📌 Core Information
🔹 Job Title: Paid Social Sr. Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
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📌 Essential Job Details
🚀 Job Overview
The Paid Social Sr. Strategist is responsible for driving the performance, strategy, and growth of Power Digital's largest paid advertising accounts. This senior-level role requires expertise in paid social media marketing to lead cross-functional teams, oversee high-impact campaigns, and serve as a strategic resource for the department. The Paid Social Sr. Strategist plays a critical role in developing the agency's paid advertising offerings and retaining key client relationships.
ASSUMPTION: The job description implies this is a senior-level position managing significant client accounts and teams, based on the requirements for 3-5 years of experience, ability to lead strategic decisions, and mentorship responsibilities.
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📋 Key Responsibilities
✅ Own strategy and performance for 3-5 key client accounts or $20k MRR minimum
✅ Lead and manage paid social advertising strategy and initiatives to achieve client success
✅ Spearhead strategic conversations with clients and own the paid social client relationships
✅ Direct and hold account teams accountable while maintaining a positive work environment
✅ Lead strategic decision-making and facilitate pivots as needed
✅ Contribute to the development of junior talent through collaboration, mentorship, and leading by example
✅ Participate in campaign execution, including building, optimizing, and reporting
✅ Push the paid advertising department forward through strategic iteration, exploring new techniques, and thought leadership
✅ Contribute to the growth of the paid advertising department and new business development
ASSUMPTION: The job description outlines the key responsibilities comprehensively. No additional assumptions were made.
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🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of experience in paid digital advertising, with a preference for paid social background
Skills:
- Proficiency in Facebook Ads Manager and other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
- Strong attention to detail and time management skills
- Self-motivated with the ability to work autonomously in a fast-paced environment
- Strong client communication and public speaking skills
- Proficiency in Excel/Google Sheets for reporting and analytics
ASSUMPTION: The job description provides a clear overview of the required qualifications. No additional assumptions were made.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Medical bonus
- 15 paid vacation days (PTO) per year
- Fully flexible work environment (remote, in-office, or hybrid)
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Opportunities for growth and leadership
- Ongoing employee development programs
- Quarterly awards and recognition for outstanding performance
- Involvement in company DEI initiatives
Industry Comparison: Without specific salary details, it's difficult to provide a precise industry comparison. However, based on the senior-level responsibilities and the agency's position as a leading performance marketing firm, the compensation is likely competitive within the Colombian market for similar roles.
ASSUMPTION: The benefits package seems comprehensive, but the specific salary range is not provided.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth agency that provides a range of performance marketing services, including paid social, to leading and emerging companies around the world.
Company Size: Not specified, but the company appears to manage "billions in media" and have a dynamic team of consultative marketers, creatives, analysts, and technologists.
Company Stage: The company describes itself as a "rapidly growing firm", indicating it is likely in a growth or expansion stage.
ASSUMPTION: The company's positioning as a full-service growth marketing agency with proprietary technology suggests it is a well-established and reputable player in the industry.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Paid Social Sr. Strategist will likely report to a Paid Media or Performance Marketing Director, and manage junior paid social specialists and strategists.
Team Size/Composition: Not specified, but the role involves leading and managing account teams.
Growth Opportunities: The job description mentions "unlimited opportunities for growth and leadership within a rapidly growing firm", indicating potential for career advancement.
ASSUMPTION: Based on the senior-level nature of the role and references to managing teams, the Paid Social Sr. Strategist is expected to have significant responsibilities and growth potential within the organization.
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🌍 Location & Work Environment
Office Type: Fully flexible work environment, with options for full-remote, in-office, or hybrid work.
Geographic Context: The role is located in Colombia, which is a growing tech hub in Latin America with a lower cost of living compared to North America or Western Europe.
Work Schedule: Not specified, but likely to be a standard full-time schedule with occasional overtime or flexible hours as needed.
Regional Considerations: Colombia has a rich cultural heritage and vibrant business community. Applicants from outside the region may need to consider factors like language, customs, and cost of living when evaluating this opportunity.
ASSUMPTION: The flexible work environment and location in Colombia suggest a progressive, modern work culture.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by in-depth interviews with the hiring manager, potential team members, and possibly an executive. Candidates may also be asked to complete a paid social strategy assessment or present a case study.
Key Assessment Areas: Employers will likely evaluate the applicant's paid social expertise, strategic thinking, client management skills, ability to lead teams, and cultural fit with the agency.
Application Tips: Applicants should highlight their paid social campaign management experience, data-driven decision-making, and demonstrated ability to drive results for clients. Emphasizing transferable skills like mentorship, strategic planning, and cross-functional collaboration will also be valuable.
ATS Keywords: Paid social, Facebook Ads, TikTok, social media advertising, campaign optimization, digital marketing strategy, client management, team leadership, data analysis
ASSUMPTION: The interview process and assessment areas are based on standard practices for senior-level paid social roles at growth marketing agencies.
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🛠️ Tools & Technologies
- Facebook Ads Manager
- Other social media advertising platforms (TikTok, Twitter, Pinterest, etc.)
- Excel/Google Sheets for reporting and analytics
- Power Digital's proprietary technology platform, "nova"
ASSUMPTION: The job description explicitly mentions the required proficiency in Facebook Ads Manager and other emerging social platforms. The use of Excel/Google Sheets and the company's proprietary technology is also implied.
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👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, people-first culture, innovation, integrity, autonomy, and grit. The agency is committed to being the "most valued and respected private growth marketing firm in the world".
Work Style: The role requires a self-motivated, proactive, and organized individual who can thrive in a fast-paced environment. Effective communication, strategic thinking, and the ability to lead teams are also essential.
Self-Assessment: Applicants should consider whether they are comfortable working in a hybrid or fully remote environment, enjoy a collaborative and results-driven culture, and are excited about the opportunity to drive the growth of the paid advertising department.
ASSUMPTION: The company's emphasis on diversity, culture, and innovation suggests a dynamic, progressive work environment. The role's requirements for autonomy, strategic thinking, and team leadership also align with this.
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⚠️ Potential Challenges
The Paid Social Sr. Strategist role comes with a significant scope of responsibilities, including managing multiple high-value client accounts, leading cross-functional teams, and contributing to the overall growth and development of the paid advertising department. Maintaining a balance between strategic oversight, hands-on campaign execution, and team management may require strong organizational and time management skills. Additionally, the fast-paced, results-driven nature of the agency could present challenges for those unused to such an environment.
ASSUMPTION: The broad responsibilities and fast-paced agency environment may pose challenges for some applicants, but these are common in senior-level paid social roles at growth-oriented marketing firms.
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📈 Similar Roles Comparison
This Paid Social Sr. Strategist role is similar to other senior-level positions in the paid media/performance marketing domain, such as Paid Social Manager, Paid Advertising Director, or Digital Media Strategist. These roles typically involve managing high-impact paid campaigns, leading cross-functional teams, and serving as a strategic partner to clients. However, the Paid Social Sr. Strategist position at Power Digital specifically requires a deep expertise in paid social media advertising and the ability to drive the overall growth and development of the agency's paid advertising offerings.
ASSUMPTION: The comparison to other senior-level paid media roles is based on standard industry knowledge and practice.
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📝 Sample Projects
As the Paid Social Sr. Strategist at Power Digital, some potential projects and tasks may include:
- Developing comprehensive paid social strategies for 3-5 key client accounts, with a focus on driving measurable growth and return on investment
- Leading cross-functional teams to execute and optimize complex paid social campaigns across multiple platforms (Facebook, TikTok, Pinterest, etc.)
- Conducting in-depth performance analysis and reporting to identify opportunities for improvement and inform strategic decision-making
- Mentoring and providing hands-on guidance to junior paid social specialists to develop their skills and expand the department's capabilities
- Collaborating with the broader marketing team to ensure paid social initiatives are well-integrated with other digital channels and support the overall business objectives
- Researching and proposing the implementation of new paid social tools, techniques, and technologies to maintain a competitive edge
- Contributing to the development of thought leadership content and industry best practices for the agency's paid advertising practice
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general sense of the work involved. The actual project scope may vary depending on the specific client and business needs.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current paid social performance and growth objectives for your top 3-5 client accounts?
2. How does the paid social strategy integrate with the broader marketing and business goals of your clients?
3. What are the most significant challenges the paid advertising department is currently facing, and how would this role be expected to help address them?
4. Can you describe the typical career progression and advancement opportunities for senior-level paid social strategists within the organization?
5. How does Power Digital foster a culture of continuous learning and professional development for its employees?
6. What are the most important metrics and KPIs used to evaluate the success of the Paid Social Sr. Strategist role?
ASSUMPTION: These questions are designed to help candidates better understand the specific responsibilities, challenges, and growth potential of the role, as well as the company culture and values. They are based on common areas of interest for senior-level paid social positions.
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📌 Next Steps for Applicants
To effectively pursue this Paid Social Sr. Strategist opportunity, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications and are excited about the scope of responsibilities.
2. Tailor their resume and cover letter to highlight their relevant paid social advertising expertise, strategic thinking, team leadership experience, and alignment with Power Digital's company values.
3. Prepare thoughtful questions to ask during the interview that demonstrate their genuine interest in the role and the agency's growth plans.
4. Research Power Digital's client portfolio, services, and industry reputation to be able to speak knowledgeably about how they can contribute to the firm's continued success.
5. Review the company's careers page and job application process to ensure they submit all required materials through the appropriate channels.
6. Be prepared to discuss salary requirements and benefits during the later stages of the interview process, while also remaining flexible and open to negotiation.
ASSUMPTION: These recommended next steps are based on standard best practices for senior-level job applications in the marketing and advertising industry.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
