Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Global Accelerator 🔹 Location: Yerevan, Armenia 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media acquisition and data-driven forecasting - Engaging with clients and maintaining transparent communication about strategies - Executing campaigns that drive measurable growth - Contributing to the team and company-wide content production - Collaborating with a diverse team in a fast-paced environment ASSUMPTION: This role requires a strong understanding of media acquisition strategies, data analysis, and client communication. The ideal candidate will have experience in a similar role or relevant transferable skills. 📋 Key Responsibilities ✅ Media Acquisition & Forecasting: - Develop precise performance forecasts for client campaigns - Execute campaigns that drive measurable growth and meet KPIs - Monitor and adjust campaigns to ensure optimal performance ✅ Client Communication: - Maintain clear and transparent communication with clients about strategies, actions taken, and performance against forecasts - Provide daily performance updates and weekly strategy calls to keep clients informed and aligned ✅ Team Collaboration & Content Contribution: - Collaborate with the team to optimize productivity and maintain high-performance standards - Contribute valuable ideas to team discussions and company-wide content production ASSUMPTION: The role requires strong communication skills, attention to detail, and the ability to work effectively in a team environment. The ideal candidate will be proactive, resourceful, and committed to continuous improvement. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Proven experience (2+ years) in media acquisition, data analysis, or a related field - Experience with Facebook Ads, Google Ads, and other social media advertising platforms Required Skills: - Proficiency in data analysis tools (e.g., Google Sheets, Excel) - Strong communication and presentation skills - Excellent problem-solving and critical thinking abilities - Experience with e-commerce and retail industries (preferred) - Familiarity with media buying best practices and growth strategies Preferred Skills: - Experience with Prophet system or similar forecasting tools - Knowledge of e-commerce platforms (e.g., Shopify, Magento) - Familiarity with Statlas or similar data management systems ASSUMPTION: The ideal candidate will have a strong foundation in media acquisition, data analysis, and client communication. Relevant experience in e-commerce or retail industries is a plus. 💰 Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - 1st Year Annual Range: $64,000 - $76,000 - 2nd Year Annual Range: $100,000 - $120,000 Benefits: - Growth, transparency, and fairness in career development - Regular performance evaluations and clear paths for progression - Competitive salary structure with monthly reviews - Fully remote work arrangement with flexible scheduling - Exceptional work recognized and rewarded with weekly check-ins Working Hours: - Full-time (40 hours per week) ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels. The benefits package is designed to support employee growth, engagement, and retention. 📌 Applicant Insights 🔍 Company Context Industry: - Advertising Services, focusing on e-commerce growth and digital marketing Company Size: - Medium-sized company (51-200 employees) with a strong focus on growth and innovation Founded: - 2012, with a history of continuous growth and expansion Company Description: - Common Thread Collective is an e-commerce growth agency, helping DTC brands achieve profitable scale through strategic data-driven approaches. They offer a range of services, including strategy, data analysis, acquisition, and retention. Company Specialties: - Digital Sales, Digital Marketing, Digital Advertising, and more Company Website: commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong reputation in the e-commerce growth and digital marketing industries. Their focus on data-driven strategies and continuous improvement makes them an attractive employer for candidates seeking to grow in the digital marketing field. 📊 Role Analysis Career Level: - Junior to Mid-level, with opportunities for growth and advancement Reporting Structure: - Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: - Fully remote with flexible scheduling, embracing autonomy and clear expectations Growth Opportunities: - Rapid career progression through continuous learning and skill development - Opportunities to contribute to new tools and improvements within the system - Mentorship and feedback throughout the development and promotion process ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for progression and ongoing support from the company. 🌍 Location & Work Environment Office Type: - Fully remote, with the ability to pick your schedule Office Location(s): - Yerevan, Armenia (on-site role) Geographic Context: - Yerevan, Armenia, with a vibrant tech industry and growing startup ecosystem Work Schedule: - Full-time (40 hours per week), with flexible scheduling and regular 1:1 feedback sessions ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance work and personal life, with clear expectations and regular check-ins to support personal growth and engagement. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round with hiring manager and team members Key Assessment Areas: - Media acquisition strategies and data analysis skills - Client communication and presentation skills - Problem-solving and critical thinking abilities - Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences 2. Prepare for behavioral and technical interview questions, focusing on media acquisition strategies, data analysis, and client communication 3. Research the company and role to demonstrate your enthusiasm and understanding ATS Keywords: - Media Acquisition, Data Analysis, Client Communication, Problem Solving, Critical Thinking, E-commerce, Digital Marketing, Advertising Services ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with the company. Preparation and research are essential for success. 🛠️ Tools & Technologies - Google Sheets, Excel, or other data analysis tools - Facebook Ads, Google Ads, and other social media advertising platforms - Prophet system or similar forecasting tools (preferred) - Statlas or similar data management systems (preferred) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The required tools and technologies are industry-standard and widely used in media acquisition and data analysis roles. Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and committed to continuous learning - Unimpeachable Character: Honest, self-aware, and committed to feedback integration - Competitive Greatness: Determined, adaptable, and passionate about overcoming challenges Work Style: - Autonomy: Self-managed environment with clear expectations and regular feedback - Resourcefulness: Proactive and independent refinement of skills without constant direction - Collaboration: Effective teamwork and communication in a fast-paced environment Self-Assessment Questions: 1. How do you approach learning new skills and tools in a self-managed environment? 2. How do you handle feedback and implement changes in your work processes? 3. How do you balance autonomy and collaboration in a remote work environment? ASSUMPTION: Common Thread Collective values candidates who are self-driven, resourceful, and committed to continuous improvement. A strong cultural fit is essential for success in this role. ⚠️ Potential Challenges 1. Steep Learning Curve: The role requires a strong understanding of media acquisition strategies, data analysis, and client communication, which may present a significant learning curve for candidates new to the field. 2. Fast-Paced Environment: The agency setting may be fast-paced, with tight deadlines and high expectations for performance and productivity. 3. Remote Work Arrangement: The fully remote work arrangement may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management. 4. Client Communication: The role requires strong client communication skills, with the ability to manage client expectations and maintain clear and transparent communication about strategies, actions taken, and performance against forecasts. ASSUMPTION: These challenges are inherent to the role and industry, and the ideal candidate will be proactive, resourceful, and committed to overcoming obstacles to ensure optimal performance. 📈 Similar Roles Comparison 1. Paid Social Media Specialist vs. Media Buyer: - Both roles focus on media acquisition strategies and data analysis, but the Paid Social Media Specialist role emphasizes social media advertising platforms, while the Media Buyer role may encompass a broader range of advertising channels. - The Paid Social Media Specialist role may require more frequent client communication and campaign optimization. 2. Industry-Specific Context: - The e-commerce growth agency setting focuses on driving measurable results for DTC brands, with a strong emphasis on data-driven strategies and continuous improvement. - The role may require industry-specific knowledge of e-commerce platforms, retail trends, and consumer behavior. 3. Career Path Comparison: - The Paid Social Media Specialist role offers a clear path for progression, with opportunities for growth and advancement within the agency or related industries. - The role may serve as a stepping stone to more senior positions in media acquisition, data analysis, or digital marketing, depending on the candidate's interests and career goals. ASSUMPTION: The Paid Social Media Specialist role is well-suited to candidates with strong media acquisition strategies, data analysis, and client communication skills, seeking to grow within the digital marketing industry. 📝 Sample Projects 1. Campaign Optimization: - Develop and implement A/B tests to improve campaign performance and drive measurable growth - Analyze campaign data to identify trends, optimize targeting, and refine ad creative 2. Forecasting and Budget Allocation: - Build and maintain accurate growth maps using the Prophet system or similar forecasting tools - Allocate budgets across campaigns to maximize return on ad spend (ROAS) and meet KPIs 3. Client Communication and Reporting: - Prepare and deliver daily performance updates, weekly strategy calls, and monthly progress reports - Collaborate with clients to align on growth goals, strategies, and performance expectations ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Paid Social Media Specialist role, focusing on media acquisition strategies, data analysis, and client communication. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe the day-to-day responsibilities and priorities for this role? - How does this role fit into the broader team structure and agency goals? 2. Team Dynamics: - How does the team collaborate and support each other in achieving client success? - What is the team's approach to feedback, growth, and continuous improvement? 3. Company Culture: - How does the company support work-life balance and employee well-being? - What are the most rewarding aspects of working at the company, according to current employees? 4. Growth Opportunities: - What opportunities are there for professional development and career advancement within the agency? - How does the company support employees in pursuing new skills and certifications? 5. Work Environment: - How does the company foster a productive and engaging remote work environment? - What tools and resources are provided to support remote employees' success and well-being? ASSUMPTION: Asking insightful questions demonstrates your interest in the role and commitment to understanding the company culture, team dynamics, and growth opportunities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences, focusing on media acquisition strategies, data analysis, and client communication 3. Prepare for behavioral and technical interview questions, focusing on media acquisition strategies, data analysis, and client communication 4. Research the company and role to demonstrate your enthusiasm and understanding 5. Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.