Paid Social Team Lead

📌 Core Information

🔹 Job Title: Paid Social Team Lead

🔹 Company: Entravision

🔹 Location: McAllen, Texas

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid social media campaigns for local clients
• Guiding and coaching a small team to achieve client marketing goals
• Collaborating with cross-functional teams to deliver comprehensive marketing solutions
• Staying updated with the latest policies and innovations in paid social media tactics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage campaigns and teams.

📋 Key Responsibilities

✅ Manage and optimize paid social media campaigns for local clients, including:

• Campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
• Identifying, researching, and determining the best course of action to execute clients' marketing goals through paid social media opportunities
• Reporting on clients' paid social media campaigns and optimizing them efficiently
• Guiding creative based on performance and results if required
• Monitoring and proactively optimizing on-going campaigns for various clients
• Assigning work to traffickers and coaching them to become better paid social campaign managers
• Keeping up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
• Ensuring all deliverables meet service level agreements

ASSUMPION: This role involves a high level of responsibility and requires strong organizational skills to manage multiple campaigns and teams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 3-4 years of relevant, diverse media experience with a strong knowledge of online media, including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying, and media integration.

Required Skills:

• Proven experience creating and implementing offline media, social media, and real-time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns, including Facebook, Instagram, TikTok, and LinkedIn
• Strong attention to detail and comprehensive follow-through
• Above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Proven experience working efficiently, dependably, and with an entrepreneurial spirit
• Team player who helps contribute wherever needed
• Ability to thrive in fast-paced, dynamic environments
• Experience with Leadbridge
• Strong communication skills in English - Professional level

Preferred Skills:

• Facebook Blueprint Media Buying Professional Certification
• Experience with additional advertising platforms (e.g., Google Ads, Microsoft Advertising)
• Fluency in Spanish

ASSUMPTION: Candidates should have a solid foundation in paid social media management, with a proven track record of driving results for clients.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for similar roles in McAllen, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the McAllen, Texas area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers in 41 countries. They specialize in digital advertising services, targeting Latino audiences and beyond, with a diversified portfolio of television and radio stations and digital advertising services.

Company Size: Entravision has 1,001-5,000 employees, offering a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Entravision was founded in 1996 and is headquartered in Burbank, California, with additional offices in McAllen, Texas, and other locations worldwide.

Company Description:

• Entravision is a media and advertising technology company that maintains a diversified portfolio of television and radio stations and digital advertising services targeting Latino audiences and beyond.
• Their advertising technology business consists of Smadex, a programmatic ad purchasing platform, and Adwake, a mobile growth solutions business.
• Entravision is proud to create unique 360 marketing solutions for over 2,500 clients.

Company Specialties:

• Digital Marketing
• Media
• Mobile Marketing
• Programmatic
• Mobile Advertising
• Data Services
• Content Marketing
• Local Marketing
• Marketing Automation
• Growth
• User Acquisition
• Audio Programmatic
• App Performance
• CTV
• Socialcommerce
• DSP
• US
• Latam
• and Europe

Company Website: entravision.com

ASSUMPTION: Entravision's diverse portfolio and global presence offer unique opportunities for candidates to gain experience in various aspects of the advertising industry.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers an opportunity for experienced professionals to lead a team and drive results for clients, with potential for career growth within the organization.

Reporting Structure: The Paid Social Team Lead will report directly to the Digital Agency Service Business Manager and oversee a small team of traffickers.

Work Arrangement: On-site - This role is based in McAllen, Texas, with the possibility of remote work for qualified candidates.

Growth Opportunities:

• Potential to advance to a management or director-level position within the digital agency service business
• Chance to gain experience in various aspects of the advertising industry, including digital marketing, media, and programmatic advertising
• Opportunity to work with a diverse client base and collaborate with cross-functional teams

ASSUMPTION: This role provides a strong foundation for career growth within the advertising industry, with opportunities to develop leadership and management skills.

🌍 Location & Work Environment

Office Type: Entravision's McAllen office is a modern, professional workspace with a collaborative and inclusive work environment.

Office Location(s): 1 Estrella Way, Burbank, California 91504, US (Headquarters); additional offices in McAllen, Texas, and other locations worldwide

Geographic Context:

• McAllen, Texas, is located in the southern tip of Texas, near the Mexican border
• The city has a subtropical climate with mild winters and hot summers
• McAllen is known for its affordable cost of living, diverse culture, and proximity to the Gulf of Mexico

Work Schedule: Full-time (40 hours per week), with flexible hours available for qualified candidates

ASSUMPTION: McAllen, Texas, offers a unique blend of cultural diversity, affordability, and proximity to natural attractions, making it an attractive location for professionals and their families.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Digital Agency Service Business Manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Paid social media campaign management experience
• Team leadership and coaching skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit with Entravision's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your paid social media campaign management experience and results
• Demonstrate your ability to lead and coach a team to achieve client marketing goals
• Showcase your analytical and problem-solving skills through relevant examples
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Paid Social Media, Campaign Management, Budget Management, Analytic Tracking, Reporting, Optimization, Team Leadership, Attention to Detail, Data Interpretation, Social Media Advertising, Communication Skills, Entrepreneurial Spirit, Fast-Paced Environment, Math Skills, Coaching

ASSUMPTION: Entravision uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Meta Business Manager
• TikTok Business Manager
• Leadbridge
• Smadex (Entravision's programmatic ad purchasing platform)
• Adwake (Entravision's mobile growth solutions business)
• Google Analytics
• Microsoft Excel
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns and collaborate with teams.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Diversity
• Accountability

Work Style:

• Entrepreneurial and proactive
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and detail-oriented

Self-Assessment Questions:

• How do you align with Entravision's core values, particularly 'Integrity' and 'Excellence'?
• How comfortable are you working in a fast-paced, dynamic environment and adapting to change?
• How do you ensure attention to detail and maintain a high level of accuracy in your work?

ASSUMPTION: Candidates should assess their fit with Entravision's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple campaigns and teams simultaneously may be challenging, requiring strong organizational skills and time management
• Keeping up with the latest policies and innovations in paid social media tactics and feature releases may be demanding, requiring continuous learning and adaptation
• The fast-paced, dynamic work environment may be stressful for candidates who prefer a more stable and predictable work setting
• The remote work arrangement may present challenges for candidates who prefer an on-site work environment or struggle with remote work distractions

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in this work environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Paid Social Media Specialist position, but with added team leadership and coaching responsibilities
• Unlike other roles, this position requires a strong focus on driving results for clients through strategic executions and analysis, rather than simply executing campaigns
• Career path comparison: This role can lead to management or director-level positions within the digital agency service business, with potential for further growth within Entravision

ASSUMPTION: Candidates should compare this role to similar positions in the industry to understand the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing and executing a comprehensive paid social media strategy for a local client, including campaign launches, budget management, and optimization
• Analyzing and reporting on the performance of multiple paid social media campaigns for various clients, and optimizing them efficiently
• Coaching and mentoring a team of traffickers to become better paid social campaign managers and identify clients' goals and work to achieve them

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the paid social media team?
• How does the Digital Agency Service Business support the growth and development of its team members?
• What are the most challenging aspects of managing paid social media campaigns for local clients, and how does the team overcome these challenges?
• How does Entravision foster a culture of innovation and collaboration within its teams?
• What opportunities are there for professional growth and development within the digital agency service business and Entravision as a whole?

ASSUMPTION: Asking these questions can help candidates better understand the role, team dynamics, and growth opportunities within Entravision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your paid social media campaign management experience and results
• Demonstrate your ability to lead and coach a team to achieve client marketing goals
• Showcase your analytical and problem-solving skills through relevant examples
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.