Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Common Thread Collective 🔹 Location: Amsterdam, Noord-Holland, Netherlands 🔹 Job Type: Remote (Fully Remote) 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media acquisition and data-driven forecasting - Engaging with clients to ensure clear communication about strategies and performance against forecasts - Collaborating with a team of experts, including Google strategists, creative strategists, and email strategists - Working with the Prophet system and Statlas data integrity - Building growth forecasts and managing marketing calendars - Ensuring high-quality work and maintaining client satisfaction - Contributing to the company's continuous improvement and growth ASSUMPTION: This role requires a strong focus on data analysis, communication, and strategic planning. The ideal candidate will be comfortable working in a self-managed environment and thrive on continuous learning and improvement. 📋 Key Responsibilities ✅ Strategic Media Acquisition & Forecasting: - Develop precise performance forecasts to drive measurable business results - Execute campaigns that drive measurable growth and meet KPIs - Monitor daily performance and adjust forecasts as needed ✅ Client Communication & Collaboration: - Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts - Provide daily performance updates and weekly strategy calls to keep clients informed and aligned ✅ Campaign Management & Optimization: - Build and manage campaigns using CTC's structure and best practices - Monitor active campaigns, adjust budgets, and implement tests to optimize performance ✅ Quality Assurance & Process Management: - Ensure work quality meets CTC's high standards and maintains a 5% delta to the forecast - Upkeep data integrity and manage CTC's Meta best practices ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple tasks effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (1-3 years) in paid social media, digital advertising, or a related role Required Skills: - Proficiency in data analysis and Google Sheets - Strong communication and presentation skills in English - Excellent problem-solving skills and strategic thinking - Ability to work autonomously and manage multiple tasks effectively - Familiarity with Facebook Ads, Google Ads, and Instagram Ads (with a willingness to learn other platforms) Preferred Skills: - Experience with the Prophet system or similar forecasting tools - Knowledge of e-commerce and retail industries - Familiarity with Statlas or similar data management platforms ASSUMPTION: The ideal candidate will have a strong foundation in data analysis, communication, and strategic planning, with a willingness to learn and adapt in a dynamic environment. 💰 Compensation & Benefits Salary Range: - First month: €1,600 - Second month: €3,200 - Third month (on average): €5,600 per month - Annual Range: €41,600 - €67,200 (1st Year) | €72,000 - €96,000 (2nd Year) *Dependent on the number of clients and the quality of work* Benefits: - Fully remote work with flexible scheduling - Autonomy and clear expectations with regular feedback sessions - Measurable quality benchmarks and recognition for exceptional work - Weekly check-ins for accountability and new opportunities - Access to a weekly performance dashboard for objective and subjective metrics - Pay transparency and a clear roadmap for increasing earnings Working Hours: 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Headquarters: Santa Ana, California, United States Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer services in strategy, data, acquisition, and retention. Specialties: Digital Sales, Digital Marketing, Digital Advertising, and more. Company Website: commonthreadco.com ASSUMPTION: Common Thread Collective is a dynamic, growth-focused agency that values autonomy, continuous learning, and exceptional work. They prioritize fairness, transparency, and career development for their team members. 📊 Role Analysis Career Level: Junior to Mid-Level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: Fully Remote with flexible scheduling Growth Opportunities: - Clear path for progression to Senior Strategist within the first 12 months - Rapid career progression through continuous learning and exceptional performance - Mentorship and feedback throughout the development and promotion process ASSUMPTION: This role offers significant growth potential for the right candidate, with a strong focus on learning, development, and career progression. 🌍 Location & Work Environment Office Type: Fully Remote Office Location(s): Amsterdam, Noord-Holland, Netherlands Geographic Context: - Amsterdam is the capital and most populous city in the Netherlands, with a diverse and multicultural population - Noord-Holland is a province in the Netherlands, known for its coastal regions and historic cities - The Netherlands is a highly connected European country, with excellent international transportation links Work Schedule: Flexible, with clear expectations and regular feedback sessions ASSUMPTION: This role requires strong self-motivation, time management, and the ability to work effectively in a remote, self-managed environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and skills assessment 4. Final interview with the hiring manager Key Assessment Areas: - Data analysis skills and problem-solving abilities - Communication and presentation skills - Strategic thinking and planning - Cultural fit and alignment with CTC's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Showcase your data analysis and communication skills in your application materials 3. Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and strategic thinking ATS Keywords: Paid Social Media, Digital Advertising, Data Analysis, Strategic Planning, Client Communication, Media Buying, Forecasting, E-commerce, Team Collaboration ASSUMPTION: The interview process will focus on assessing your technical skills, strategic thinking, and cultural fit with CTC's values and work environment. 🛠️ Tools & Technologies - Google Sheets - Facebook Ads, Google Ads, Instagram Ads (with a willingness to learn other platforms) - Prophet system or similar forecasting tools (with a willingness to learn) - Statlas or similar data management platforms (with a willingness to learn) ASSUMPTION: The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed for the role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively - Unimpeachable Character: Consistently honest, with a high level of self-awareness, and a commitment to feedback - Competitive Greatness: Performs at their best when it matters most, with a strong determination to get things done and adapt to changing circumstances Work Style: - Autonomy: Embrace autonomy as a core value, with clear expectations, regular feedback sessions, and measurable quality benchmarks - Continuous Improvement: Focus on continuous learning and improvement, with a strong desire to make an impact and contribute to the company's growth Self-Assessment Questions: 1. How do you approach learning new tools and technologies in a dynamic work environment? 2. Can you provide an example of a time when you had to adapt to changing circumstances to achieve a goal? 3. How do you handle feedback and implement changes based on that feedback? ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, growth-focused environment and embrace CTC's core values and work style. ⚠️ Potential Challenges 1. Workload Management: Balancing multiple tasks and responsibilities while maintaining high-quality work and client satisfaction 2. Adapting to Change: Keeping up with new tools, technologies, and industry trends in a fast-paced, dynamic environment 3. Remote Work: Thriving in a self-managed, remote work environment with minimal supervision 4. Client Communication: Managing client expectations and maintaining clear, transparent communication in a remote work setting ASSUMPTION: The ideal candidate will be proactive, adaptable, and capable of managing their time and workload effectively in a remote work environment. 📈 Similar Roles Comparison 1. Paid Social Media Specialist vs. Digital Marketing Specialist: - Both roles require strong data analysis and communication skills, but the Paid Social Media Specialist focuses more on media acquisition and forecasting - The Digital Marketing Specialist role may involve a broader range of marketing channels and strategies 2. Industry-Specific Context: - The e-commerce industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous improvement 3. Career Path Comparison: - Both roles offer significant growth potential, with opportunities for career progression and advancement within the company ASSUMPTION: The ideal candidate will be aware of the unique aspects of this role and the industry, and be prepared to adapt and grow accordingly. 📝 Sample Projects 1. E-commerce Sales Forecasting: - Develop a sales forecasting model for an e-commerce client, using historical data and market trends to predict future performance - Collaborate with the client to refine the model and ensure accurate projections 2. Social Media Campaign Optimization: - Analyze the performance of an existing social media campaign for an e-commerce client - Identify areas for improvement and implement optimizations to enhance campaign performance and ROI 3. Customer Segmentation & Targeting: - Conduct market research to segment the target audience for an e-commerce client - Develop targeted marketing strategies to reach each segment and optimize campaign performance ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the Paid Social Media Specialist role at Common Thread Collective. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team Structure: How does this role fit into the team structure, and who will I be working with on a daily basis? 3. Company Culture: How does CTC support the professional development and growth of its employees? 4. Work-Life Balance: How does CTC ensure a healthy work-life balance for its remote team members? 5. Performance Metrics: What are the key performance indicators (KPIs) for this role, and how will my progress be measured? ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your own professional development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and strategic thinking 4. Follow up with the hiring manager after your interview to express your interest in the role and the company 5. If selected for the position, be prepared to start the onboarding process promptly and commit to the required training period ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.