Paid Social Strategist
Power Digital📌 Core Information
🔹 Job Title: Paid Social Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 📱 Social Media Marketing
📌 Essential Job Details
🚀 Job Overview
Power Digital is seeking a creative and energetic Paid Social Strategist to develop and execute performance marketing strategies across multiple social media platforms, with emphasis on TikTok and Meta. In this role, you'll own the complete strategy and implementation of paid social campaigns that drive business goals for clients, collaborate with cross-functional teams, optimize performance, and communicate results effectively to stakeholders. You'll need advanced English proficiency and strong experience in direct response marketing, particularly for eCommerce clients.
ASSUMPTION: Based on the mention of "team management" in the description, this role likely involves some leadership responsibilities, though the direct reports structure isn't explicitly stated.📋 Key Responsibilities
- ✅ Own and execute performance marketing campaigns across paid social platforms (TikTok, Meta, Pinterest, Snapchat, Reddit, LinkedIn)
- ✅ Lead optimization efforts to improve performance relative to client goals
- ✅ Manage strategic communication with internal teams and clients regarding performance, strategy, and recommendations
- ✅ Apply marketing funnel knowledge and business acumen to paid social strategies
- ✅ Create and present performance reports, leveraging data to tell compelling stories
- ✅ Develop forward-thinking plans to drive business results
- ✅ Contribute to team environment aligned with company values
- ✅ Support growth and development of junior talent when applicable
- ✅ Leverage AI technologies to enhance business processes
- ✅ Utilize Power Digital's Nova ecosystem for departmental needs
🎯 Required Qualifications
Education: Not specified
Experience:
- 1-2 years of digital marketing experience (agency experience preferred)
- 1+ years of experience with Direct Response marketing, specifically in E-Commerce
- 1+ years experience with Meta Ads and TikTok ads for direct response campaigns
- 1+ years experience leading paid social strategy
- 1+ years experience with Google Analytics, Shopify
- 1 year of client-facing communication experience
Skills:
- Advanced proficiency in spoken and written English
- Excellent Excel skills with understanding of advanced features
- Strong data analytics capabilities
- Ability to navigate roadblocks and adapt strategies
- Excellent presentation creation and delivery
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific amounts not specified)
Benefits:
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Fully flexible work environment: remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Employee development programs (Hedgehog and Vital 5s)
- Quarterly awards with prize money
- Opportunities to participate in company DEI initiatives
Industry Comparison: Not specified
ASSUMPTION: The benefits package appears comprehensive for Colombia-based positions. The combination of base salary plus commission is typical for performance marketing roles, suggesting potential for earnings growth based on results.📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They serve leading and emerging companies globally with a full suite of digital marketing services.
Company Size: Not explicitly stated, but described as managing "billions in media"
Company Stage: Established and growing firm with a proprietary technology platform (Nova)
ASSUMPTION: Based on the company's description of managing billions in media and offering numerous specialized services, this appears to be a mid-to-large sized agency with substantial market presence rather than an early-stage startup.📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not explicitly stated
Team Size/Composition: Not explicitly stated, but mentions collaboration with creative, organic, and influencer/partnerships teams
Growth Opportunities: "Unlimited opportunities for growth & leadership within a rapidly growing firm" mentioned in benefits section
ASSUMPTION: The role appears to be mid-level based on the 1-2 years experience requirement combined with expectations for strategic autonomy and client-facing responsibilities. The KPI of managing up to 6 owned clients suggests this is an individual contributor role with significant responsibility.🌍 Location & Work Environment
Office Type: "Fully flex work environment: full-remote, in-office, or hybrid"
Geographic Context: Position is based in Colombia with benefits tailored to Colombian employment practices
Work Schedule: Not explicitly stated
Regional Considerations: Position includes Colombian legal benefits (Prima, Cesantias) and observes 17 Colombian national holidays
ASSUMPTION: While the position is based in Colombia, the advanced English proficiency requirement and global client base suggest this role supports international clients. The flexible work arrangement implies the company has systems in place to support remote collaboration.💼 Interview & Application Insights
Typical Process: Standard agency interview process likely includes portfolio/case study review and assessment of paid social expertise
Key Assessment Areas: Direct response marketing knowledge, paid social platform expertise (especially TikTok and Meta), data analysis abilities, client communication skills, and strategic thinking
Application Tips: Highlight quantifiable performance metrics from previous campaigns, demonstrate platform-specific expertise, and showcase both strategic and tactical capabilities
ATS Keywords: Paid Social, TikTok Ads, Meta Ads, Direct Response, eCommerce, Performance Marketing, Data Analytics, Client Communication, Campaign Optimization
ASSUMPTION: Interview insights are based on standard practices for similar roles in digital marketing agencies, though specific interview steps for Power Digital are not provided in the listing.🛠️ Tools & Technologies
- Paid Social Platforms: Meta Ads, TikTok Ads, Pinterest, Snapchat, Reddit, LinkedIn
- Analytics: Google Analytics
- eCommerce: Shopify
- Data Analysis: Excel (advanced features)
- Proprietary Technology: Power Digital's Nova ecosystem
- AI technologies (specific platforms not mentioned)
👔 Cultural Fit Considerations
Company Values: Power Digital describes itself as "people-first" with core values that include integrity, autonomy, and grit. They value diversity in backgrounds and experiences.
Work Style: The listing suggests a results-driven, growth-obsessed culture that values innovation, strategic thinking, and proactive communication. The emphasis on autonomy suggests self-direction is valued.
Self-Assessment Questions:
- Are you comfortable with a "relentless pursuit of growth" environment?
- Do you thrive when given autonomy and responsibility for client outcomes?
- Can you balance strategic thinking with tactical execution?
- Are you comfortable with data-driven decision making?
⚠️ Potential Challenges
The role encompasses both strategic planning and tactical execution across multiple platforms, which may create a broad scope of responsibility. Managing 6 clients simultaneously while meeting performance expectations requires strong organizational skills and ability to prioritize effectively. The need to communicate with both internal teams and external clients demands excellent context-switching abilities.
ASSUMPTION: The KPI of "$26k MRR or 6 owned clients" with a "Below 10% client churn rate" suggests performance expectations are clearly defined and potentially challenging to maintain consistently.📈 Similar Roles Comparison
This Paid Social Strategist role differs from similar positions at other agencies by its emphasis on both TikTok and Meta platforms, suggesting specialized expertise in emerging and established channels. The position includes both hands-on campaign management and client-facing strategic responsibilities, whereas some agencies might separate these functions into distinct roles. The requirement to operate within Power Digital's proprietary Nova ecosystem adds a unique technological component not found in standard agency positions.
ASSUMPTION: This comparison is based on standard industry patterns for mid-level paid social positions at digital marketing agencies.📝 Sample Projects
- Developing and implementing a full-funnel paid social strategy for an eCommerce client across TikTok and Meta platforms
- Creating and optimizing audience targeting strategies to improve ROAS for direct response campaigns
- Producing comprehensive performance reports that connect campaign metrics to business outcomes
- Collaborating with creative teams to develop and test ad variations that drive improved conversion rates
- Implementing cross-platform attribution strategies to accurately measure campaign impact
❓ Key Questions to Ask During Interview
- How does Power Digital's Nova ecosystem enhance paid social strategy development and execution?
- What does success look like for this role in the first 3-6 months?
- How does the team collaborate across channels (paid social, creative, organic, etc.) to create integrated strategies?
- Can you share examples of how AI technologies are currently being utilized in your paid social workflows?
- What are typical client challenges the paid social team helps solve, and how do you measure success?
- How does the company support professional development and growth for the paid social team?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Optimize your resume by incorporating key terms like "Paid Social," "TikTok Ads," "Meta Ads," "Direct Response," "eCommerce," and "Performance Marketing" to increase visibility in ATS systems
- Prepare a portfolio of paid social campaign examples highlighting your experience with direct response tactics and measurable results
- Research Power Digital's clients and work to understand their approach and industry focus
- Highlight your experience with the specific platforms mentioned (especially TikTok and Meta)
- Prepare to discuss your experience with data analysis and performance optimization
- Verify your application is submitted through the official careers page at https://powerdigitalmarketing.com/company/careers/
Remember that Power Digital emphasizes they never charge application fees, so be wary of any requests for payment during the application process.