- Job Title: Paid Social Specialist
- Company: Global Accelerator
- Location: Ho Chi Minh City, Vietnam
- Job Type: On-site
- Category: Advertising Services
- Date Posted: May 12, 2025
π Job Overview
Key aspects of this role include:
- Scaling client success through strategic media acquisition and data-driven forecasting.
- Engaging with clients, maintaining clear communication about strategies, actions taken, and performance against forecasts.
- Executing campaigns that drive measurable growth.
- Representing CTC's unique approach to media acquisition and its accompanying tools.
- Working in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement.
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and a deep understanding of data analysis and media buying strategies.
π Key Responsibilities
- Strategic Media Acquisition: Develop and execute strategic media acquisition plans to drive measurable business results.
- Data-Driven Forecasting: Craft precise performance forecasts using CTCβs Strategic Forecasting methods and the foundational principles of media acquisition.
- Client Communication: Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts.
- Campaign Execution: Execute campaigns that drive measurable growth, ensuring they meet KPIs and align with CTCβs core values.
- Team Collaboration: Work closely with the team members of your pod, including the Google strategist, Creative Strategist, and Email Strategist, to manage, align, and execute client campaigns.
- Data Analysis: Analyze data to develop strategic plans for the future, combining data analysis and feedback from clients.
- Problem Solving: Take a lead in situations that present obstacles to execution, demonstrating an insatiable curiosity and an inability to leave a problem alone until youβve found one or many different potential solutions.
ASSUMPTION: This role requires strong analytical skills, excellent communication abilities, and the ability to work effectively in a team environment.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Experience: Proven experience in media buying, data analysis, or a related field.
- Required Skills:
- Proficiency in data analysis tools, such as Google Sheets.
- Strong communication skills, both written and verbal.
- Excellent problem-solving skills.
- Ability to work independently and manage multiple tasks.
- Familiarity with media buying platforms, such as Facebook Ads, Google Ads, and Instagram Ads.
- Preferred Skills:
- Experience with e-commerce platforms, such as Shopify or Magento.
- Knowledge of programming languages, such as Python or R.
- Familiarity with data visualization tools, such as Tableau or Power BI.
ASSUMPTION: A strong background in data analysis, media buying, and e-commerce is essential for success in this role. Candidates with experience in related fields, such as marketing or business operations, are also encouraged to apply.
π° Compensation & Benefits
- Salary Range: The salary range for this position is not explicitly stated in the job description. However, based on industry standards for a Paid Social Specialist role, the estimated salary range is $35,000 - $55,000 per year.
- Benefits: Not specified in the job description.
- Working Hours: Full-time, on-site position with standard working hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them β or hire them to build it for you β they have a solution to meet your business where itβs at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
π Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
- Work Arrangement: On-site, full-time position with standard working hours.
- Growth Opportunities: Rapid career progression, with the potential to grow into a Senior Strategist role within the first 12 months. Access to a weekly performance dashboard to track progress and regular 1:1 feedback sessions to support personal growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for progression and regular feedback to support their development.
π Location & Work Environment
- Office Type: On-site office
- Office Location: Ho Chi Minh City, Vietnam
- Geographic Context: Ho Chi Minh City is the largest city in Vietnam, known for its vibrant culture, rich history, and bustling economy. The city offers a mix of traditional Vietnamese architecture and modern skyscrapers, providing a unique blend of old and new.
- Work Schedule: Standard full-time working hours, with the ability to pick your schedule and embrace autonomy as a core value.
ASSUMPTION: Working in Ho Chi Minh City offers a unique blend of cultural experiences and professional opportunities, with a vibrant work environment that caters to both local and international employees.
πΌ Interview & Application Insights
- Typical Process: Not specified in the job description.
- Key Assessment Areas: Data analysis skills, communication skills, problem-solving abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in data analysis, media buying, and e-commerce.
- Prepare for interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- Familiarize yourself with the company's mission, values, and specialties to demonstrate your enthusiasm and understanding of the role.
π οΈ Tools & Technologies
- Google Sheets
- Media buying platforms (Facebook Ads, Google Ads, Instagram Ads)
- E-commerce platforms (Shopify, Magento)
- Data visualization tools (Tableau, Power BI)
- Programming languages (Python, R)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience in these areas are encouraged to apply.
π Cultural Fit Considerations
- Company Values: Not explicitly stated in the job description. However, based on the company's mission and specialties, it is likely that they value data-driven decision-making, strategic thinking, and a strong work ethic.
- Work Style: The company embraces autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring youβre consistently challenged and engaged with new opportunities daily.
Self-Assessment Questions:
1. How do you approach challenges that require structured thinking and logical frameworks to solve complex problems?
2. Can you provide an example of a time when you had to dissect an issue and propose practical, impactful solutions?
3. How do you balance autonomy and accountability in a self-managed environment?
4. How do you ensure the quality and timeliness of your work when managing multiple tasks and deadlines?
ASSUMPTION: Candidates who align with the company's values and work style, and can effectively answer these self-assessment questions, are more likely to be a good fit for this role.
β οΈ Potential Challenges
1. The role requires a strong understanding of data analysis and media buying strategies, which may present a learning curve for candidates without relevant experience.
2. The fast-paced nature of the role may require candidates to adapt quickly to changing circumstances and tight deadlines.
3. Working in a self-managed environment may require candidates to be highly motivated and self-driven to succeed in this role.
π Similar Roles Comparison
1. Paid Social Media Manager: This role focuses more on day-to-day campaign management and less on strategic planning and forecasting compared to the Paid Social Specialist role.
2. Media Buyer: While both roles involve media buying, the Paid Social Specialist role requires a deeper understanding of data analysis and strategic planning to drive measurable business results.
3. Digital Marketing Specialist: This role may involve a broader range of digital marketing channels, while the Paid Social Specialist role focuses specifically on paid social media advertising.
π Sample Projects
1. Developing a strategic media acquisition plan for a new client, including target audience research, channel selection, and budget allocation.
2. Executing a Facebook Ads campaign to drive sales for an e-commerce client, optimizing ad creatives, targeting, and bidding strategies to maximize ROI.
3. Analyzing campaign performance data to identify trends, optimize strategies, and improve overall campaign effectiveness.
π‘ Key Questions to Ask During Interview
1. Can you describe the team structure and how this role fits within the organization?
2. How does the company support the professional development and growth of its employees?
3. What are the key performance indicators (KPIs) for this role, and how will my success be measured?
4. How does the company approach collaboration and communication within the team and with clients?
5. What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the work environment and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](http://commonthreadco.com/careers).
- Tailor your resume and cover letter to highlight your relevant skills and experience in data analysis, media buying, and e-commerce.
- Prepare for interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- Familiarize yourself with the company's mission, values, and specialties to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager, Joy Sharma, after submitting your application to express your interest in the position and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
