Paid Social Strategist

📌 Core Information

🔹 Job Title: Paid Social Strategist

🔹 Company: Milked Media

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of paid social advertising campaigns
• Data-driven decision making and optimization of campaigns
• Client communication and collaboration with internal teams
• Staying updated on industry trends and best practices

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on data-driven decision making and client communication.

📋 Key Responsibilities

✅ Strategically plan and execute paid social advertising campaigns, clearly communicating objectives to clients and internal teams

✅ Analyze historical creative performance and use data to conceptualize new ad creatives

✅ Collaborate with designers to bring creative visions to life and ensure on-brand execution

✅ Manage client budgets and conduct quarterly budget analyses to meet revenue targets

✅ Combine data analysis and client feedback to develop strategic plans and tactical recommendations for targeting, messaging, and campaign optimization

✅ Continuously optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for clients

✅ Conduct multivariate tests to determine the best performing creative and target audiences for campaigns

✅ Monitor account performance and adapt strategies based on statistical outcomes

✅ Work closely with Email Marketing and Paid Search teams to plan omnichannel creative campaigns

✅ Stay on top of industry trends in e-commerce and the fashion, jewelry, and beauty space

✅ Provide high-quality, insightful reports for all clients on a monthly basis

✅ Lead monthly client meetings and clearly communicate results and strategies moving forward

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail, as well as strong communication skills to effectively manage multiple projects and client relationships.

🎯 Required Qualifications

Education: Bachelor's Degree (Marketing, Business Development, or related fields)

Experience: 2+ years of paid Meta advertising experience and 1+ years experience creating and executing ideas at an agency focused on e-commerce brands

Required Skills:

• Expert knowledge of Meta and Pinterest Ads Manager, Google Analytics, and Shopify
• Ability to manage multiple clients with budgets over $5K
• Ability to translate marketing objectives into clear creative strategies
• Understanding of digital marketing principles, specifically paid social best practices
• Strong communication skills (verbal and written) with the ability to confidently present concepts to clients and internal teams
• Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
• Solid understanding of marketing research and consumer psychology
• Ability to self-manage, juggle multiple projects, and execute based on priority
• Positive attitude and ability to operate in a rapidly changing environment with ambiguity
• Ability to effectively resolve problems and/or roadblocks independently and escalate when necessary
• Ability to maintain composure and continue to execute under pressure or periods of high stress
• Willingness to dive in and find answers to complex problems where solutions may not yet be documented

Preferred Skills:

• Experience working with high-end brands and clients in the fashion, beauty, and jewelry industries
• Opportunities to learn and grow outside of core responsibilities
• Opportunities to grow within the company

ASSUMPTION: Candidates with experience in the fashion, beauty, and jewelry industries may have an advantage in this role, as well as those with a proven track record of driving growth for direct-to-consumer brands.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year

Benefits:

• Competitive starting salary
• 100% remote work
• Flexible hours and work environment
• Generous paid vacation, time off, and holidays
• Health insurance coverage
• 401k program with 4% company match
• Team building and social events
• Opportunities to learn and grow outside of core responsibilities
• Opportunities to grow within the company

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for a Paid Social Strategist role with 2-5 years of experience and is subject to change based on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in paid social, search, email marketing, and content creation for fashion, jewelry, beauty, and home e-commerce brands

Company Size: 11-50 employees, providing a mid-sized agency environment with opportunities for growth and collaboration

Founded: 2017, with a focus on driving over $150 million in sales for over 55 e-commerce brands since its inception

Company Description:

• Milked Media is a female-led creative agency that specializes in paid social + search, email marketing, and content creation for fashion, jewelry, beauty, and home e-commerce brands
• The company has worked with over 55 e-commerce brands, helping them drive over $150 million in sales since 2018
• Milked Media is currently looking for a Paid Social Strategist with experience working in Meta and Pinterest Ads for e-commerce brands

Company Specialties:

• Marketing
• Fashion
• Creative
• Beauty
• Online Marketing
• Customer Acquisition
• Email Marketing
• Email & Online Campaigns
• Content Creation
• Content Curation
• Instagram
• Facebook Ads
• Ecommerce
• Lifestyle Brands
• Paid Social
• Pinterest Ads
• Google Ads
• Google Search
• Digital Advertising
• Meta Advertising
• Meta
• Instagram Ads
• Customer Retention
• Homeware
• Jewelry
• E-commerce Brands
• E-Comm Ads
• Paid Social Strategy
• Email Flows
• On-Brand Creative
• Creative Strategy

Company Website: http://milkedmedia.com/

ASSUMPTION: Milked Media's focus on e-commerce brands in the fashion, beauty, and jewelry industries provides a unique opportunity for candidates with experience in these sectors to apply their expertise and grow within the company.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the company's leadership team and works closely with internal teams, including Email Marketing and Paid Search

Work Arrangement: 100% remote, with flexible hours and a flexible work environment to best fit the applicant's productivity

Growth Opportunities:

• Opportunities to learn and grow outside of core responsibilities
• Opportunities to grow within the company

ASSUMPTION: The remote work arrangement and flexible hours provide candidates with a high degree of autonomy and work-life balance, while the growth opportunities allow for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): Not applicable, as this is a fully remote position

Geographic Context:

• Irvine, California, United States
• Timezone: America/Los_Angeles
• Latitude: 33.6772
• Longitude: -117.7738

Work Schedule: 40 hours per week, with flexible scheduling to accommodate the applicant's productivity

ASSUMPTION: The fully remote work arrangement allows candidates to work from anywhere in the United States, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the leadership team
• Final interview with the company's founder
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of paid social advertising and e-commerce marketing
• Candidates' ability to analyze data and develop strategic recommendations
• Candidates' communication skills and ability to work collaboratively with internal teams and clients
• Candidates' cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your experience with paid social advertising, e-commerce marketing, and relevant industry-specific experience
• Prepare examples of your past work that demonstrate your ability to analyze data, develop strategic recommendations, and drive growth for direct-to-consumer brands
• Research Milked Media's clients and industry focus to show your understanding of the company's mission and values during the interview process

ATS Keywords: Paid Social Advertising, Meta Ads, Pinterest Ads, Google Analytics, Shopify, Data Analysis, Creative Problem Solving, Client Communication, Budget Management, Campaign Optimization, Digital Marketing Principles, Consumer Psychology, Project Management, Analytical Skills, Team Collaboration, Trend Awareness

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role, while also showcasing their understanding of Milked Media's industry focus and company culture.

🛠️ Tools & Technologies

• Meta Ads Manager
• Pinterest Ads Manager
• Google Analytics
• Shopify
• Motion
• Google Ads
• Google Search
• Email marketing platforms (e.g., Klaviyo, Mailchimp)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and growth
• Client-centric focus
• Innovation and creativity

Work Style:

• Remote work with flexible hours
• High degree of autonomy and independence
• Fast-paced and dynamic work environment
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you have experience working with high-end brands and clients in the fashion, beauty, and jewelry industries?
• Are you comfortable working in a remote, autonomous environment with a high degree of flexibility and independence?
• Do you have a proven track record of driving growth for direct-to-consumer brands through data-driven decision making and strategic recommendations?

ASSUMPTION: Candidates should assess their fit with Milked Media's company values and work style, as well as their qualifications for the role, to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Managing multiple clients with varying budgets and priorities
• Keeping up with industry trends and best practices in paid social advertising and e-commerce marketing
• Working collaboratively with internal teams and clients to develop and execute on strategic recommendations
• Adapting to a remote work environment with a high degree of autonomy and independence

ASSUMPTION: Candidates should be prepared to manage multiple projects and priorities, adapt to a remote work environment, and continuously learn and grow in their role to overcome these potential challenges.

📈 Similar Roles Comparison

• Paid Social Strategist vs. Paid Social Manager: The Paid Social Strategist role focuses more on strategic planning and campaign optimization, while the Paid Social Manager role may involve more day-to-day account management and team leadership
• E-commerce Marketing vs. General Digital Marketing: The Paid Social Strategist role specializes in paid social advertising for e-commerce brands, while a general digital marketing role may encompass a broader range of marketing channels and industries
• Agency vs. In-house: The Paid Social Strategist role at Milked Media is an agency-based position, which may offer more variety in client work and opportunities for growth, while an in-house role may provide more stability and long-term career prospects

ASSUMPTION: Candidates should consider the unique aspects of the Paid Social Strategist role at Milked Media and how it compares to similar roles in the industry to determine the best fit for their career goals and qualifications.

📝 Sample Projects

• Developing a strategic plan for a fashion e-commerce brand's Black Friday campaign, including budget allocation, creative briefs, and targeting strategies
• Analyzing the performance of a jewelry e-commerce brand's Pinterest Ads campaign and optimizing creative and targeting tactics to improve ROI
• Collaborating with the Email Marketing team to create an omnichannel campaign for a beauty e-commerce brand, including email flows, paid social ads, and search ads

ASSUMPTION: Candidates should be prepared to provide examples of their past work that demonstrate their ability to develop strategic plans, analyze data, and optimize campaigns for e-commerce brands in the fashion, beauty, and jewelry industries.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Paid Social Strategist role at Milked Media?
• How does Milked Media support the growth and development of its employees?
• What are the most challenging aspects of working with e-commerce brands in the fashion, beauty, and jewelry industries?
• How does Milked Media collaborate with its clients to develop and execute on strategic recommendations?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the company culture, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with paid social advertising, e-commerce marketing, and relevant industry-specific experience
• Prepare examples of your past work that demonstrate your ability to analyze data, develop strategic recommendations, and drive growth for direct-to-consumer brands
• Research Milked Media's clients and industry focus to show your understanding of the company's mission and values during the interview process
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.