📌 Core Information
🔹 Job Title: Paid Social Strategist
🔹 Company: Power Digital
🔹 Location: Remote - Argentina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid social strategies across multiple platforms
- Collaborating with cross-functional teams to optimize performance
- Managing client relationships and communications
- Analyzing data and presenting insights to drive business results
ASSUMPTION: This role requires a strong understanding of the marketing funnel and eCommerce models, as well as the ability to adapt strategies based on changing landscapes.
📋 Key Responsibilities
✅ Paid Social Strategy & Execution: Develop and execute paid social strategies from A-Z, including build, production, and optimization across multiple channels such as TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn.
✅ Client Communication: Proactively communicate with internal teams and clients regarding performance, strategy, recommendations, deliverables, and action items via email, calls, and Slack.
✅ Performance Reporting & Analysis: Create and present performance reports, leveraging data to tell a story and articulate results to clients and stakeholders with clear next steps.
✅ Team Collaboration & Growth: Contribute to a constructive work environment, actively participate in the growth and development of junior talent, and utilize AI technologies to enhance business processes.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively present performance reports and facilitate strategic conversations with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of digital marketing experience, with a focus on direct response marketing in E-Commerce. Agency experience is a plus.
Required Skills:
- Proficient in Meta Ads and TikTok Ads for direct response campaigns
- Excellent data analytics skills and advanced Excel features
- Strong understanding of Google Analytics and Shopify
- Excellent client-facing and communication skills
- Proficient in English (spoken and written) at an advanced level
Preferred Skills:
- Experience with additional paid social platforms (LinkedIn Ads, Pinterest Ads, etc.)
- Familiarity with AI technologies and Power Digital's Nova ecosystem
ASSUMPTION: Proficiency in English is crucial for this role, as it is required for both internal and client communications.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a Paid Social Strategist role with 1-2 years of experience in Argentina.
📌 Applicant Insights
🔍 Company Context
Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various marketing services, including SEO, Paid Media, Social Media Marketing, and more.
Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2012, with a history of driving growth and innovation in the marketing industry.
Company Description:
- Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
- Their approach focuses on igniting revenue growth and brand recognition for leading and emerging brands around the world.
- They take the guesswork out of marketing, making the most of clients' investments to drive growth and handle planning to execution.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- eCommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: powerdigitalmarketing.com
ASSUMPTION: Power Digital's focus on data-driven marketing strategies and proprietary technology, nova, sets them apart in the industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, ideal for candidates looking to gain experience in paid social strategy and execution.
Reporting Structure: The Paid Social Strategist will report directly to the Paid Social Manager or similar role within the organization.
Work Arrangement: This role offers remote work options, with flexible hours and a full-time work arrangement (40 hours per week).
Growth Opportunities:
- Advancement to Senior Paid Social Strategist or similar role with increased responsibilities and team management
- Expansion into other marketing channels or specializations within the company
- Professional development opportunities through training and workshops
ASSUMPTION: Power Digital's mid-sized company structure provides ample opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote - Argentina
Office Location(s): Argentina
Geographic Context:
- Argentina is known for its vibrant culture, diverse landscapes, and growing tech industry.
- The time zone for Argentina is UTC-3 (Argentina Standard Time), which may require some adjustment for candidates in other time zones.
- Argentina offers a cost of living that is generally lower than in many other developed countries, providing an attractive opportunity for candidates seeking to maximize their earnings.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance and the opportunity to work from anywhere in Argentina.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Power Digital careers page
- Phone or video screen with the HR team to discuss qualifications and fit for the role
- Technical assessment or case study to evaluate paid social strategy and execution skills
- Final interview with the Paid Social Manager or similar role within the organization
Key Assessment Areas:
- Paid social strategy and execution skills
- Data analysis and reporting capabilities
- Client communication and relationship-building skills
- Cultural fit and alignment with Power Digital's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the paid social landscape and trends in your application materials
- Prepare for the technical assessment or case study by brushing up on your paid social strategy and execution skills
ATS Keywords: Paid Social Strategy, Performance Marketing, TikTok Ads, Meta Ads, E-Commerce, Lead Generation, Client Communication, Data Analytics, Excel, Google Analytics, Shopify, AI Technologies, Nova Ecosystem
ASSUMPTION: Power Digital's application process is designed to evaluate candidates' technical skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Shopify
- Excel (advanced features)
- AI technologies (specific tools may vary)
- Power Digital's Nova ecosystem
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for paid social strategy and execution.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: Power Digital emphasizes data-driven decision-making and continuous optimization
- Collaborative: They foster a collaborative work environment, encouraging team members to work together to achieve common goals
- Innovative: The company values creativity and innovation in marketing strategies and solutions
Work Style:
- Remote-friendly: Power Digital offers remote work options and supports a flexible work-life balance
- Fast-paced: The company operates in a dynamic and fast-paced environment, requiring adaptability and quick decision-making
- Results-oriented: They prioritize results and performance, focusing on driving growth and brand recognition for clients
Self-Assessment Questions:
- Do you have a strong understanding of the marketing funnel and eCommerce models, and can you adapt strategies based on changing landscapes?
- Are you comfortable working remotely and managing your time effectively in a fast-paced environment?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Power Digital's company culture values data-driven decision-making, collaboration, and innovation, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Managing multiple client accounts and paid social strategies simultaneously may require strong organizational skills and time management
- Keeping up with the latest trends and best practices in the paid social landscape may demand continuous learning and adaptation
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with colleagues
- Argentina's time zone may require some adjustment for candidates in other regions, potentially impacting communication and collaboration with international teams
ASSUMPTION: The Paid Social Strategist role at Power Digital presents unique challenges that require strong organizational skills, adaptability, and effective time management.
📈 Similar Roles Comparison
- Compared to other Paid Social Strategist roles, this position offers a unique focus on TikTok and Meta Ads, with additional opportunities to expand into other platforms
- Power Digital's mid-sized company structure provides more opportunities for career growth and advancement compared to smaller agencies, while still offering a more personal and collaborative work environment than larger enterprises
- This role's focus on E-Commerce and lead generation strategies sets it apart from other paid social positions with a broader focus on brand awareness or other marketing objectives
ASSUMPTION: The Paid Social Strategist role at Power Digital offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a TikTok ad campaign to drive sales for an E-Commerce client, focusing on creative content and targeting strategies to maximize ROI
- Optimizing a Meta Ads campaign for a lead generation client, utilizing advanced targeting techniques and A/B testing to improve conversion rates and reduce cost per acquisition
- Collaborating with the creative team to develop engaging ad content and ensuring consistent branding across multiple paid social platforms for a B2B client
ASSUMPTION: The Paid Social Strategist role at Power Digital involves a wide range of projects, requiring strong adaptability and creativity to drive results for clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload for a Paid Social Strategist at Power Digital, and how it is managed and prioritized?
- How does Power Digital support the growth and development of junior talent within the Paid Social team?
- What is the company's approach to work-life balance, and how is it maintained for remote employees?
- How does Power Digital measure and track the success of its paid social strategies, and what tools are used for this purpose?
- What opportunities are there for career growth and advancement within the Paid Social team, and how are these paths supported by the organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Power Digital careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical assessment or case study by brushing up on your paid social strategy and execution skills
- Follow up with the Power Digital HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
