Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Common Thread Collective 🔹 Location: Manila, Philippines 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media acquisition and data-driven forecasting - Engaging with clients and maintaining transparent communication about strategies - Executing campaigns that drive measurable growth - Collaborating with a team of experts in media acquisition and growth planning - Contributing to the continuous development of new tools and improvements within the system ASSUMPTION: This role requires a strong focus on data analysis, communication, and strategic planning. The ideal candidate will have experience in media buying, forecasting, and client communication. The role involves working with clients directly, so excellent interpersonal skills are essential. 📋 Key Responsibilities ✅ Strategic Media Acquisition: Develop and execute strategic media acquisition plans to drive measurable business results. ✅ Data-Driven Forecasting: Create precise performance forecasts using the Prophet system, ensuring the seamless execution of campaigns that meet KPIs. ✅ Client Communication: Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts. ✅ Team Collaboration: Work closely with the team of Google strategists, creative strategists, and email strategists to optimize productivity and maintain high-performance standards. ✅ System Execution: Ensure the execution of the Prophet system for clients, adhering to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution. ASSUMPTION: The role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple tasks effectively. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience working with data-driven tools. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field Experience: - Proven experience (1-3 years) in media buying, data analysis, or a related role Required Skills: - Proficiency in data analysis tools (e.g., Google Sheets, Excel) - Strong communication and presentation skills - Excellent problem-solving skills - Experience with Facebook Ads Manager and Google Ads - Familiarity with e-commerce platforms and marketing funnels - Ability to work independently and manage multiple projects simultaneously Preferred Skills: - Experience with SQL or other database management systems - Familiarity with programming languages (e.g., Python, R) - Knowledge of A/B testing and conversion rate optimization - Experience with Google Analytics ASSUMPTION: The ideal candidate will have a strong foundation in data analysis, media buying, and client communication. Experience in e-commerce is a plus, as is familiarity with the latest trends in digital marketing. 💰 Compensation & Benefits Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The initial salary for the first three months is as follows: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month Benefits: - Growth, Transparency, and Fairness in Career Development - Progress is Clearly Defined - Fairness and transparency are prioritized - Pay transparency is upheld for all team members - My Commitment to You: You will work harder, learn more than ever before, and “make more than you ever have.” You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so, you will have an incredible opportunity for rapid career progression. Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on data-driven strategies and growth marketing. The company's expertise in digital advertising and e-commerce makes it an attractive choice for candidates looking to gain experience in these areas. 📊 Role Analysis Career Level: Junior to Mid-Level Reporting Structure: Reports directly to the Director of the CTC Accelerator Program, Joy Sharma Work Arrangement: On-site, with the ability to pick your schedule and embrace autonomy as a core value Growth Opportunities: Rapid career progression, with a clear path for promotion to Senior Strategist within the first 12 months ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement. The on-site work arrangement provides an ideal environment for learning and collaboration with a team of experts in media acquisition and growth planning. 🌍 Location & Work Environment Office Type: Fully remote with the ability to pick your schedule Office Location: 3011 S Croddy Way, Santa Ana, California, 92704, US Geographic Context: Santa Ana is located in Orange County, California, and offers a mix of urban and suburban living. The area is known for its mild Mediterranean climate, beaches, and numerous parks. Work Schedule: Flexible, with regular 1:1 feedback sessions and measurable quality benchmarks to support personal growth ASSUMPTION: The flexible work arrangement and remote-friendly office location provide an ideal balance between work and personal life. The company's commitment to personal growth and regular feedback sessions ensures that employees are consistently challenged and engaged with new opportunities. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth interview with the hiring manager 4. Final round interview with the team 5. Background check and offer Key Assessment Areas: - Data analysis skills - Communication and presentation skills - Problem-solving skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your data analysis skills, media buying experience, and client communication abilities. - Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment. - Familiarize yourself with the company's services and industry trends to demonstrate your enthusiasm and understanding of the role. ATS Keywords: Data analysis, media buying, forecasting, client communication, strategic planning, problem-solving, e-commerce knowledge, continuous improvement ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced environment. Demonstrating a strong understanding of data analysis, media buying, and e-commerce trends will be crucial for success in the interview process. 🛠️ Tools & Technologies - Google Sheets - Excel - Facebook Ads Manager - Google Ads - Google Analytics - SQL (preferred) - Programming languages (e.g., Python, R) (preferred) ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates with experience in these areas will have a significant advantage in the application process. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively - Unimpeachable character: Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable - Competitive greatness: Performs at their best when it matters most, with an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources Work Style: - Autonomous: Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth - Collaborative: Work closely with a team of experts in media acquisition and growth planning to optimize productivity and maintain high-performance standards - Results-driven: Focus on delivering high-accuracy performance within a 5% delta across the Prophet system’s Growth Map and Statlas Self-Assessment Questions: 1. Can you describe a time when you had to learn a new skill quickly and effectively? How did you approach this challenge, and what was the outcome? 2. Can you provide an example of a situation where you had to communicate a difficult truth to a client or colleague? How did you handle this, and what was the result? 3. Can you share an instance where you had to overcome significant obstacles to achieve a goal? How did you approach this challenge, and what did you learn from the experience? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with the company's values and work style. They will be able to provide concrete examples of their ability to learn quickly, communicate effectively, and overcome obstacles to achieve their goals. ⚠️ Potential Challenges 1. Steep Learning Curve: The role requires a strong foundation in data analysis, media buying, and client communication. Candidates may face a steep learning curve, especially if they lack experience in these areas. 2. Fast-Paced Environment: The role involves working in a fast-paced, dynamic environment. Candidates must be comfortable with managing multiple tasks and tight deadlines. 3. Client Communication: The role requires maintaining clear and transparent communication with clients about strategies, actions taken, and performance against forecasts. Candidates must be comfortable working with clients directly and have strong interpersonal skills. 4. Work-Life Balance: While the role offers a flexible work arrangement, candidates must be prepared to work independently and manage their time effectively to maintain a healthy work-life balance. ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and thrive in a fast-paced, dynamic environment. They will be comfortable working independently and managing their time effectively to maintain a healthy work-life balance. 📈 Similar Roles Comparison 1. Paid Social Media Manager: This role focuses more on day-to-day campaign management and optimization, while the Paid Social Specialist role emphasizes strategic planning and forecasting. 2. Media Buyer: The Media Buyer role is more focused on tactical execution and optimization of ad campaigns, whereas the Paid Social Specialist role involves a broader range of responsibilities, including strategic planning, forecasting, and client communication. 3. Growth Strategist: The Growth Strategist role is more focused on high-level strategy and long-term planning, while the Paid Social Specialist role involves a mix of strategic planning, tactical execution, and client communication. ASSUMPTION: The Paid Social Specialist role offers a unique blend of strategic planning, tactical execution, and client communication, making it an attractive choice for candidates looking to gain experience in multiple aspects of media acquisition and growth planning. 📝 Sample Projects 1. Campaign Optimization: Develop and execute a campaign optimization strategy to improve the performance of an underperforming ad campaign. 2. Client Acquisition Strategy: Create a data-driven client acquisition strategy to meet specific business goals and KPIs. 3. Forecasting Model: Build a forecasting model using the Prophet system to predict future performance and identify trends. ASSUMPTION: The ideal candidate will be able to demonstrate a strong understanding of data analysis, media buying, and strategic planning. They will be able to provide concrete examples of their ability to optimize campaigns, develop acquisition strategies, and build forecasting models. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Paid Social Specialist role? How do these responsibilities align with my skills and experience? 2. Team Structure: How is the team structured, and how will I collaborate with other team members to ensure the successful execution of campaigns? 3. Client Communication: How does the company approach client communication, and what are the expectations for maintaining clear and transparent communication with clients? 4. Growth Opportunities: What opportunities are there for professional growth and development within this role and the company? 5. Work Environment: How does the company support work-life balance, and what resources are available to help employees manage their time effectively? ASSUMPTION: The ideal candidate will be proactive in asking questions to better understand the role, team dynamics, and company culture. They will be able to demonstrate their ability to work collaboratively and communicate effectively with clients and team members. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your data analysis skills, media buying experience, and client communication abilities. - Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment. - Familiarize yourself with the company's services and industry trends to demonstrate your enthusiasm and understanding of the role. - Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.