📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Soar With Us
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Own and execute paid ad strategies for D2C brands
- Manage large media budgets and ensure campaign performance aligns with KPIs
- Collaborate directly with clients and work in a remote-first team environment
- Stay current with platform changes and best practices in eCommerce and paid media
ASSUMPTION: This role requires a high level of autonomy and responsibility, with the expectation of managing significant budgets and producing tangible performance results.
📋 Key Responsibilities
✅ Strategize, build, and optimize Meta and TikTok ad campaigns across multiple clients
✅ Manage end-to-end campaign setup, including targeting, creative testing, and budget allocation
✅ Collaborate directly with clients via Slack and video calls to share updates, performance insights, and ideas
✅ Use tools such as Triple Whale, Motion, and Klaviyo to monitor and improve results
✅ Actively monitor campaign performance and troubleshoot underperforming ads and creative variations
✅ Contribute insights and testing ideas to improve ad creative, landing pages, and customer journeys
✅ Work closely with your Senior Account Manager and peers to maintain a high standard of delivery across accounts
ASSUMPTION: This role requires a strong attention to detail and the ability to manage multiple client accounts simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience running Meta and TikTok ads, specifically for D2C e-commerce brands
Required Skills:
- Strong understanding of Shopify stores and customer acquisition strategies
- Familiarity with tools such as Triple Whale, Klaviyo, and Motion (or similar alternatives)
- Proven ability to manage £1–2k+ per day in ad spend across multiple campaigns
- Confident communicator who can lead client comms and present performance clearly
- Data-driven mindset with an eye for testing and optimization
- Excellent time management and attention to detail across multiple client accounts
Preferred Skills:
- Experience working with a remote team
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of client communication and the need to understand and implement performance strategies.
💰 Compensation & Benefits
Salary Range: £35,000 - £40,000 per year (DOE)
Benefits:
- Extra holiday – take your birthday off, on us
- Company pension scheme
- Regular training and personal development
- Monthly team incentives and Kudos reward scheme (Amazon, Just Eat, Deliveroo, etc.)
- Annual salary reviews tied to performance and contribution
- Christmas bonus based on performance and tenure
Working Hours: Full-time, with flexible hours and the opportunity to work abroad for up to 30 days a year (T&Cs apply)
ASSUMPTION: The salary range provided is in GBP and is based on the experience level and location of the role. The benefits listed are subject to change and may be updated by the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on eCommerce and digital marketing
Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment
Founded: 2019, with a history of growth and success in the industry
Company Description:
- Soar With Us is a multi-award-winning e-commerce growth agency that pushes the boundaries of standard marketing techniques
- They are official partners of Meta, TikTok, and Klaviyo, demonstrating their expertise and industry recognition
- Their mission is to scale e-commerce businesses through advanced digital marketing strategies
Company Specialties:
- Paid social advertising
- E-commerce growth strategies
- Data-driven marketing
Company Website: soarwithus.co
ASSUMPTION: Soar With Us is committed to creating a diverse and inclusive work environment, where all employees have equal access to opportunities and everyone's voices are heard.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience), with the opportunity to grow into a Senior Paid Social Specialist or Manager position within 6-12 months
Reporting Structure: Reports to the Senior Paid Social Manager, with the opportunity to work closely with clients and peers
Work Arrangement: Remote-first, with optional access to a Leeds office and the opportunity to work abroad for up to 30 days a year
Growth Opportunities:
- Structured 6- and 12-month progression plans toward senior-level roles
- Opportunity to take on higher-spend clients and strategic planning
- Potential to manage junior team members
ASSUMPTION: This role offers significant growth potential, with a clear path to progression and the opportunity to take on more responsibility as the company scales.
🌍 Location & Work Environment
Office Type: Remote-first, with an optional Leeds office
Office Location(s): Leeds, United Kingdom
Geographic Context:
- The United Kingdom has a thriving e-commerce industry, with a strong focus on digital marketing and paid social advertising
- Leeds is a major city in the UK, with a growing tech and digital scene
- The remote-first work environment allows for greater flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the opportunity to work abroad for up to 30 days a year
ASSUMPTION: The remote-first work environment may require strong self-motivation and time management skills, as well as the ability to work independently and collaborate effectively with a distributed team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Paid social advertising expertise and experience
- Data-driven mindset and analytical skills
- Client communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in paid social advertising
- Demonstrate your understanding of e-commerce customer journeys and acquisition strategies
- Showcase your data-driven mindset and ability to optimize campaigns for performance
- Tailor your resume and cover letter to emphasize your fit with the company's mission and values
ATS Keywords: Paid Social, Media Buying, Meta Ads, TikTok Ads, Creative Strategy, Acquisition Strategy, Data-Driven Mindset, Client Communication, Campaign Optimization, E-commerce, Shopify, Performance Strategy, Budget Management, Testing and Optimization, Attention to Detail, Time Management
ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's needs and the specific role.
🛠️ Tools & Technologies
- Triple Whale
- Motion
- Klaviyo
- Shopify
- Meta Ads Manager
- TikTok Ads Manager
ASSUMPTION: The tools and technologies listed are subject to change and may be updated by the employer.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Collaborative
- Innovative
- Results-focused
Work Style:
- Remote-first and flexible
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you have a strong understanding of paid social advertising and e-commerce customer journeys?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a data-driven mindset and a strong attention to detail?
ASSUMPTION: The company values and work style listed are subject to change and may be updated by the employer.
⚠️ Potential Challenges
- The role requires managing significant budgets and producing tangible performance results
- The remote-first work environment may require strong self-motivation and time management skills
- The role may involve working with clients in fast-moving and competitive categories
- The role may require staying current with platform changes and best practices in eCommerce and paid media
ASSUMPTION: The potential challenges listed are based on the job description and may vary depending on the specific role and company.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Manager or Media Buying Specialist, but with a focus on e-commerce and a remote-first work environment
- The role requires a strong understanding of paid social advertising and e-commerce customer journeys, as well as the ability to optimize campaigns for performance
- The role offers significant growth potential, with a clear path to progression and the opportunity to take on more responsibility as the company scales
ASSUMPTION: The comparison points listed are based on the job description and may vary depending on the specific role and company.
📝 Sample Projects
- Developing and executing a paid social advertising strategy for a high-growth D2C brand
- Optimizing campaign performance for a range of e-commerce clients, with budgets ranging from £5k to over £25k per month
- Collaborating with clients and team members to improve ad creative, landing pages, and customer journeys
ASSUMPTION: The sample projects listed are based on the job description and may vary depending on the specific role and company.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does the company approach collaboration and communication in a remote-first work environment?
- What are the next steps for growth and progression in this role?
ASSUMPTION: The key questions listed are based on the job description and may vary depending on the specific role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit with the company's mission and values
- Prepare for the interview by researching the company and its clients, as well as brushing up on your paid social advertising and e-commerce knowledge
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
