- Geographic Context: Bogotá, Colombia's capital and largest city, offers a vibrant cultural scene, rich history, and a diverse range of neighborhoods. The city's elevation provides a mild climate year-round, with average temperatures ranging from 60°F to 81°F (15°C to 27°C).
- Work Schedule: Flexible scheduling allows employees to manage their time effectively and balance work and personal responsibilities.
ASSUMPTION: The remote work environment at CTC requires strong self-motivation, time management skills, and the ability to work independently with minimal supervision. The flexible scheduling option caters to diverse work preferences and lifestyle needs.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. In-depth interviews with the hiring manager and team members.
4. Final round interviews with senior leadership.
5. Background check and onboarding.
- Key Assessment Areas:
- Communication skills, both written and verbal.
- Data analysis and problem-solving abilities.
- Cultural fit and alignment with CTC's core values.
- Technical skills in media buying, data analysis, and forecasting.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of CTC's services and how your background aligns with the company's mission and values.
3. Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability.
4. Demonstrate your passion for e-commerce, marketing, and data analysis.
ASSUMPTION: CTC's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. Applicants should be prepared to discuss their experiences, achievements, and the challenges they've overcome in previous roles.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Google Sheets, Excel, or similar data analysis tools.
- CTC's Prophet system or similar forecasting tools (preferred).
- E-commerce platforms (e.g., Shopify, BigCommerce, or similar) (preferred).
- SQL or other database management systems (preferred).
ASSUMPTION: CTC's tools and technologies are designed to streamline workflows, improve efficiency, and drive data-driven decision-making. Familiarity with these tools is preferred but not required, as CTC values autodidactic individuals who can quickly learn and apply new skills.
👔 Cultural Fit Considerations
- Company Values:
- Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively. Committed to continuous learning and improvement.
- Unimpeachable Character: Embody a character that inspires pride in both personal and professional associations. Consistently honest, self-aware, and values constructive feedback.
- Competitive Greatness: Perform at your best when it matters most. Demonstrate an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
- Work Style:
- CTC values a self-managed environment, with employees demonstrating autonomy, initiative, and a commitment to continuous improvement.
- The company encourages open communication, collaboration, and a growth mindset, fostering a supportive and inclusive work culture.
Self-Assessment Questions:
1. How do you approach learning new tools and technologies, and how do you ensure you're up-to-date with industry trends and best practices?
2. Can you provide an example of a time when you had to overcome significant obstacles to achieve a goal, and how did you adapt your approach to succeed?
3. How do you balance working independently with collaborating effectively in a remote team environment?
ASSUMPTION: CTC's cultural fit considerations focus on identifying individuals who align with the company's core values and work style. Applicants should be prepared to discuss their experiences, achievements, and the challenges they've overcome in previous roles, demonstrating their fit with CTC's culture.
⚠️ Potential Challenges
1. Workload Management: Balancing multiple client responsibilities and deadlines may require strong organizational skills and time management.
2. Time Zone Differences: Collaborating with a global team may present challenges in coordinating meetings and communicating effectively across different time zones.
3. Remote Work Environment: Working remotely may require self-motivation, discipline, and the ability to manage distractions and maintain focus on tasks.
4. Rapidly Evolving Industry: The digital marketing and e-commerce landscape is constantly changing, requiring continuous learning and adaptation to new tools, technologies, and best practices.
ASSUMPTION: CTC's potential challenges are inherent to the dynamic, fast-paced nature of the digital marketing and e-commerce industry. Applicants should be prepared to discuss their strategies for overcoming these challenges and maintaining a strong work-life balance.
📈 Similar Roles Comparison
1. Paid Social Media Specialist vs. Media Buyer:
- Both roles focus on media acquisition and campaign optimization, but the Paid Social Media Specialist role emphasizes social media advertising, while the Media Buyer role may encompass a broader range of advertising channels.
- The Paid Social Media Specialist role may require more frequent communication with clients and collaboration with a team, while the Media Buyer role might involve more independent work and strategic planning.
2. Industry-Specific Context: The e-commerce industry is highly competitive, with a constant need for innovative strategies and data-driven decision-making to stay ahead of the competition.
3. Career Path Comparison: Both roles can lead to career growth, with opportunities to advance to senior roles, management positions, or specialized expertise in e-commerce marketing.
ASSUMPTION: CTC's similar roles comparison highlights the unique aspects of the Paid Social Media Specialist role and its potential for career growth within the e-commerce industry. Applicants should be prepared to discuss their long-term career goals and how this role fits into their professional development plan.
📝 Sample Projects
1. Client Acquisition Campaign: Develop and execute a targeted social media advertising campaign to acquire new customers for an e-commerce brand, focusing on cost-per-acquisition (CPA) optimization and return on ad spend (ROAS) maximization.
2. Brand Awareness Campaign: Create and implement a social media advertising strategy to increase brand awareness for a new product launch, measuring success through brand lift metrics and sentiment analysis.
3. Retargeting Campaign: Design and execute a retargeting campaign to re-engage website visitors and abandoned cart customers, driving conversions and revenue growth for an e-commerce business.
ASSUMPTION: CTC's sample projects provide real-world examples of the types of campaigns and initiatives a Paid Social Media Specialist might work on. Applicants should be prepared to discuss their experiences with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Paid Social Media Specialist role and how they align with my skills and experience?
2. Team Structure: How is the team structured, and what are the dynamics like working with a Google Strategist, Creative Strategist, and Email Strategist?
3. Client Communication: How does the company support and train employees in effective client communication, especially when dealing with challenging clients or projects?
4. Growth Opportunities: What are the opportunities for professional growth and advancement within the company, and how does CTC support employees in achieving their career goals?
5. Work-Life Balance: How does CTC promote work-life balance, and what resources or initiatives are in place to support employees' well-being and personal growth?
ASSUMPTION: CTC's key questions to ask during the interview focus on understanding the role's responsibilities, team dynamics, client communication strategies, growth opportunities, and work-life balance. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening interviews with the HR team and in-depth interviews with the hiring manager and team members.
4. Follow up with the hiring manager after your interview, expressing your interest in the role and the company.
5. If selected, complete the background check and onboarding process.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
