📌 Core Information
🔹 Job Title: Paid Social Strategist
🔹 Company: Power Digital
🔹 Location: Remote - Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid social strategies to drive business growth
- Managing paid social accounts end-to-end, from build to optimization
- Collaborating with cross-functional teams to ensure best-in-class performance
- Communicating effectively with clients and internal teams
- Utilizing data-driven insights to inform strategy and improve performance
ASSUMPTION: This role requires a strong understanding of paid social platforms, particularly TikTok and Meta, and the ability to adapt to new platforms as needed.
📋 Key Responsibilities
✅ Full ownership and execution of performance marketing via paid social platforms
✅ Lead execution of optimizations concerning performance improvements relative to goals
✅ Effectively own strategic communication internally and externally for clients and client teams
✅ Excellent marketing and business strategy acumen
✅ Ownership of performance reporting and strategy communication
✅ Operating as an effective member of the team for both department and account teams
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of digital marketing experience, with a focus on direct response marketing in E-Commerce
Required Skills:
- Proficient in Meta Ads and TikTok Ads for direct response campaigns
- Excellent data analytics skills
- Strong client communication skills
- Proficient in Google Analytics and Shopify
- Excellent Excel skills with clear understanding of advanced features
Preferred Skills:
- Experience with additional paid social platforms (e.g., Pinterest, Snapchat, Reddit, LinkedIn)
- Familiarity with AI technologies and Power Digital's Nova ecosystem
ASSUMPTION: Candidates with experience in agency settings may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time, 40 hours per week (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2012, with a history of steady growth and expansion in the marketing industry.
Company Description:
- Power Digital is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies worldwide.
- The company offers a range of services, including SEO, content marketing, paid media, social media marketing, programmatic and CTV, public relations, influencer marketing, email and SMS marketing, conversion rate optimization, retail marketing, and creative services.
- Power Digital's proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- eCommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: http://www.powerdigitalmarketing.com
ASSUMPTION: Power Digital's focus on technology and data-driven insights sets it apart in the marketing industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing field.
Reporting Structure: The Paid Social Strategist will report directly to the Paid Social Manager and collaborate with various teams, including creative, organic, and influencer/partnerships teams.
Work Arrangement: This role offers remote work options, with flexible hours and a focus on results-driven performance.
Growth Opportunities:
- Advancement to Senior Paid Social Strategist or Team Lead roles
- Expansion into other marketing channels or specializations
- Career progression into management or leadership positions within the company
ASSUMPTION: Power Digital's commitment to employee growth and development provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with offices in San Diego, CA; New York, NY; and Arlington, VA
Office Location(s): 2251 San Diego Ave, a250, San Diego, CA 92110, US; 407 Broome St, 6th floor, New York, NY 10013, US; 1201 Wilson Blvd, Ste 28-111, Arlington, VA 22209, US
Geographic Context:
- The remote work option allows for flexibility and work-life balance
- Power Digital's offices are located in major metropolitan areas, offering access to diverse cultural and professional experiences
- The company's global client base provides opportunities to work on international projects
Work Schedule: Full-time, with flexible hours and a focus on results-driven performance
ASSUMPTION: Power Digital's remote work options and flexible hours cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Paid social strategy and execution skills
- Data analysis and interpretation abilities
- Client communication and presentation skills
- Cultural fit and alignment with Power Digital's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in Meta Ads and TikTok Ads through specific examples or case studies
- Showcase your understanding of the marketing funnel and eCommerce model in your application materials
ATS Keywords: Paid Social Strategy, Performance Marketing, TikTok Ads, Meta Ads, E-Commerce, Lead Generation, Data Analytics, Client Communication, Google Analytics, Excel, AI Technologies, Marketing Funnel, Team Management, Strategic Communication, Performance Optimization
ASSUMPTION: Power Digital's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Shopify
- Excel
- Power Digital's proprietary technology, nova
ASSUMPTION: Power Digital's use of AI technologies and proprietary tools sets its marketing strategies apart in the industry.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and transparency in all our interactions
- Autonomy: We empower our team members to take ownership of their roles and make decisions
- Grit: We embrace challenges and persist in the face of obstacles to achieve our goals
Work Style:
- Collaborative: We work together to achieve our goals and support each other's growth
- Data-driven: We make informed decisions based on data and analytics
- Adaptable: We embrace change and continuously improve our processes and strategies
Self-Assessment Questions:
- Do I align with Power Digital's core values of integrity, autonomy, and grit?
- Am I comfortable working in a remote or hybrid work environment?
- Do I thrive in a collaborative, data-driven, and adaptable work culture?
ASSUMPTION: Power Digital's company culture emphasizes personal growth, collaboration, and a strong work ethic.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Keeping up with the rapidly evolving paid social landscape
- Balancing client expectations and internal team dynamics
- Adapting to Power Digital's proprietary technology and tools
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Paid Social Strategist vs. Social Media Manager: The Paid Social Strategist role focuses specifically on paid social advertising, while the Social Media Manager role encompasses both paid and organic social media strategies.
- Industry-specific context: Power Digital's focus on data-driven insights and AI technologies sets it apart from other marketing agencies.
- Career path comparison: The Paid Social Strategist role offers opportunities for growth into senior roles, management positions, or other marketing specializations within the company.
ASSUMPTION: Power Digital's unique approach to marketing provides distinct advantages and career growth opportunities for its employees.
📝 Sample Projects
- Developing and executing a TikTok ad campaign to drive brand awareness and user engagement for a retail client
- Optimizing a Meta Ads campaign to improve return on ad spend (ROAS) for an eCommerce client
- Collaborating with the creative team to develop ad assets and with the organic team to ensure consistent branding across paid and organic social media channels
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for the Paid Social Strategist role.
❓ Key Questions to Ask During Interview
- How does Power Digital support the growth and development of its employees?
- What is the typical team structure for the Paid Social team, and how does it collaborate with other departments?
- How does Power Digital approach client communication and expectations management?
- What opportunities are there for career growth and advancement within the company?
- How does Power Digital foster a positive and inclusive work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding Power Digital's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or case study demonstrating your proficiency in Meta Ads and TikTok Ads
- Follow up with the Power Digital HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
