📌 Core Information
🔹 Job Title: Partner Growth Marketer - 12-month Contract
🔹 Company: Workleap
🔹 Location: Canada - Remote
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving revenue through partner-led growth strategies
- Collaborating with cross-functional teams to align goals and remove blockers
- Developing and executing co-marketing initiatives with managed partners
- Reactivating and engaging transactional partners to increase sales velocity
- Launching and evolving the ShareGate Partner Program
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a solid understanding of partner ecosystems and indirect sales models.
📋 Key Responsibilities
✅ Craft and launch integrated channel marketing strategies to accelerate pipeline, boost conversion, and drive partner-led deals
✅ Use performance data to fine-tune campaigns and increase partner contribution to revenue
✅ Own the collaboration between Channel and Marketing teams to align goals, remove blockers, and move faster
✅ Match the right resources and campaigns to partner needs and opportunities
✅ Build impactful co-branded initiatives with managed partners to deepen strategic relationships
✅ Launch targeted campaigns to activate and engage lower-volume or inactive partners
✅ Increase the number of actively selling partners and accelerate their velocity
✅ Support the development and rollout of ShareGate’s Partner Program
✅ Own the partner portal experience, keeping it fresh, useful, and easy to navigate, and driving adoption with the right tools, content, and engagement strategies
✅ Define KPIs and track revenue, pipeline, and marketing impact from channel efforts to double down on what’s working
✅ Optimize spend for maximum ROI across campaigns and partner initiatives
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in channel or partner marketing, ideally in SaaS or IT
Required Skills:
- Proven track record of building marketing programs that drive measurable revenue
- Excellent communication skills with cross-functional collaboration chops
- Strategic thinker with a love for digging into data
- Proficiency with tools like marketing automation platforms, CRM/PRM systems, Nearbound tools, and analytics suites
- Creative problem-solver who loves testing, iterating, and improving
Preferred Skills:
- Experience with Microsoft 365 or similar enterprise software
- Fluency in French (Canada)
ASSUMPTION: Candidates should have a strong understanding of partner ecosystems and indirect sales models, as well as experience in driving measurable revenue growth through marketing programs.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Estimated based on industry standards for a 12-month contract)
Benefits:
- Health insurance (medical, dental, and vision)
- Retirement savings plan with company matching
- Flexible work arrangements
- Professional development opportunities
- Employee referral program
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a 12-month contract role in Canada. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2006
Company Description:
- Workleap builds practical employee experience software that makes work simpler
- Products include Workleap, a simple employee experience platform, and ShareGate, a single, trusted out-of-the-box solution for fast and secure migration, adoption, and Copilot readiness across Microsoft 365
- With over 20,000 happy customers in more than 100 countries, Workleap products are a must-have for businesses looking to create a more engaging and successful workplace
Company Specialties:
- Microsoft Teams Migration
- Microsoft Teams management
- Microsoft Teams security
- SharePoint & Microsoft 365 Migration
- SharePoint & Microsoft 365 Reporting
- SharePoint and Microsoft 365 Content management
- SharePoint & Microsoft 365 Security
- SharePoint & Microsoft 365 Monitoring
- and SharePoint & Microsoft 365 Administration
Company Website: workleap.com
ASSUMPTION: Workleap is a growing company with a strong focus on employee experience and a commitment to helping businesses create more engaging and successful workplaces.
📊 Role Analysis
Career Level: Mid-level to Senior-level
Reporting Structure: Reports to the Director of Growth Marketing, collaborates with the Director of Partnerships and Channel Account Managers
Work Arrangement: Remote solely, with flexible scheduling
Growth Opportunities:
- Potential to shape the channel marketing function and grow with the company
- Opportunities to work on high-impact projects and initiatives
- possibility to expand the role's scope based on performance and company growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the channel marketing function and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-only
Office Location(s): Canada - Remote
Geographic Context:
- Canada has a strong tech industry, with a growing number of startups and established companies
- The remote work arrangement allows for flexibility and work-life balance
- The time zone (Eastern Standard Time) may require some overlap with other team members' working hours
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work environment offers flexibility and work-life balance, but may require some overlap with other team members' working hours due to the time zone.
💼 Interview & Application Insights
Typical Process:
- Phone screen to assess cultural fit and basic qualifications
- Virtual interview using Microsoft Teams to discuss the role, responsibilities, and expectations
- Work sample or case study to evaluate problem-solving skills and strategic thinking
- Job offer contingent upon successful completion of the work sample and background check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Understanding of partner ecosystems and indirect sales models
- Proven track record of driving measurable revenue growth through marketing programs
Application Tips:
- Highlight relevant experience in channel or partner marketing, with a focus on driving measurable revenue growth
- Demonstrate strong communication skills and a strategic mindset in your resume and cover letter
- Prepare for interview questions that assess your understanding of partner ecosystems, indirect sales models, and marketing program development
- Showcase your ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
ATS Keywords: Partner Marketing, Channel Marketing, Revenue Growth, Data Analysis, Cross-Functional Collaboration, Marketing Automation, CRM Systems, Creative Problem Solving, Strategic Thinking, Campaign Management, Co-Marketing, Partner Engagement, Program Development, Performance Measurement, Budget Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM/PRM systems (e.g., Salesforce, HubSpot CRM)
- Nearbound tools (e.g., DiscoverOrg, Clearbit)
- Analytics suites (e.g., Google Analytics, Mixpanel)
- Microsoft 365 suite (e.g., SharePoint, Teams, Excel)
ASSUMPTION: Proficiency with marketing automation platforms, CRM/PRM systems, Nearbound tools, and analytics suites is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity and continuous learning
- Boldness and experimentation
- Collaboration and teamwork
- Customer-centricity
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity?
- Are you an effective communicator and collaborator, able to work successfully with cross-functional teams?
- Do you have a strong understanding of partner ecosystems and indirect sales models, and are you skilled at driving measurable revenue growth through marketing programs?
ASSUMPTION: Workleap values curiosity, boldness, collaboration, and customer-centricity. Candidates should be comfortable working in a fast-paced, dynamic environment and be skilled at cross-functional collaboration and driving measurable revenue growth through marketing programs.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams in a remote work environment
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing strategic thinking with tactical execution
ASSUMPTION: This role may present challenges related to managing multiple projects and priorities, collaborating effectively in a remote work environment, and balancing strategic thinking with tactical execution.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue through partner-led growth strategies and its emphasis on cross-functional collaboration
- Compared to other channel marketing roles, this position offers significant growth potential and the opportunity to shape the channel marketing function
- Career paths may include progression to a senior-level role within channel marketing or transitioning to a leadership position within the broader marketing organization
ASSUMPTION: This role is unique in its focus on driving revenue through partner-led growth strategies and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a strategic partner to drive pipeline and revenue growth
- Launching a targeted campaign to re-engage transactional partners and increase their sales velocity
- Supporting the development and rollout of the ShareGate Partner Program, including defining program structure, benefits, and partner onboarding processes
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role, requiring strong problem-solving skills, cross-functional collaboration, and a focus on driving measurable revenue growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy, and how will my work impact the company's overall success?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the company support the growth and development of its employees, particularly in this role?
- What are the key challenges facing the channel marketing function, and how can this role address them?
- How does the company measure the success of its channel marketing initiatives, and how can I contribute to improving these metrics?
ASSUMPTION: Asking these questions demonstrates a strategic mindset and a commitment to driving success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in channel or partner marketing, with a focus on driving measurable revenue growth
- Prepare for interview questions that assess your understanding of partner ecosystems, indirect sales models, and marketing program development
- Showcase your ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
