Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Global Accelerator 🔹 Location: Prague, Czech Republic 🔹 Job Type: Full-time 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 12, 2025 🔹 Experience Level: 0-2 years 🚀 Job Overview Key aspects of this role include: - Strategic Media Acquisition: Develop and execute strategic media acquisition plans to drive measurable business results. - Data-Driven Forecasting: Leverage data analysis to create precise performance forecasts and ensure campaigns align with client goals. - Client Communication: Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts. - Continuous Learning & Improvement: Stay updated with the latest trends and best practices in media acquisition and data analysis to enhance performance continuously. - Collaboration: Work closely with cross-functional teams, including Google strategists, creative strategists, and email strategists, to ensure seamless execution of campaigns. ASSUMPTION: This role requires a high level of self-motivation, autonomy, and strong communication skills to manage multiple tasks and prioritize effectively. 📋 Key Responsibilities ✅ Campaign Strategy & Execution: Develop and execute strategic media acquisition plans to drive measurable business results. ✅ Data Analysis & Forecasting: Leverage data analysis to create precise performance forecasts and ensure campaigns align with client goals. ✅ Client Communication: Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts. ✅ Campaign Optimization: Continuously monitor and optimize campaigns to maximize ROI and achieve client goals. ✅ Team Collaboration: Work closely with cross-functional teams to ensure seamless execution of campaigns. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (1-2 years) in media buying, data analysis, or a related role - Experience with Facebook Ads Manager, Google Ads, and other social media advertising platforms Required Skills: - Proficiency in data analysis tools (e.g., Google Sheets, Excel) - Strong analytical and problem-solving skills - Excellent communication and presentation skills - Experience with A/B testing and campaign optimization - Familiarity with e-commerce and retail industries Preferred Skills: - Experience with SQL or other database management systems - Knowledge of Python, R, or other programming languages - Familiarity with Google's Marketing Platform (GA4) - Experience with data visualization tools (e.g., Tableau, Power BI) ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of success in data-driven roles will be most competitive for this position. 💰 Compensation & Benefits Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The initial salary for the first three months is as follows: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month Benefits: - Comprehensive health, dental, and vision insurance - 401(k) matching - Generous PTO and sick leave policy - Flexible work arrangements (remote/hybrid) - Professional development opportunities and training Working Hours: Full-time (40 hours per week), with flexible scheduling options ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on data-driven growth strategies for e-commerce businesses. 📊 Role Analysis Career Level: Junior to Mid-Level Reporting Structure: Reports directly to the Director of the CTC Accelerator Program, Joy Sharma Work Arrangement: Fully remote with flexible scheduling options Growth Opportunities: - Rapid career progression based on performance and skill development - Opportunities to work on diverse projects and contribute to new tool development - Potential for promotion to Senior Strategist within the first 12 months ASSUMPTION: This role offers excellent growth opportunities for candidates eager to learn, develop new skills, and make a significant impact on the business. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Prague, Czech Republic Geographic Context: Prague is the capital and largest city in the Czech Republic, offering a high quality of life, rich cultural scene, and easy access to major European cities. Work Schedule: Flexible scheduling options, with regular 1:1 feedback sessions and measurable quality benchmarks to support personal growth and engagement. ASSUMPTION: This role offers a high degree of autonomy and flexibility, with a strong focus on personal growth and continuous learning. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral and skills assessments 4. Final round interviews with hiring managers and team members Key Assessment Areas: - Data analysis and problem-solving skills - Communication and presentation skills - Cultural fit and alignment with company values - Strategic thinking and creativity Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions focusing on problem-solving, data analysis, and communication skills - Showcase your understanding of the company, its mission, and the role's requirements ATS Keywords: Paid Social, Media Buying, Data Analysis, Forecasting, Client Communication, Strategic Planning, Problem Solving, Autonomy, Resourcefulness, Feedback Integration, Creativity, Adaptability, Team Collaboration, Attention to Detail, Continuous Improvement ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, cultural fit, and problem-solving abilities. 🛠️ Tools & Technologies - Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads - Google Analytics, Google Tag Manager, Google Data Studio - Microsoft Excel, Google Sheets - SQL, Python, R (optional) - Tableau, Power BI (optional) - Asana, Trello, or other project management tools ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but candidates with transferable skills and a willingness to learn are encouraged to apply. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and eager to learn, with a strong commitment to continuous improvement - Unimpeachable Character: High ethical standards, honesty, and integrity in all aspects of work and personal life - Competitive Greatness: A strong desire to excel, with a relentless pursuit of excellence and a passion for winning Work Style: - Autonomy: Ability to work independently and manage multiple tasks with minimal supervision - Resourcefulness: Proactive problem-solving and the ability to find creative solutions to challenges - Feedback Integration: Open to feedback and willing to implement changes based on constructive criticism - Creativity: Ability to think outside the box and approach problems from unique angles - Adaptability: Willingness to learn and adapt to new tools, technologies, and processes Self-Assessment Questions: 1. Describe a time when you had to learn a new tool or technology to complete a project. How did you approach this challenge, and what was the outcome? 2. Can you provide an example of a situation where you had to adapt to significant changes in your work environment? How did you handle this, and what was the result? 3. How do you ensure that you maintain high ethical standards in your work, even when faced with difficult decisions or challenges? ASSUMPTION: Candidates who align strongly with these values and work style preferences will be most successful in this role and company culture. ⚠️ Potential Challenges - Workload: This role may require managing multiple campaigns and clients simultaneously, which can be challenging and time-consuming. - Time Zone Differences: Working with clients and teams in different time zones may require flexibility and effective communication to coordinate tasks and meet deadlines. - Rapidly Changing Landscape: The digital advertising landscape is constantly evolving, requiring continuous learning and adaptation to new tools, platforms, and best practices. - Client Expectations: Managing client expectations and ensuring alignment with forecasts and strategies can be challenging, requiring strong communication and negotiation skills. ASSUMPTION: Candidates who are proactive, resourceful, and adaptable will be best equipped to overcome these challenges and succeed in this role. 📈 Similar Roles Comparison - Paid Social Specialist vs. Media Buyer: While both roles focus on media acquisition, the Paid Social Specialist role emphasizes strategic planning, data-driven forecasting, and client communication, whereas the Media Buyer role may be more focused on tactical execution and campaign optimization. - Industry-Specific Context: This role requires a strong understanding of e-commerce and retail industries, as well as familiarity with the unique challenges and opportunities faced by DTC brands. - Career Path Comparison: This role offers a clear path for career progression, from Junior to Senior Strategist, with opportunities for growth and development based on performance and skill acquisition. ASSUMPTION: Candidates with relevant experience in media buying, data analysis, or related fields will find this role to be an excellent fit for their career development. 📝 Sample Projects 1. Campaign Optimization: Develop and implement A/B tests to improve campaign performance, driving down cost per acquisition (CPA) and increasing return on ad spend (ROAS). 2. Forecasting & Planning: Create detailed campaign forecasts, including budget allocation, target audience, and expected performance metrics, to inform strategic decision-making and resource allocation. 3. Client Communication: Prepare and deliver comprehensive performance reports, highlighting key insights, trends, and recommendations for campaign optimization and strategic planning. ASSUMPTION: These sample projects represent the core responsibilities and key deliverables of the Paid Social Specialist role, requiring strong analytical, communication, and strategic planning skills. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the team structured, and who will I be working closely with to ensure seamless campaign execution? 3. Company Culture: What are the most important aspects of the company culture, and how does this role contribute to maintaining and enhancing that culture? 4. Growth Opportunities: What opportunities exist for professional growth and development within this role and the company as a whole? 5. Work-Life Balance: How does the company support work-life balance, and what resources are available to help manage stress and maintain a healthy work environment? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and expectations. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for behavioral interview questions focusing on problem-solving, data analysis, and communication skills. 4. Showcase your understanding of the company, its mission, and the role's requirements. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.