- Job Title: Paid Social Specialist
- Company: Global Accelerator
- Location: Belgrade, Serbia
- Job Type: Full-time, Remote
- Category: Advertising & Marketing
- Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Strategic Media Acquisition: Develop and execute strategic media acquisition plans to drive measurable growth for clients.
- Data-Driven Forecasting: Utilize data-driven forecasting to predict and optimize campaign performance, ensuring clients achieve their growth goals.
- Client Communication: Maintain clear and transparent communication with clients, keeping them informed about strategies, actions taken, and performance against forecasts.
- Team Collaboration: Work closely with a cross-functional team, including Google strategists, creative strategists, and email strategists, to deliver exceptional results for clients.
- Continuous Learning: Stay up-to-date with the latest trends and best practices in paid social advertising, continuously improving your skills and knowledge.
ASSUMPTION: This role requires a strong understanding of data analysis, strategic planning, and excellent communication skills. The ideal candidate will have experience in media buying, forecasting, and client management.
📋 Key Responsibilities
- Campaign Strategy & Execution: Develop and execute strategic media acquisition plans to drive measurable growth for clients.
- Data Analysis & Forecasting: Analyze data to forecast campaign performance, optimize budgets, and ensure clients achieve their growth goals.
- Client Communication: Maintain clear and transparent communication with clients, keeping them informed about strategies, actions taken, and performance against forecasts.
- Team Collaboration: Work closely with a cross-functional team to deliver exceptional results for clients.
- Continuous Learning: Stay up-to-date with the latest trends and best practices in paid social advertising, continuously improving your skills and knowledge.
ASSUMPTION: This role requires a strong understanding of data analysis, strategic planning, and excellent communication skills. The ideal candidate will have experience in media buying, forecasting, and client management.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
Experience:
- Proven experience (2+ years) in paid social advertising, media buying, or a related role.
Required Skills:
- Data Analysis: Proficient in data analysis tools (e.g., Google Sheets, Excel) and statistical software (e.g., R, Python).
- Communication: Excellent written and verbal communication skills, with the ability to present complex data and insights clearly and concisely.
- Strategic Planning: Strong analytical and problem-solving skills, with the ability to develop and execute strategic plans.
- Media Buying: Proven experience in media buying, with a solid understanding of paid social advertising platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads).
- Language Skills: Fluent in English, with proficiency in additional languages a plus.
Preferred Skills:
- Industry Knowledge: Familiarity with the e-commerce industry and a strong understanding of the customer journey.
- Certifications: Google Ads certified, Facebook Blueprint certified, or other relevant certifications.
ASSUMPTION: The ideal candidate will have a strong background in data analysis, media buying, and client management, with a proven track record of driving growth for clients.
💰 Compensation & Benefits
Salary Range:
- First month: $2,000
- Second month: $4,000
- Third month (on average): $7,000 a month
- Annual Range: $64,000 - $120,000 (depending on the number of clients and the quality of work)
Benefits:
- Growth, Transparency, and Fairness in Career Development:
- Progress is clearly defined, with a well-defined path for the first 12 months and opportunities for promotion to Senior Strategist.
- Fairness and transparency are prioritized, with access to a weekly performance dashboard and pay transparency for all team members.
- My Commitment to You: You will work harder, learn more than ever before, and have an incredible opportunity for rapid career progression. We will provide mentorship and feedback throughout your development in the role and promotion from it.
Working Hours:
- Full-time (40 hours/week), fully remote with the ability to pick your schedule.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
- Work Arrangement: Fully remote, with the ability to pick your schedule.
- Growth Opportunities: Rapid career progression, with opportunities for promotion to Senior Strategist within the first 12 months.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location: Belgrade, Serbia
- Geographic Context: Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people. It is known for its vibrant culture, rich history, and diverse architecture.
- Work Schedule: Flexible hours, with regular check-ins for accountability and continuous engagement with new opportunities.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting your resume and cover letter through the provided link. After a review, selected candidates will be contacted for an interview.
- Key Assessment Areas: Data analysis skills, strategic planning, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability.
- Familiarize yourself with the company's mission, values, and culture to demonstrate your fit for the role.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Google Sheets, Excel, R, Python, and other relevant tools and software.
👔 Cultural Fit Considerations
- Company Values: Common Thread Collective values autonomy, clear expectations, regular feedback, measurable quality benchmarks, and exceptional work recognition.
- Work Style: The company embraces autonomy, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.
⚠️ Potential Challenges
- Workload: The role may require working overtime to meet deadlines and maintain high-performance standards.
- Client Management: Balancing multiple client relationships and expectations can be challenging, requiring strong communication and organizational skills.
- Continuous Learning: The fast-paced nature of the industry may require you to quickly adapt to new tools, platforms, and best practices.
📈 Similar Roles Comparison
- Paid Social Media Manager: This role focuses more on day-to-day campaign management, while the Paid Social Specialist role emphasizes strategic planning and forecasting.
- Media Buyer: Media Buyer roles may have a more narrow focus on specific advertising platforms, while this role requires a broader understanding of the media landscape and strategic planning.
- Growth Marketing Manager: This role may involve a wider range of responsibilities, including product development, customer acquisition, and retention strategies, while the Paid Social Specialist role focuses specifically on media acquisition and growth planning.
📝 Sample Projects
- Developing a comprehensive media acquisition strategy for a new e-commerce client, including target audience analysis, channel selection, and budget allocation.
- Optimizing an existing client's campaign performance by analyzing data, identifying trends, and implementing tactical adjustments to meet KPIs.
- Collaborating with the creative team to develop engaging ad content that resonates with target audiences and drives conversions.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's clients in the current market landscape?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and evaluate the success of its Paid Social Specialist team members?
- What opportunities are there for collaboration and knowledge-sharing with other teams within the company?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link: [Application URL](https://job-boards.greenhouse.io/globalaccelerator/jobs/5538191004)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability.
- Familiarize yourself with the company's mission, values, and culture to demonstrate your fit for the role.
- Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position.
- If selected for an interview, be prepared to discuss your approach to data analysis, strategic planning, and client communication, as well as your understanding of the company and its values.
