Partner Marketing Lead

📌 Core Information

🔹 Job Title: Partner Marketing Lead

🔹 Company: Solana Foundation

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for institutional ecosystem launches
• Creating co-marketing playbooks and campaign briefs tailored to partner needs
• Crafting clear, compelling positioning and messaging for Solana
• Enabling partners with collateral, ecosystem stats, media support, and project intros
• Collaborating cross-functionally with BD, legal, comms, and technical teams

ASSUMPTION: This role requires a strong understanding of the fintech industry, regulatory compliance, and a detail-oriented mindset with a bias toward action and iteration.

📋 Key Responsibilities

✅ Own the go-to-market strategy for institutional ecosystem launches, including RWA platforms and fintech applications

✅ Develop co-marketing playbooks and campaign briefs tailored to partner needs while staying within regulatory boundaries

✅ Craft clear, compelling positioning and messaging that showcases Solana’s technical performance and ecosystem maturity

✅ Enable partners with collateral, ecosystem stats, media support, and intros to complementary projects

✅ Collaborate cross-functionally with BD, legal, comms, and technical teams to align on strategy and execution

✅ Measure the impact of each launch and refine GTM approaches based on data and results

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a fintech, payments, or financial services company

Required Skills:

• Proven experience in developing and executing go-to-market strategies
• Strong understanding of regulated markets and regulatory compliance
• Excellent project management skills
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience in the crypto industry
• Familiarity with blockchain technology and decentralized networks
• Experience working with cross-functional teams in a fast-paced environment

ASSUMPTION: A background in fintech or financial services is highly preferred, as is experience working with regulated markets.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a marketing lead role with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Flexible work arrangements
• Opportunities for professional development and growth

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing lead role with 5-10 years of experience. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: The Solana Foundation operates in the blockchain and decentralized networks industry, with a focus on the Solana network, a high-performance proof-of-stake blockchain.

Company Size: The Solana Foundation has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: The Solana Foundation was established in Zug, Switzerland, to support the adoption, decentralization, and security of the Solana network.

Company Description:

• The Solana Foundation is a non-profit organization dedicated to the growth and security of the Solana network
• The Foundation aims to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely
• The Solana network is designed to deliver a fast and friendly user experience without sacrificing security

Company Specialties:

• Blockchain technology
• Decentralized networks
• Proof of stake networks
• Software development
• Distributed ledger technology

Company Website: solana.com

ASSUMPTION: The Solana Foundation is a growing organization with a strong focus on innovation and decentralization, providing opportunities for professionals seeking to make an impact in the blockchain industry.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential for management responsibilities as the team grows.

Reporting Structure: The Partner Marketing Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including business development, legal, communications, and technical teams.

Work Arrangement: This role offers a remote work arrangement, with the flexibility to work from anywhere.

Growth Opportunities:

• As the Solana ecosystem continues to grow, there will be opportunities for the Partner Marketing Lead to take on additional responsibilities and grow within the organization
• The Partner Marketing Lead may have the opportunity to manage a team as the organization expands
• This role provides exposure to a wide range of stakeholders, including partners, industry leaders, and internal teams, offering opportunities for professional development and growth

ASSUMPTION: The Partner Marketing Lead role is a critical position within the Solana Foundation, with significant potential for growth and impact as the organization continues to expand.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): N/A (remote work arrangement)

Geographic Context:

• The Solana Foundation is headquartered in Zug, Switzerland, with a global team working remotely
• The organization operates in the blockchain and decentralized networks industry, which is a rapidly growing and evolving field
• The Partner Marketing Lead role requires a strong understanding of the fintech industry and regulatory compliance, as well as the ability to work effectively with cross-functional teams

Work Schedule: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from anywhere, while still requiring strong communication and collaboration skills to work effectively with cross-functional teams.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing and/or other senior leaders
• Background check and reference check

Key Assessment Areas:

• Understanding of the fintech industry and regulatory compliance
• Project management skills and ability to work effectively with cross-functional teams
• Communication and collaboration skills
• Cultural fit with the Solana Foundation's mission and values

Application Tips:

• Highlight your experience in developing and executing go-to-market strategies in the fintech industry
• Demonstrate your understanding of regulated markets and regulatory compliance
• Showcase your project management skills and ability to work effectively with cross-functional teams
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Go-to-Market Strategy, Co-Marketing, Positioning, Messaging, Cross-Functional Collaboration, Impact Measurement, Regulatory Compliance, Detail-Oriented, Strategic Mindset, Action Bias, Iteration, Brand Trust, Emerging Markets, Crypto Experience

ASSUMPTION: The application process for the Partner Marketing Lead role at the Solana Foundation is designed to assess the candidate's understanding of the fintech industry, regulatory compliance, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Design tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: The Partner Marketing Lead role requires proficiency in project management, marketing automation, and collaboration tools, as well as the ability to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Decentralization
• Innovation
• Collaboration
• Transparency
• Community

Work Style:

• Remote and flexible work arrangements
• Cross-functional collaboration and teamwork
• Strong communication and project management skills
• Adaptability and a growth mindset

Self-Assessment Questions:

• Do you have experience working in a remote or distributed team environment?
• Are you comfortable working with cross-functional teams and stakeholders from diverse backgrounds?
• Do you have a strong understanding of the fintech industry and regulatory compliance?
• Are you able to adapt to new technologies and tools as needed?

ASSUMPTION: The Partner Marketing Lead role at the Solana Foundation requires a strong cultural fit with the organization's values and work style, including a focus on decentralization, innovation, collaboration, and adaptability.

⚠️ Potential Challenges

• The Partner Marketing Lead role requires a strong understanding of the fintech industry and regulatory compliance, which may present a learning curve for candidates without relevant experience
• The role involves working with a wide range of stakeholders, including partners, industry leaders, and internal teams, which may require strong communication and project management skills
• The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
• The blockchain and decentralized networks industry is rapidly evolving, which may require the Partner Marketing Lead to adapt to new technologies and trends quickly

ASSUMPTION: The Partner Marketing Lead role at the Solana Foundation presents unique challenges and opportunities, requiring a strong understanding of the fintech industry, regulatory compliance, and the ability to work effectively with cross-functional teams in a remote work environment.

📈 Similar Roles Comparison

• The Partner Marketing Lead role at the Solana Foundation is similar to other marketing lead roles in the fintech industry, but with a focus on the blockchain and decentralized networks ecosystem
• Compared to other marketing roles, the Partner Marketing Lead role requires a strong understanding of regulatory compliance and the ability to work with a wide range of stakeholders
• In terms of career path, the Partner Marketing Lead role may lead to opportunities for management responsibilities or other senior marketing roles within the organization

ASSUMPTION: The Partner Marketing Lead role at the Solana Foundation is a unique and specialized role within the fintech industry, requiring a strong understanding of the blockchain and decentralized networks ecosystem and the ability to work effectively with cross-functional teams.

📝 Sample Projects

• Developing a go-to-market strategy for a new RWA platform launch, including positioning, messaging, and co-marketing playbooks
• Collaborating with cross-functional teams to enable partners with collateral, ecosystem stats, media support, and project intros
• Measuring the impact of a launch and refining the go-to-market approach based on data and results

ASSUMPTION: The Partner Marketing Lead role at the Solana Foundation involves a wide range of projects, from developing go-to-market strategies to enabling partners and measuring launch impact, requiring strong project management and cross-functional collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical launch process for an institutional ecosystem partner?
• How does the Partner Marketing Lead role collaborate with other teams, such as business development, legal, and technical teams?
• What are the key performance indicators (KPIs) used to measure the success of a launch?
• How does the Solana Foundation support the professional development and growth of its employees?
• What is the company's approach to decentralization and innovation, and how does the Partner Marketing Lead role contribute to these efforts?

ASSUMPTION: The interview process for the Partner Marketing Lead role at the Solana Foundation is designed to assess the candidate's understanding of the fintech industry, regulatory compliance, and ability to work effectively with cross-functional teams, as well as their cultural fit with the organization's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in developing and executing go-to-market strategies in the fintech industry
• Prepare examples of your work that demonstrate your ability to develop clear, compelling positioning and messaging, as well as your experience with cross-functional collaboration and impact measurement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.