📌 Core Information
🔹 Job Title: Paid Social Specialist (TikTok - Remote)
🔹 Company: TripleTen
🔹 Location: Colombia (Remote)
🔹 Job Type: Full-time, Contractor
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: Remote (Latin America)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing TikTok Ads campaigns
- Supporting marketing operations and data structuring
- Tracking trends and contributing to ideation sessions
- Assisting with user acquisition tasks and cross-functional collaboration
ASSUMPTION: This role requires a strong understanding of paid social marketing, with a focus on TikTok Ads. Previous experience in this area is crucial for success.
📋 Key Responsibilities
✅ Campaign Management: Set up, monitor, and analyze TikTok Ads campaigns to drive results and optimize performance.
✅ Marketing Operations: Handle data structuring in Google Sheets, input information, and assist in reporting to ensure smooth operations.
✅ Trend Tracking & Ideation: Monitor TikTok and Meta creative trends, research new creatives, and contribute to ideation sessions to stay ahead of the curve.
✅ User Acquisition: Help optimize traffic funnels, retargeting, and audience segmentation to improve overall user acquisition strategies.
✅ Cross-functional Collaboration: Work closely with the international marketing team to improve performance and explore new marketing strategies.
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as you'll be managing campaigns and driving results independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- Proven experience (0-2 years) in paid social marketing, ideally with TikTok Ads or Meta Ads
- Experience working remotely is a plus
Required Skills:
- Proficiency in TikTok Ads and Google Sheets
- Strong analytical mindset and attention to detail
- Proactive and eager to learn, with a self-motivated work ethic
- Fluency in English and Spanish
Preferred Skills:
- Experience with other marketing platforms (e.g., Google Ads, Facebook Ads)
- Familiarity with marketing analytics tools (e.g., Google Analytics)
- Knowledge of the Latin American market
ASSUMPTION: While this role is entry-level to mid-level, candidates should have a solid foundation in paid social marketing and be eager to learn and grow in the role.
💰 Compensation & Benefits
Salary Range: $25,000 - $35,000 USD per year (contractor agreement)
Benefits:
- 100% remote collaboration
- Work with a highly-experienced team handling substantial budgets on TikTok
- Collaboration with a global team on large-scale marketing campaigns
- Hands-on experience with advanced user acquisition campaigns and marketing operations
- Opportunities for upskilling in performance marketing and analytics
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level marketing roles in Latin America, with consideration for the remote nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (6,000+ employees)
Founded: 2013
Company Description:
- TripleTen is a leading online coding bootcamp offering courses in coding and data analysis skills for tech industry jobs
- Focuses on ensuring graduates find employment in tech with a 100% money-back guarantee and 87% employment rate
- Expanding its presence in Latin America
Company Specialties:
- Online coding bootcamps
- Data analysis courses
- Tech industry job placement
Company Website:
tripleten.com
ASSUMPTION: TripleTen is a well-established EdTech company with a strong focus on student success and job placement in the tech industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager, LATAM
Work Arrangement: 100% remote, with a focus on results rather than location
Growth Opportunities:
- Opportunities to upskill in performance marketing and analytics
- Potential for career growth within the marketing team as the company expands in Latin America
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as TripleTen continues to expand its presence in Latin America.
🌍 Location & Work Environment
Office Type: 100% remote
Office Location(s): Not applicable (remote position)
Geographic Context:
- Colombia (remote work required)
- Latin America (collaboration with international team)
Work Schedule: Flexible, with a focus on results and deadlines
ASSUMPTION: This role requires a strong sense of self-motivation and time management, as you'll be working remotely with minimal supervision.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video call interview with the hiring manager
3. Case study or project assessment
4. Final interview with the marketing team
Key Assessment Areas:
- Paid social marketing experience and skills
- Analytical mindset and attention to detail
- Proactivity and self-motivation
- Cultural fit and communication skills
Application Tips:
- Tailor your resume to highlight your paid social marketing experience and skills
- Prepare a case study or project demonstrating your ability to manage and optimize paid social campaigns
- Show enthusiasm for the role and the company's mission in your cover letter
ATS Keywords: Paid Social Marketing, TikTok Ads, Meta Ads, Google Sheets, Analytical Mindset, Attention to Detail, Proactive, Fluency in English, Fluency in Spanish
ASSUMPTION: TripleTen uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
🛠️ Tools & Technologies
- TikTok Ads
- Google Sheets
- Google Analytics (preferred)
- Other marketing analytics tools (e.g., Facebook Ads Manager, Google Ads)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centric
- Data-driven
- Continuous improvement
- Collaboration and teamwork
- Diversity and inclusion
Work Style:
- Results-driven and self-motivated
- Strong attention to detail and analytical mindset
- Proactive and eager to learn
- Excellent communication and teamwork skills
Self-Assessment Questions:
- How do you stay organized and manage your time when working remotely?
- Can you provide an example of a successful paid social marketing campaign you've managed, and what made it successful?
- How do you approach learning new marketing platforms or tools?
ASSUMPTION: Candidates who align with TripleTen's company values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing campaigns across multiple time zones and languages
- Staying up-to-date with the latest trends and best practices in paid social marketing
- Balancing multiple priorities and deadlines in a remote work environment
ASSUMPTION: These challenges can be overcome with strong time management skills, self-motivation, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Paid Social Specialist (Meta) vs. Paid Social Specialist (TikTok): This role focuses on TikTok Ads, while a Paid Social Specialist (Meta) role would focus on Facebook and Instagram Ads. The target audience and campaign strategies may differ, but the core responsibilities and required skills are similar.
- Marketing Coordinator vs. Paid Social Specialist: A Marketing Coordinator role may involve a broader range of marketing tasks, while this role focuses specifically on paid social marketing. However, both roles require strong organizational skills, attention to detail, and a proactive approach to work.
ASSUMPTION: While these roles share some similarities, the focus on TikTok Ads and the specific responsibilities of this role set it apart from other marketing positions.
📝 Sample Projects
- TikTok Ads Campaign: Develop and execute a TikTok Ads campaign targeting a specific audience, with clear objectives and key performance indicators (KPIs). Analyze the campaign's performance and optimize it based on your findings.
- Marketing Operations Audit: Conduct an audit of TripleTen's marketing operations, identifying areas for improvement and making data-driven recommendations to optimize processes and workflows.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, giving candidates a better understanding of what to expect in the day-to-day work.
❓ Key Questions to Ask During Interview
- Role Responsibilities: Can you describe a typical day or week in this role, and how my work will contribute to the overall marketing strategy?
- Team Structure: How does the marketing team collaborate and communicate, especially in a remote work environment?
- Company Culture: What is the company culture like at TripleTen, and how does the marketing team embody those values?
- Growth Opportunities: What opportunities are there for professional growth and development within the marketing team and the company as a whole?
- Work Environment: How does TripleTen support remote workers and ensure a positive work-life balance?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and gives you a better understanding of the company and the team you'll be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume to highlight your paid social marketing experience and skills
- Prepare a case study or project demonstrating your ability to manage and optimize paid social campaigns
- Show enthusiasm for the role and the company's mission in your cover letter
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
