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Paid Social Specialist

Global Accelerator
Full-time
On-site
Tbilisi, Tbilisi, Georgia
🎯 Performance Marketing
πŸ“Œ Core Information πŸ”Ή Job Title: Paid Social Specialist πŸ”Ή Company: Global Accelerator πŸ”Ή Location: Tbilisi, Tbilisi, Georgia πŸ”Ή Job Type: On-site πŸ”Ή Category: Advertising Services πŸ”Ή Date Posted: May 12, 2025 πŸš€ Job Overview Key aspects of this role include: - Strategic Media Acquisition: Developing precise performance forecasts and executing campaigns that drive measurable growth. - Client Communication: Maintaining clear and transparent communication about strategies, actions taken, and performance against forecasts. - Team Collaboration: Working with a team consisting of a Google Strategist, Creative Strategist, and Email Strategist. - Data Analysis: Building Growth Maps using the Prophet System, data analysis, and marketing calendar alignment. - Continuous Improvement: Contributing learnings back to the system and collaborating in ideas and learning across teams. ASSUMPTION: This role requires a high level of self-management, autonomy, and initiative. It also involves working with a diverse team and managing multiple tasks with great attention to detail. πŸ“‹ Key Responsibilities βœ… Strategic Media Acquisition: Develop precise performance forecasts and execute campaigns that drive measurable growth. βœ… Client Communication: Maintain clear and transparent communication about strategies, actions taken, and performance against forecasts. βœ… Team Collaboration: Work with a team consisting of a Google Strategist, Creative Strategist, and Email Strategist. βœ… Data Analysis: Build Growth Maps using the Prophet System, perform data analysis, and align marketing calendars with clients. βœ… Campaign Optimization: Monitor active campaigns, adjust budgets and strategy, and implement tests to beat best-performing campaigns. βœ… Quality Assurance: Ensure daily alignment with the client vs. the forecast and strategy, maintain high client satisfaction rates, and follow the Prophet system execution to 100% within the timeline required. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple tasks and prioritize effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (2+ years) in media buying, data analysis, or a related field - Experience with Facebook Ads Manager and Google Ads - Familiarity with data tools, including Google Sheets Required Skills: - Strong analytical skills and attention to detail - Excellent communication and presentation skills - Ability to manage multiple tasks and prioritize effectively - Proficiency in English (fluent) Preferred Skills: - Experience with the Prophet System - Familiarity with Statlas - Knowledge of additional languages (Spanish, French, German, etc.) ASSUMPTION: This role requires a strong foundation in media buying, data analysis, and excellent communication skills. Experience with the Prophet System and Statlas is a plus but not required. πŸ’° Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - 1st Year Annual Range: $64,000-$76,000 - 2nd Year Annual Range: $100,000-$120,000 Benefits: - Growth, Transparency, and Fairness in Career Development - Progress is Clearly Defined - Fairness and transparency are prioritized - Pay transparency is upheld for all team members - My Commitment to You: - Work harder, learn more, and "make more than you ever have" - Rapid career progression and continuous mentorship - Location & Environment: - Fully remote with the ability to pick your schedule - Embrace autonomy as a core value with clear expectations and regular feedback sessions ASSUMPTION: The salary range provided is based on the information given in the job description. However, the actual salary may vary based on factors such as experience, performance, and market conditions. πŸ“Œ Applicant Insights πŸ” Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us β€” or hire us to build it for you β€” we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com πŸ“Š Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: On-site, with the ability to pick your schedule and embrace autonomy as a core value Growth Opportunities: Rapid career progression and continuous mentorship - Progress is Clearly Defined - Fairness and transparency are prioritized - Pay transparency is upheld for all team members ASSUMPTION: This role offers significant growth opportunities and a clear path for career progression. It also prioritizes fairness, transparency, and pay transparency. 🌍 Location & Work Environment Office Type: On-site with the ability to pick your schedule Office Location(s): 3011 S Croddy Way, Santa Ana, California 92704, US, 511 W 25th St, New York, NY 10001, US Geographic Context: Santa Ana, California, and New York, New York Work Schedule: Flexible, with clear expectations and regular feedback sessions ASSUMPTION: This role offers a flexible work schedule with clear expectations and regular feedback sessions, allowing for a healthy work-life balance. πŸ’Ό Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Complete a skills assessment 3. Participate in a phone or video screening 4. Attend on-site or virtual interviews with the hiring manager and team members 5. Receive a job offer and onboarding information Key Assessment Areas: 1. Analytical skills and attention to detail 2. Communication and presentation skills 3. Ability to manage multiple tasks and prioritize effectively 4. Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences 2. Prepare for behavioral and situational interview questions 3. Research the company and its values to demonstrate your fit 4. Practice your presentation skills and be ready to discuss your ideas for improving campaigns ATS Keywords: Paid Social, Media Buying, Data Analysis, Facebook Ads, Google Ads, Prophet System, Statlas, Client Communication, Campaign Optimization, Quality Assurance, Autonomy, Team Collaboration, Growth Opportunities, Career Progression ASSUMPTION: The interview process focuses on assessing analytical skills, communication skills, and cultural fit. Applicants should prepare for behavioral and situational interview questions and research the company and its values. πŸ› οΈ Tools & Technologies - Google Sheets - Facebook Ads Manager - Google Ads - Prophet System - Statlas - Google Analytics - Slack - Asana ASSUMPTION: The tools and technologies listed are based on the job description. However, the actual tools used may vary depending on the specific needs of the role and the company. πŸ‘” Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers. - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation. - Competitive Greatness: Performs at their best when it matters most, The Enjoyment of Hard Challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Work Style: - Autonomy: Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily. - Team Collaboration: Work with a diverse team consisting of a Google Strategist, Creative Strategist, and Email Strategist. Maintain clear communication and alignment with team members to ensure optimal productivity and high-performance standards. - Continuous Improvement: Contribute your learnings back to the system for feedback and continuous improvement. Collaborate in ideas and learning across teams and contribute to future company content production. Self-Assessment Questions: 1. How do you approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems? 2. How do you adapt to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required? 3. How do you balance autonomy and collaboration in a team setting, ensuring clear communication and alignment with team members? ASSUMPTION: Applicants should assess their fit with the company values, work style, and self-assessment questions to ensure they align with the company's cultural expectations. ⚠️ Potential Challenges 1. Workload: The role may require managing multiple tasks and prioritizing effectively, which can be challenging at times. 2. Adaptability: The role may require adapting to changing circumstances and new tools, which can be demanding. 3. Client Communication: Maintaining clear and transparent communication with clients can be challenging, especially when dealing with difficult clients or complex projects. 4. Data Analysis: The role requires strong analytical skills and attention to detail, which can be demanding and time-consuming. ASSUMPTION: Applicants should be prepared to face these potential challenges and have strategies in place to overcome them. πŸ“ˆ Similar Roles Comparison 1. Paid Social Specialist vs. Media Buyer: Both roles focus on media acquisition and campaign optimization. However, the Paid Social Specialist role emphasizes strategic media acquisition and data-driven forecasting, while the Media Buyer role focuses more on tactical execution and campaign optimization. 2. Industry-Specific Context: The advertising industry is dynamic and constantly evolving, with new platforms and trends emerging regularly. Applicants should stay up-to-date with industry trends and be prepared to adapt to changes in the market. 3. Career Path Comparison: The Paid Social Specialist role offers significant growth opportunities and a clear path for career progression. It also prioritizes fairness, transparency, and pay transparency. Applicants should be prepared to take on new responsibilities and advance their careers as they grow within the role. ASSUMPTION: Applicants should compare this role to similar roles in the industry and assess their fit based on the specific requirements and growth opportunities offered. πŸ“ Sample Projects 1. Campaign Optimization: Develop and implement tests in your accounts to beat your best-performing campaigns and optimize campaign performance. 2. Client Communication: Create thoughtful, empathetic client messaging that resonates and drives engagement. 3. Data Analysis: Build Growth Maps using the Prophet System, perform data analysis, and align marketing calendars with clients. ASSUMPTION: Applicants should be prepared to take on these sample projects and demonstrate their skills in data analysis, campaign optimization, and client communication. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Paid Social Specialist role? 2. Team Structure: How is the team structured, and how will I collaborate with other team members? 3. Growth Opportunities: What are the growth opportunities for this role, and how does the company support career progression? 4. Company Culture: How would you describe the company culture, and how does it support work-life balance? 5. Client Communication: How does the company approach client communication, and how will I be expected to manage client relationships? ASSUMPTION: Applicants should ask these key questions to gain a better understanding of the role, team dynamics, and company culture. πŸ“Œ Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences 3. Prepare for behavioral and situational interview questions 4. Research the company and its values to demonstrate your fit 5. Practice your presentation skills and be ready to discuss your ideas for improving campaigns 6. Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.