📌 Core Information
🔹 Job Title: Paid Social Sr. Strategist
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: 🎯 Performance Marketing
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📌 Essential Job Details
🚀 Job Overview
The Paid Social Sr. Strategist is responsible for driving the performance, strategy, and growth of Power Digital's largest paid advertising accounts. In this client-facing leadership role, you will spearhead strategic conversations, manage account teams, and contribute to the overall development of the paid advertising department. As a seasoned expert, you will mentor junior talent, implement cutting-edge techniques, and help maintain Power Digital's position as a leading growth marketing firm.
ASSUMPTION: Based on the job description, this is a senior-level position that requires significant experience in paid social advertising, strategic thinking, and team management.
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📋 Key Responsibilities
✅ Own strategy and lead the execution of paid advertising initiatives for 3-5 key accounts or $20k MRR minimum
✅ Spearhead strategic conversations with clients and manage the paid social client relationships
✅ Tactfully direct and hold account teams accountable while maintaining a positive work environment
✅ Lead strategic decision-making and pivots to drive results
✅ Contribute to the development of junior talent through collaboration, mentorship, and setting a strong example
✅ Collaborate with specialists and strategists to optimize performance and strategy on allocated accounts
✅ Push the paid advertising department forward through strategic iteration, new technique exploration, and thought leadership
✅ Contribute to the growth of the paid advertising department and new business development efforts
ASSUMPTION: The responsibilities outlined cover both strategic leadership and hands-on execution, indicating this is a senior-level role that requires a blend of high-level strategy and tactical implementation.
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🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of experience in paid digital advertising, with a preference for paid social advertising background
Skills:
- Proficiency in Facebook Ads Manager and other social media platforms (TikTok, Twitter, Pinterest, etc.)
- Strong attention to detail and time management skills
- Self-starter mentality and ability to thrive in a fast-paced environment
- Proactive, organized, and able to work autonomously
- Understanding of the online advertising industry and social media
- Excellent client communication and public speaking skills
- Experience with data analysis and reporting using Excel/Google Sheets
ASSUMPTION: The role requires a blend of technical proficiency in paid social advertising, strategic thinking, client management skills, and the ability to mentor junior team members.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Robust medical, dental, and vision insurance plans with up to 100% employer contribution
- 401(k) plan with 4% employer contribution matching
- Unlimited paid time off
- Fully flexible work environment (remote, in-office, or hybrid)
- Employee Assistance Program (EAP)
- 12 observed national holidays + 2 mental health recharge days per year
- Ongoing professional development and growth opportunities
- Quarterly awards and recognition for outstanding performance
Industry Comparison: Based on the job responsibilities and required qualifications, the expected salary range for this Paid Social Sr. Strategist role in the United States would likely be in the $80,000 to $120,000 range, with potential for higher compensation depending on the candidate's experience and the company's size and location.
ASSUMPTION: The benefits package seems comprehensive and competitive for a senior-level role at a growth-oriented marketing agency, but the specific salary range is not provided.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that provides a range of services, including SEO, content marketing, paid media, social media, and more. They are a leading player in the highly competitive growth marketing industry.
Company Size: Not specified, but based on the scope of services and the need for a senior strategist, Power Digital is likely a sizable growth-stage agency or consultancy.
Company Stage: Growth-oriented, with a focus on innovation, data-driven strategies, and expanding their client base and service offerings.
ASSUMPTION: Power Digital's position as a tech-enabled, full-service growth marketing firm suggests they are a well-established and reputable player in the industry, likely serving a range of clients from startups to enterprise-level companies.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Paid Social Sr. Strategist will likely report to a department head or senior leadership within the paid advertising/media team.
Team Size/Composition: Responsible for managing a team of paid advertising specialists and strategists, indicating a sizable paid media department.
Growth Opportunities: This senior role provides opportunities for continued career advancement, such as managing larger accounts, expanding the paid advertising service offering, and potentially moving into a more senior leadership position within the organization.
ASSUMPTION: The senior strategist title and scope of responsibilities suggest this is a well-established, mission-critical role within Power Digital's paid advertising team.
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🌍 Location & Work Environment
Office Type: Power Digital supports 100% remote, in-office, or hybrid work arrangements for employees legally eligible to work in the United States.
Geographic Context: As a national agency, Power Digital's work environment and culture likely cater to professionals across different U.S. locations, offering flexibility and accommodating diverse employee preferences.
Work Schedule: Not explicitly stated, but likely follows standard full-time hours with the option for flexible scheduling in a remote/hybrid environment.
Regional Considerations: Applicants should consider the cost of living, local talent pool, and potential commute requirements (if applicable) for their preferred work location within the United States.
ASSUMPTION: Power Digital's emphasis on a flexible, people-first work environment suggests they are an attractive employer for professionals seeking a balance between in-office collaboration and remote independence.
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💼 Interview & Application Insights
Typical Process: The interview process for this senior-level role is likely to involve an initial phone/video screening, followed by in-depth interviews with the hiring manager, department heads, and potentially a panel or final-round interview. Candidates may also be asked to complete a case study or presentation as part of the evaluation.
Key Assessment Areas: Employers will likely focus on evaluating the candidate's paid social advertising expertise, strategic thinking, client management skills, ability to lead and mentor a team, and overall cultural fit with the organization.
Application Tips: Applicants should highlight their proven track record in driving paid social advertising performance, managing client relationships, and developing junior talent. Demonstrating a data-driven, innovative approach and commitment to continuously improving the department's offerings will also be key.
ATS Keywords: Paid social, Facebook Ads, TikTok, Twitter, Pinterest, strategy, client management, team leadership, data analysis, reporting, growth marketing
ASSUMPTION: The interview process and assessment areas are consistent with standard practices for senior-level roles in the marketing and advertising industry.
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🛠️ Tools & Technologies
- Facebook Ads Manager
- Other social media advertising platforms (TikTok, Twitter, Pinterest, etc.)
- Excel/Google Sheets for data analysis and reporting
- Power Digital's proprietary technology platform, "nova"
ASSUMPTION: Proficiency in the listed social media advertising platforms and data analysis tools is essential for this role, while familiarity with Power Digital's internal technology is preferred but may be learned on the job.
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👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, innovation, and a people-first approach, as evidenced by their focus on creating a inclusive work environment, providing opportunities for professional development, and promoting a healthy work-life balance.
Work Style: The role requires a self-starter mentality, strong time management skills, and the ability to thrive in a fast-paced, collaborative environment. Successful candidates will be proactive, detail-oriented, and comfortable working both independently and as part of a team.
Self-Assessment: Applicants should consider their alignment with Power Digital's values, their comfort with a hybrid or remote work setup, and their ability to effectively manage complex client relationships while also mentoring junior team members.
ASSUMPTION: Power Digital's emphasis on culture, growth, and innovation suggests they are seeking candidates who are not only technically skilled but also align with the company's core values and working style.
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⚠️ Potential Challenges
The Paid Social Sr. Strategist role may face the following potential challenges:
- Juggling the strategic leadership of multiple high-value accounts, which requires excellent multitasking and prioritization skills
- Balancing client expectations, team management, and personal contributions to driving campaign performance
- Staying up-to-date with the rapidly evolving social media advertising landscape and continuously improving the department's offerings
ASSUMPTION: These potential challenges are common for senior-level roles in the paid advertising/media industry, where client management, team leadership, and technical expertise must be carefully balanced.
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📈 Similar Roles Comparison
This Paid Social Sr. Strategist role is comparable to other senior-level paid media or social media marketing positions, such as:
- Paid Social Media Manager
- Paid Media Strategist
- Digital Marketing Strategist
- Growth Marketing Manager
The key differentiators for this role are the client-facing leadership responsibilities, the emphasis on mentoring junior talent, and the strategic importance of the position within Power Digital's overall paid advertising department.
ASSUMPTION: Senior-level paid media roles typically involve a blend of strategic thinking, client management, and team leadership, with variations in the specific channel focus (e.g., social media vs. broader paid advertising).
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📝 Sample Projects
As the Paid Social Sr. Strategist at Power Digital, you may be responsible for projects such as:
- Developing and implementing comprehensive paid social advertising strategies to drive growth for 3-5 key accounts
- Conducting in-depth analysis of campaign performance, identifying areas for optimization, and presenting insights to clients
- Collaborating with the creative and content teams to ideate and execute impactful social media ad campaigns
- Mentoring and upskilling junior paid advertising specialists to enhance the overall capabilities of the team
- Exploring and testing new social media advertising platforms and techniques to stay ahead of industry trends
- Contributing to the development of Power Digital's paid advertising service offerings and thought leadership content
ASSUMPTION: These sample projects are based on the stated responsibilities and are intended to provide applicants with a better understanding of the types of activities they may undertake in this role.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of Power Digital's paid social advertising offerings and future growth plans for this service line?
2. How does the Paid Social Sr. Strategist role fit into the broader organizational structure and decision-making process?
3. What are the key metrics and KPIs that you use to measure the success of the paid social advertising campaigns managed by this role?
4. Can you describe the typical client engagement model and the level of collaboration you expect between the Paid Social Sr. Strategist and the client's marketing team?
5. What professional development opportunities and resources are available to help me continue expanding my expertise in paid social advertising and leadership skills?
6. How does Power Digital's company culture and values manifest in the day-to-day work experience of the Paid Social Sr. Strategist?
ASSUMPTION: These questions are designed to help candidates evaluate the role, the company, and their potential fit, based on the information provided in the job description.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To successfully apply for the Paid Social Sr. Strategist role at Power Digital, consider the following steps:
1. Thoroughly review the job description to ensure you meet the required qualifications and understand the core responsibilities.
2. Tailor your resume and cover letter to highlight your relevant paid social advertising expertise, strategic thinking, client management skills, and experience in leading and mentoring teams.
3. Research Power Digital's company background, services, and culture to demonstrate your alignment and interest during the interview process.
4. Prepare thoughtful questions to ask the hiring team that showcase your strategic mindset and investment in the role.
5. Be prepared to discuss your approach to data-driven decision-making, continuous improvement, and innovative problem-solving in the paid social advertising space.
6. If invited to interview, be ready to discuss specific examples of your past achievements in driving campaign performance and client success.
By following these steps, you can present yourself as a strong, well-informed candidate who is poised to make a significant impact as Power Digital's Paid Social Sr. Strategist.
