Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Common Thread Collective 🔹 Location: Sofia, Bulgaria 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media acquisition and data-driven forecasting - Engaging with clients, ensuring clear communication about strategies and performance against forecasts - Collaborating with a team, including a Google strategist, creative strategist, and email strategist - Managing multiple tasks with great attention to detail - Building and maintaining growth forecasts for clients - Ensuring daily alignment with clients on forecasts and strategy - Contributing to ideas and learning across teams and in future company content production ASSUMPTION: This role requires a strong focus on data analysis, communication, and project management skills. The ideal candidate should be comfortable working in a remote, self-managed environment and have experience in media buying and e-commerce. 📋 Key Responsibilities ✅ Training Period: - Be willing to put in the hard work required and be hungry enough to go through the training - Being ready and prepared for this to be the hardest job you have ever worked - The ability to take feedback and implement it fast - Finish the work to the fullest with quality and on time - Perseverance - Remember and learn from the repetitive doing of the exercises ✅ Onboarding: - Align with the team and contribute to the team called Brain Trust for Ideas across clients - Manage, align, and work with the team members of your pod, including Google strategist, Creative Strategist, and Email Strategist - Ability to organize, prioritize, and manage multiple tasks with great attention to detail - Upkeep of data integrity of your clients across Statlas - Be responsible for the execution of the Prophet system for your clients - Building a Growth Forecast for your clients, including building a Growth map using the Prophet System, data analysis required for the Map, and marketing calendar alignment and upkeep with clients - The Daily Execution and Actualisation vs the Forecast, including making tactical deconstructions and actualizing the projections each day to adjust them to meet KPIs - Combine data analysis and feedback from clients to develop strategic plans for the future - When it’s time to pivot, be among the first early adopters - Take a lead in situations that present any obstacle to execution - An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions - Responsible for the implementation of CTC’s Meta best practices and building campaigns using their structure and best practices - Upkeep and management of CTC’s ideologies and processes throughout the account - Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets - Implementing tests in your accounts in an effort to beat your best-performing campaigns ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently. The ideal candidate should be comfortable working in a fast-paced, dynamic environment and have experience with data analysis tools. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience in media buying, data analysis, or a related field (1-3 years) Required Skills: - Proficiency in Google Sheets and data analysis tools - Strong communication and presentation skills - Excellent project management skills - Experience with Facebook Ads Manager and Google Ads - Familiarity with e-commerce and retail industries - Ability to work independently and manage multiple tasks Preferred Skills: - Experience with Prophet or similar forecasting tools - Familiarity with SQL or other database management systems - Knowledge of the Bulgarian market and consumer behavior ASSUMPTION: The ideal candidate should have a strong foundation in data analysis, media buying, and e-commerce. Experience with relevant tools and a passion for learning are essential for success in this role. 💰 Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - First Year Annual Range: $64,000-$76,000 - Second Year Annual Range: $100,000-$120,000 Benefits: - Fully remote work with the ability to pick your schedule - Autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks - Exceptional work recognized and rewarded, with weekly check-ins for accountability - Growth, transparency, and fairness in career development, including a clear path for promotion to Senior Strategist and pay transparency Working Hours: - Full-time (40 hours per week) ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is essential to verify the actual compensation package with the employer. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them or hire them to build it for you, they have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com 📊 Role Analysis Career Level: Junior to Mid-Level Reporting Structure: Directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: Fully Remote, with the ability to pick your schedule Growth Opportunities: - Clear path for promotion to Senior Strategist within the first 12 months - Rapid career progression through continuous learning and skill development - Mentorship and feedback throughout the role and promotion process ASSUMPTION: This role offers significant growth opportunities for the right candidate. The ideal candidate should be eager to learn, grow, and make a meaningful impact in their career. 🌍 Location & Work Environment Office Type: Fully Remote Office Location: Sofia, Bulgaria Geographic Context: - Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people - The city is known for its historical and cultural landmarks, as well as its vibrant nightlife and entertainment scene - Sofia is home to several multinational corporations and has a growing startup ecosystem Work Schedule: - Full-time (40 hours per week), with the ability to pick your schedule - Autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks ASSUMPTION: The ideal candidate should be comfortable working in a remote, self-managed environment and have strong time management skills. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with a member of the HR team 3. Technical assessment or case study presentation 4. Final interview with the hiring manager and team members Key Assessment Areas: - Data analysis skills and problem-solving abilities - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for technical assessments or case study presentations by brushing up on your data analysis skills and reviewing the job description thoroughly - Research the company and its values to ensure a strong cultural fit ATS Keywords: Paid Social Specialist, Media Buying, Data Analysis, E-commerce, Facebook Ads, Google Ads, Growth Marketing, Project Management, Remote Work, Bulgaria ASSUMPTION: The ideal candidate should be proactive, resourceful, and eager to demonstrate their skills and fit for the role throughout the application process. 🛠️ Tools & Technologies - Google Sheets - Data analysis tools (e.g., Excel, SQL) - Facebook Ads Manager - Google Ads - Prophet or similar forecasting tools (optional) - Project management tools (e.g., Asana, Trello) ASSUMPTION: The ideal candidate should be comfortable working with the listed tools and eager to learn and adopt new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations - Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done Work Style: - Autonomy: Comfortable working independently and managing multiple tasks with great attention to detail - Resourcefulness: Able to refine skills without being prompted and take initiative in problem-solving - Feedback Integration: Open to feedback and able to implement it proactively to improve performance Self-Assessment Questions: 1. How do you approach learning new tools and technologies, and can you provide an example of a time when you quickly mastered a new skill? 2. Describe a situation where you had to manage multiple tasks with great attention to detail. How did you ensure nothing slipped through the cracks? 3. Can you give an example of a time when you received feedback and implemented it to improve your performance? ASSUMPTION: The ideal candidate should be able to demonstrate a strong alignment with Common Thread Collective's values and work style preferences. ⚠️ Potential Challenges 1. Workload: The role may require managing multiple tasks and working long hours during peak periods 2. Time Zone Differences: As a remote team, coordinating meetings and deadlines across different time zones may be challenging 3. Constant Learning: The fast-paced nature of the e-commerce industry may require continuous learning and adaptation to new tools and strategies ASSUMPTION: The ideal candidate should be comfortable working in a dynamic, fast-paced environment and have strong time management and organizational skills. 📈 Similar Roles Comparison 1. Paid Social Specialist vs. Media Buyer: - Both roles focus on media acquisition and campaign optimization, but the Paid Social Specialist role emphasizes strategic forecasting and client communication - The Media Buyer role may have more focus on tactical execution and day-to-day campaign management 2. Industry-Specific Context: - The e-commerce industry is highly competitive and dynamic, with constant changes in consumer behavior and market trends - Success in this role requires a strong understanding of e-commerce platforms, consumer behavior, and data analysis 3. Career Path Comparison: - The Paid Social Specialist role offers a clear path for promotion to Senior Strategist within the first 12 months, with opportunities for rapid career progression - The Media Buyer role may have a more gradual career progression, with opportunities for advancement based on experience and performance ASSUMPTION: The ideal candidate should be aware of the differences between similar roles and have a clear understanding of their career goals and how this role fits into their long-term plans. 📝 Sample Projects 1. Growth Forecasting: Develop a growth forecast for a client, including building a growth map using the Prophet System, data analysis required for the map, and marketing calendar alignment and upkeep with clients 2. Campaign Optimization: Analyze campaign performance data to identify trends, optimize targeting, and improve overall campaign efficiency 3. Client Communication: Prepare and deliver a weekly performance update to a client, ensuring alignment on growth map goals and next steps, and providing clear and concise insights into campaign performance ASSUMPTION: The ideal candidate should be able to demonstrate a strong understanding of the project requirements and provide relevant examples of their past work. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Paid Social Specialist role and how they may evolve over time? 2. Team Structure: How is the team structured, and what are the dynamics between the Google strategist, creative strategist, and email strategist roles? 3. Client Communication: How does the company approach client communication, and what are the expectations for maintaining strong client relationships? 4. Growth Opportunities: What opportunities exist for professional development and career growth within the company? 5. Work Environment: How does the company support work-life balance, and what resources are available to help employees manage their time effectively? ASSUMPTION: The ideal candidate should be proactive in gathering information about the role and company to ensure a strong fit and make informed decisions about their application. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for technical assessments or case study presentations by brushing up on your data analysis skills and reviewing the job description thoroughly - Research the company and its values to ensure a strong cultural fit - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications - Be prepared to provide examples of your work and explain how your skills and experiences make you a strong fit for the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.