Paid Social Strategist

📌 Core Information

🔹 Job Title: Paid Social Strategist

🔹 Company: Power Digital

🔹 Location: Remote - Costa Rica

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social strategies for direct response marketing efforts
• Managing paid social accounts from A-Z, including builds, optimizations, and performance reporting
• Collaborating with cross-functional teams, including creative, organic, and influencer/partnerships teams
• Leading strategic communication internally and externally for clients and client teams
• Employing AI technologies to enhance and optimize business processes

ASSUMPTION: This role requires a strong understanding of the marketing funnel, eCommerce model, and lead gen strategies. Proficiency in spoken and written English at an advanced level is required.

📋 Key Responsibilities

✅ Full ownership and execution of performance marketing via paid social platforms, including TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn

✅ Lead execution of optimizations concerning performance improvements relative to goals

✅ Effectively own strategic communication internally and externally for clients and client teams

✅ Excellent marketing and business strategy acumen, with a complete understanding of the marketing funnel and how to execute via paid social

✅ Ownership of performance reporting and strategy communication, with excellent presentation creation capabilities

✅ Operating as an effective member of the team for both department and account teams, contributing to a constructive and effective work environment

ASSUMPTION: This role requires strong communication, presentation, and data analysis skills. Experience with Google Analytics and Shopify is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of digital marketing experience, with a focus on direct response marketing in E-Commerce

Required Skills:

• Proficient in Meta Ads and TikTok ads for direct response campaigns
• Excellent data analytics skills
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent client-facing and communication skills
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results

Preferred Skills:

• Experience with additional paid social platforms (e.g., LinkedIn Ads, Pinterest Ads)
• Experience with Google Analytics and Shopify
• Fluency in Spanish (for better communication with local teams and clients)

ASSUMPTION: While not explicitly stated, a strong understanding of the eCommerce model and basic lead gen strategies is expected for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Paid Social Strategist with 1-2 years of experience in Costa Rica)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various marketing services, including SEO, content marketing, paid media, social media marketing, and more.

Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: 2012, with over a decade of experience in the growth marketing industry

Company Description:

• Power Digital is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies worldwide.
• Their proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.
• Managing billions in media, their dynamic team challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• eCommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: powerdigitalmarketing.com

ASSUMPTION: Power Digital's focus on technology and data-driven marketing sets it apart in the industry, providing unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is an entry to mid-level position, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Paid Social Strategist will report directly to the Paid Social Manager or similar role, with potential cross-functional collaboration with other teams, such as creative, organic, and influencer/partnerships.

Work Arrangement: This role is remote-friendly, with flexible hours and the ability to work from anywhere in Costa Rica.

Growth Opportunities:

• Advancement to Senior Paid Social Strategist or similar role with increased responsibilities and team management
• Expansion into other marketing channels or specializations within the company
• Potential relocation to one of Power Digital's offices in the United States for those interested in international career growth

ASSUMPTION: Given the company's size and growth trajectory, there are ample opportunities for career advancement and development within Power Digital.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space

Office Location(s): Costa Rica (remote)

Geographic Context:

• Costa Rica offers a tropical climate, with beautiful landscapes and a high quality of life
• The cost of living in Costa Rica is generally lower than in the United States, providing a lower cost of living for employees
• Costa Rica is known for its biodiversity and eco-tourism, offering numerous outdoor activities and cultural experiences

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: Working remotely in Costa Rica offers a unique blend of work-life balance, cultural immersion, and cost savings for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members
• Background check and onboarding

Key Assessment Areas:

• Paid social strategy development and execution
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Power Digital's core values

Application Tips:

• Highlight relevant experience with paid social platforms, particularly TikTok and Meta
• Demonstrate strong data analysis skills and provide examples of successful campaigns
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Paid Social Strategy, Performance Marketing, TikTok Ads, Meta Ads, E-Commerce, Lead Generation, Data Analytics, Excel, Client Communication, AI Technologies, Reporting, Marketing Funnel, Team Management, Strategic Communication

ASSUMPTION: Power Digital's application process is designed to assess both technical skills and cultural fit, with a focus on strategic problem-solving and communication.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Shopify (or similar eCommerce platforms)
• Microsoft Excel
• Power Digital's proprietary technology, nova

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a strong emphasis on data analysis and strategic execution.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency
• Grit and perseverance

Work Style:

• Fast-paced and dynamic, with a focus on results and growth
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Data-driven and analytical, with a focus on continuous learning and improvement
• Adaptable and flexible, with a willingness to pivot strategies based on performance data and market trends

Self-Assessment Questions:

• Do you have a strong understanding of the marketing funnel and how to execute via paid social?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on results and growth?
• Do you have excellent communication and presentation skills, with the ability to articulate complex data insights to clients and stakeholders?
• Are you comfortable working with AI technologies to enhance and optimize business processes?

ASSUMPTION: Power Digital's culture values data-driven decision making, continuous learning, and collaboration, with a strong emphasis on results and growth.

⚠️ Potential Challenges

• Managing multiple paid social accounts and campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and best practices in the fast-paced paid social landscape, with a focus on TikTok and Meta
• Working with clients in different time zones and accommodating their unique needs and preferences
• Balancing the need for data-driven decision making with the ability to adapt and pivot strategies based on performance data and market trends

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a data-driven mindset to succeed.

📈 Similar Roles Comparison

• Unlike other paid social roles, this position has a heavier emphasis on TikTok and Meta, with a focus on direct response marketing efforts
• Power Digital's proprietary technology, nova, sets it apart from other growth marketing firms, providing unique opportunities for data-driven decision making and strategic planning
• Career progression in this role may differ from other marketing channels, with a focus on growth and development within the paid social department

ASSUMPTION: This role offers unique opportunities for growth and development within the paid social landscape, with a focus on data-driven decision making and strategic execution.

📝 Sample Projects

• Developing and executing a paid social strategy for an eCommerce client, focusing on driving revenue growth and brand recognition through TikTok and Meta
• Optimizing a client's paid social campaigns to improve performance and reduce cost per acquisition, with a focus on data-driven decision making and A/B testing
• Collaborating with the creative team to develop engaging ad content that resonates with target audiences and drives conversions

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the Paid Social Strategist role at Power Digital.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload for a Paid Social Strategist at Power Digital, and how it is managed and prioritized?
• How does Power Digital support the professional development and growth of its employees, particularly in the Paid Social department?
• Can you provide an example of a successful paid social campaign that Power Digital has executed, and what made it successful?
• How does Power Digital approach collaboration and communication with clients, particularly in remote work environments?
• What are the most important qualities and skills that Power Digital looks for in a successful Paid Social Strategist?

ASSUMPTION: These interview questions are designed to assess the company's culture, work environment, and opportunities for growth and development within the Paid Social Strategist role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Power Digital's careers page
• Tailor your resume and cover letter to highlight your relevant experience with paid social platforms, data analysis, and strategic execution
• Prepare for the interview by researching Power Digital's company culture, values, and mission
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.