Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Common Thread Collective 🔹 Location: Riga, Latvia (Remote) 🔹 Job Type: Full-time 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media acquisition and data-driven forecasting - Engaging with clients, maintaining clear communication about strategies, and performance to build trust and strengthen partnerships - Collaborating with a team consisting of a Google strategist, creative strategist, and email strategist - Working with the Prophet system and Statlas to ensure top-quality results for clients - Contributing to the company's growth and innovation by sharing ideas and learnings ASSUMPTION: This role requires a strong focus on data analysis, communication, and client management. The ideal candidate will have experience in media buying, data analysis, and a passion for e-commerce. 📋 Key Responsibilities ✅ Strategic Media Acquisition and Forecasting: - Develop precise performance forecasts using CTC's strategic forecasting methods and media acquisition principles - Execute campaigns that drive measurable growth and meet KPIs - Adjust forecasts daily to meet projected targets and ensure client satisfaction ✅ Client Communication and Management: - Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts - Send daily performance updates and provide weekly updates on the weekly strategy call - Ensure client satisfaction levels remain above benchmark rates ✅ Campaign Management and Optimization: - Build campaigns using CTC's structure and best practices - Upkeep and management of CTC's ideologies and processes throughout the account - Monitor active campaigns, adjust budgets and strategy to meet daily projected targets, and implement tests to beat best-performing campaigns ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (1-3 years) in media buying, data analysis, or a related role - Experience with Facebook Ads, Google Ads, and other social media advertising platforms - Familiarity with data tools, including Google Sheets, and a willingness to learn advanced skills Required Skills: - Strong data analysis skills with a talent for data-driven decision-making - Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively - Proficiency in English with fluency in additional languages a plus - Strong problem-solving skills and the ability to work independently and in a team environment - Experience with e-commerce and a passion for driving business growth Preferred Skills: - Experience with the Prophet system and Statlas - Familiarity with the CTC ideology and growth strategy - Knowledge of the e-commerce industry and trends ASSUMPTION: The ideal candidate will have a strong foundation in data analysis, media buying, and a passion for e-commerce. They will also possess excellent communication skills and the ability to work effectively in a team environment. 💰 Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - 1st Year Annual Range: $64,000 - $76,000 - 2nd Year Annual Range: $100,000 - $120,000 Benefits: - Fully remote work arrangement with the ability to pick your schedule - Autonomy and clear expectations with regular 1:1 feedback sessions and measurable quality benchmarks - Exceptional work recognized and rewarded with weekly check-ins for accountability and new opportunities daily - Growth, transparency, and fairness in career development with a clear path for promotion to Senior Strategist - Pay transparency with consistent contract terms and a clear roadmap for increasing earnings Working Hours: - Full-time (40 hours per week) with flexible scheduling ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience. The actual salary may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services - Common Thread Collective specializes in helping DTC brands achieve profitable scale through strategic data-driven growth strategies. Company Size: 51-200 employees - As a mid-sized company, Common Thread Collective offers a dynamic and collaborative work environment with ample opportunities for growth and learning. Founded: 2012 - With over a decade of experience, Common Thread Collective has established itself as a trusted partner for DTC brands seeking to scale their online revenue. Company Description: - Common Thread Collective is an e-commerce growth agency that helps DTC brands doing $10M-$100M in annual online revenue. - As a partner, they produce better financial outcomes for businesses by constructing a system for achieving profitable scale. - Each of their services is part of a greater whole that covers everything from strategy and data to acquisition and retention. Company Specialties: - Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective's expertise in e-commerce growth strategies and data-driven decision-making sets it apart as a valuable partner for DTC brands seeking to scale their online revenue. 📊 Role Analysis Career Level: Junior to Mid-Level - This role is suitable for candidates with 1-3 years of experience in media buying, data analysis, or a related field. Reporting Structure: - As an Accelerator Strategist, you'll report directly to Joy Sharma, the Director of the CTC Accelerator Program. - Joy is known for his relentless pursuit of excellence and an unmatched passion for growth strategy. He is a rare mentor who instills in team members the values of dedication, precision, and continuous improvement. Work Arrangement: - This role will be client-facing, with a focus on building and maintaining strong relationships with clients. Growth Opportunities: - As a Junior Growth Strategist, you'll have the opportunity to learn from Joy Sharma, a leader known for his rigorous, self-driven learning and commitment to supporting the growth and development of team members. - With a clear path for promotion to Senior Strategist, this role offers excellent growth potential for the right candidate. ASSUMPTION: This role provides an excellent opportunity for candidates to learn from an experienced mentor and grow both personally and professionally within the company. 🌍 Location & Work Environment Office Type: Fully Remote - Common Thread Collective offers a fully remote work arrangement with the ability to pick your schedule, embracing autonomy as a core value. Office Location(s): Riga, Latvia (Remote) - This role is based in Riga, Latvia, with the option to work remotely from anywhere in the United States. Geographic Context: - Riga, the capital of Latvia, offers a high quality of life with a low cost of living, making it an attractive location for remote workers. - With a rich cultural scene, beautiful architecture, and a strong sense of community, Riga provides an ideal environment for both work and leisure. Work Schedule: - Full-time (40 hours per week) with flexible scheduling, allowing employees to balance work and personal responsibilities effectively. ASSUMPTION: Common Thread Collective's remote work arrangement and flexible scheduling options cater to the needs of modern professionals, promoting work-life balance and employee satisfaction. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and skills assessment 4. Final interview with the hiring manager 5. Background check and offer extension Key Assessment Areas: - Data analysis and problem-solving skills - Communication and presentation skills - Client management and relationship-building abilities - Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills 3. Familiarize yourself with Common Thread Collective's ideology, growth strategy, and the Prophet system to showcase your understanding and enthusiasm for the role ATS Keywords: - Data Analysis, Media Buying, Facebook Ads, Google Ads, Client Management, Communication Skills, Problem-Solving, E-commerce, Growth Strategy, Prophet System, Statlas ASSUMPTION: Common Thread Collective's interview process focuses on assessing candidates' skills, cultural fit, and potential for growth within the company. By understanding the typical process and key assessment areas, applicants can better prepare for a successful interview. 🛠️ Tools & Technologies - Google Sheets - Facebook Ads Manager - Google Ads Manager - Prophet System - Statlas - Slack - Zoom - Google Workspace (Gmail, Google Docs, Google Drive) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed to perform their job effectively. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Committed to learning and continuous improvement. - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable. Values constructive feedback and integrates it, understanding nothing great is built without feedback. - Competitive Greatness: Performs at their best when it matters most, with an enjoyment of hard challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle. Work Style: - Common Thread Collective values autonomy, clear expectations, regular feedback, and measurable quality benchmarks to support personal growth and employee satisfaction. - Exceptional work is recognized and rewarded, with weekly check-ins for accountability and new opportunities daily, ensuring employees remain consistently challenged and engaged. Self-Assessment Questions: 1. How do you align with Common Thread Collective's values of being an autodidact, having an unimpeachable character, and demonstrating competitive greatness? 2. How do you approach learning and continuous improvement in your personal and professional life? 3. Can you provide an example of a time when you had to overcome significant obstacles to achieve success? 4. How do you handle feedback and use it to improve your performance? 5. How do you balance autonomy and accountability in your work? ASSUMPTION: Common Thread Collective's cultural fit considerations focus on identifying candidates who align with the company's core values and work style. By reflecting on these questions, applicants can better understand their fit with the company and prepare for the interview process. ⚠️ Potential Challenges 1. Workload: As a Paid Social Specialist, you may face periods of high workload, especially when managing multiple client campaigns or dealing with tight deadlines. - *Solution:* Effective time management, prioritization, and communication with your team can help you navigate these challenges successfully. 2. Client Expectations: Clients may have unrealistic expectations about campaign performance, growth, or timeline. - *Solution:* Clear and transparent communication, setting realistic expectations, and focusing on data-driven decision-making can help manage client expectations effectively. 3. Rapidly Changing Landscape: The digital advertising landscape is constantly evolving, with new platforms, features, and best practices emerging regularly. - *Solution:* Staying up-to-date with industry trends, attending relevant webinars and conferences, and maintaining a strong network of peers can help you adapt to changes in the landscape. 4. Work-Life Balance: Working remotely can blur the lines between work and personal life, leading to burnout if not managed effectively. - *Solution:* Establishing a clear routine, setting boundaries, and prioritizing self-care can help maintain a healthy work-life balance. 📈 Similar Roles Comparison 1. Paid Social Specialist vs. Media Buyer: - Both roles focus on media acquisition and campaign optimization, but the Paid Social Specialist role emphasizes strategic forecasting and client communication, while the Media Buyer role may focus more on tactical execution and platform-specific knowledge. 2. Industry-Specific Context: - The e-commerce industry is highly competitive, with a constant need for innovation and adaptation to remain successful. This role requires a strong understanding of the e-commerce landscape and a passion for driving business growth. 3. Career Path Comparison: - As a Paid Social Specialist, you can expect to grow into a Senior Strategist role, with the potential to advance to a Director or even C-level position within the company. Alternatively, you may choose to transition into a related role, such as a Growth Consultant or an independent agency owner. 📝 Sample Projects 1. Campaign Optimization: - Analyze campaign performance data to identify areas for improvement and implement tests to beat best-performing campaigns. - Example: A/B testing of ad creatives, targeting options, or bidding strategies to maximize ROI. 2. Client Onboarding: - Collaborate with the team to align with the client's goals and next steps, ensuring everyone has clarity on what is required with exact deadlines. - Example: Developing a comprehensive onboarding plan that addresses the client's specific needs and ensures a smooth transition into the CTC team. 3. Growth Forecasting: - Build a Growth Map using the Prophet System, incorporating data analysis and marketing calendar alignment to drive client success. - Example: Creating a detailed growth forecast that outlines expected performance, key milestones, and potential challenges, allowing the client to make informed decisions about their marketing strategy. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the broader team structure, and how will I collaborate with other team members? 2. Company Culture: - How does the company support the professional development and growth of its employees? - What are the most rewarding aspects of working at Common Thread Collective, according to current team members? 3. Client Management: - How does the company approach client communication and relationship-building? - What strategies does the company employ to ensure client satisfaction and retention? 4. Growth Strategy: - How does the company differentiate itself in the competitive e-commerce growth agency landscape? - What unique value does the company bring to its clients, and how does it measure its success? 5. Work Environment: - How does the company support remote work and employee well-being? - What resources and tools does the company provide to ensure employees can perform their jobs effectively? ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the company culture, and the expectations for success in this position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your data analysis, media buying, and communication skills. 3. Prepare for the interview process by reflecting on your past experiences and how they demonstrate the required skills, and by familiarizing yourself with Common Thread Collective's ideology, growth strategy, and the Prophet system. 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. 5. If selected for the position, be prepared to provide references and complete a background check as part of the onboarding process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description is for a Paid Social Specialist role at Common Thread Collective, an e-commerce growth agency helping DTC brands scale their online revenue. The role involves strategic media acquisition, data-driven forecasting, and client communication to drive measurable business results. The ideal candidate will have experience in media buying, data analysis, and a passion for e-commerce, with strong communication skills and the ability to work effectively in a team environment. The salary range for this role is $64,000 - $76,000 in the first year and $100,000 - $120,000 in the second year, depending on the amount of clients and the quality of work. Common Thread Collective offers a fully remote work arrangement with flexible scheduling, autonomy, and clear expectations, promoting work-life balance and employee satisfaction.