- Job Title: Paid Social Specialist
- Company: Global Accelerator
- Location: Zagreb, Croatia
- Job Type: Full-time
- Category: Advertising Services
- Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Strategic Media Acquisition: Developing and executing strategic media acquisition plans to drive client success.
- Data-Driven Forecasting: Utilizing data-driven insights to create precise performance forecasts and ensure campaign execution aligns with client goals.
- Client Communication: Building and maintaining strong relationships with clients, providing regular updates, and addressing any concerns or feedback.
- Team Collaboration: Working closely with a cross-functional team, including Google strategists, creative strategists, and email strategists, to deliver optimal results.
- Continuous Learning: Staying up-to-date with industry trends and best practices, and continuously improving skills and knowledge.
ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong communication and collaboration skills to work effectively with both clients and internal teams.
📋 Key Responsibilities
- Strategic Planning: Develop and implement strategic media acquisition plans tailored to each client's unique needs and goals.
- Data Analysis: Analyze campaign performance data to identify trends, optimize strategies, and ensure campaigns meet or exceed forecasted targets.
- Client Communication: Maintain regular communication with clients, providing updates on campaign performance, addressing any concerns, and ensuring client satisfaction.
- Team Collaboration: Work closely with cross-functional teams to ensure campaigns are executed seamlessly and deliver optimal results.
- Continuous Learning: Stay up-to-date with industry trends and best practices, and continuously improve skills and knowledge.
ASSUMPTION: Success in this role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. Candidates with relevant work experience may be considered.
- Experience: 1-3 years of experience in paid social media, digital advertising, or a related field.
- Required Skills:
- Proven expertise in paid social media advertising, with a strong understanding of Facebook, Instagram, and other relevant platforms.
- Strong analytical skills, with proficiency in data analysis tools such as Google Analytics, Excel, or similar tools.
- Excellent communication and presentation skills, with the ability to clearly and persuasively articulate complex ideas to various stakeholders.
- Strong problem-solving skills and the ability to work independently and in a team environment.
- Preferred Skills:
- Experience with Facebook Ads Manager and Google Ads platforms.
- Familiarity with e-commerce platforms and trends.
- Knowledge of the Croatian market and consumer behavior.
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of success in paid social media advertising are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: The salary range for this position is €2,000 in the first month, €4,000 in the second month, and an average of €7,000 per month thereafter. The annual salary range is €64,000-€76,000 in the first year and €100,000-€120,000 in the second year. Salary is dependent on the number of clients and the quality of work.
- Benefits: The company offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. Details of the benefits package are available upon request.
- Working Hours: This role requires a full-time commitment, with standard working hours Monday through Friday. However, the company offers flexibility in scheduling and remote work arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Croatian market. The actual salary may vary depending on the candidate's experience, skills, and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to Joy Sharma, the Director of the CTC Accelerator Program.
- Work Arrangement: This role is fully remote, with the ability to pick your schedule. The company embraces autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.
- Growth Opportunities: This role offers significant growth potential, with a clear path for progression to a Senior Strategist position within the first 12 months. The company is committed to providing mentorship and feedback throughout the development process and supporting career progression.
ASSUMPTION: Success in this role requires a strong commitment to continuous learning, exceptional communication skills, and the ability to thrive in a fast-paced, dynamic environment.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location: Zagreb, Croatia
- Geographic Context: Zagreb is the capital and largest city of Croatia, with a population of approximately 800,000 people. It is known for its rich history, cultural attractions, and vibrant nightlife. The city is also a major economic hub, with a diverse range of industries, including finance, technology, and tourism.
- Work Schedule: The standard workweek is Monday through Friday, with flexible scheduling options available. The company offers a results-driven work environment, with a focus on achieving specific outcomes rather than adhering to a strict 9-to-5 schedule.
ASSUMPTION: Candidates should be comfortable working in a fully remote environment and have a strong sense of self-motivation and time management skills.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves an initial phone or video screening, followed by one or more in-depth interviews with members of the hiring team. The final stage may include a presentation or case study component to assess the candidate's skills and fit for the role.
- Key Assessment Areas: Candidates should expect to be evaluated on their technical skills, industry knowledge, problem-solving abilities, and cultural fit with the company. The interview process may also include assessments of the candidate's communication skills, leadership potential, and adaptability to the role's demands.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Showcase your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application materials.
- Prepare for the interview by researching the company, its industry, and the specific challenges faced by the role. Be ready to provide examples of your problem-solving skills and how you've overcome obstacles in previous roles.
- Practice your communication skills and be ready to articulate your thoughts clearly and concisely during the interview.
ASSUMPTION: Candidates should approach the interview process as an opportunity to learn about the company and its culture, as well as to demonstrate their fit for the role and their potential to contribute to the team's success.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Google Analytics
- Excel or similar data analysis tools
- Project management software (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Candidates should be comfortable using the tools and technologies listed above and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
- Company Values: The company values include a strong commitment to excellence, innovation, and continuous improvement. They prioritize a culture of learning, growth, and collaboration, with a focus on delivering exceptional results for clients.
- Work Style: The company embraces a fast-paced, dynamic work environment, with a strong emphasis on autonomy, initiative, and continuous improvement. They value candidates who are self-motivated, results-driven, and able to thrive in a flexible, remote work setting.
- Self-Assessment Questions:
- How do you align with the company's commitment to excellence and continuous improvement?
- How do you approach challenges and setbacks in a remote work environment?
- How do you balance autonomy and collaboration in a team setting?
ASSUMPTION: Candidates should be prepared to discuss their alignment with the company's values and work style during the interview process and provide specific examples of how they've demonstrated these qualities in previous roles.
⚠️ Potential Challenges
- Language Barrier: While the role requires fluency in English, candidates may face language barriers when communicating with clients or team members from other regions. They should be prepared to adapt their communication style and seek support when needed.
- Time Zone Differences: Working with a global client base may require candidates to adjust their work hours to accommodate different time zones. They should be comfortable with flexible scheduling and managing their time effectively.
- Remote Work Environment: The fully remote nature of the role may present challenges for candidates who prefer a structured office environment or struggle with self-motivation and time management.
- Fast-Paced Work Environment: The dynamic and fast-paced nature of the role may require candidates to adapt quickly to new tools, technologies, and client demands. They should be comfortable working in a high-pressure environment and managing multiple priorities effectively.
ASSUMPTION: Candidates should be prepared to discuss how they've overcome similar challenges in previous roles and how they plan to address these potential obstacles in this position.
📈 Similar Roles Comparison
- Paid Social Media Specialist vs. Social Media Manager: While both roles involve managing paid social media campaigns, the Paid Social Media Specialist role focuses more on strategic planning, data analysis, and client communication. In contrast, the Social Media Manager role may involve more day-to-day campaign management, content creation, and community engagement.
- Paid Social Media Specialist vs. Digital Marketing Specialist: The Paid Social Media Specialist role is more specialized, focusing on paid social media advertising. In contrast, the Digital Marketing Specialist role may encompass a broader range of digital marketing channels, including SEO, content marketing, and email marketing.
- Career Path Comparison: The Paid Social Media Specialist role may offer a more specialized and focused career path, with opportunities for advancement to senior or management roles within the paid social media advertising field. In contrast, the Digital Marketing Specialist role may provide a broader range of career opportunities, with potential paths to management or leadership roles in digital marketing or related fields.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions and choose the one that best aligns with their long-term aspirations.
📝 Sample Projects
- Client Acquisition Campaign: Develop and execute a targeted Facebook and Instagram advertising campaign to acquire new customers for an e-commerce client, with a focus on driving cost-effective customer acquisition and maximizing return on ad spend.
- Brand Awareness Campaign: Create and implement a LinkedIn advertising campaign to increase brand awareness among key decision-makers in a specific industry, with a focus on driving engagement and generating leads for a B2B client.
- Product Launch Campaign: Develop and execute a multi-channel advertising campaign (including Facebook, Instagram, and Google Ads) to launch a new product for an e-commerce client, with a focus on driving sales and generating buzz around the new offering.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they've approached challenges and optimized results in previous roles.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does the company support the professional development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
- How does the company approach A/B testing and optimization in paid social media advertising campaigns?
- Team and Culture Questions:
- How does the team collaborate and communicate in a remote work environment?
- What are the most rewarding aspects of working at the company, according to current employees?
- How does the company support work-life balance for its employees?
- Growth and Career Development Questions:
- What opportunities are there for career growth and advancement within the company?
- How does the company support employees in pursuing new skills and certifications relevant to their roles?
ASSUMPTION: Candidates should approach the interview process as an opportunity to gain a deeper understanding of the role, the company, and its culture, as well as to demonstrate their fit for the position and their potential to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview by researching the company, its industry, and the specific challenges faced by the role. Be ready to provide examples of your problem-solving skills and how you've overcome obstacles in previous roles.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
- If selected for an interview, practice your communication skills and be ready to articulate your thoughts clearly and concisely during the interview.
- After the interview, send a thank-you note to express your appreciation for the opportunity to interview and reiterate your interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
