Partner Marketing Lead

📌 Core Information

🔹 Job Title: Partner Marketing Lead

🔹 Company: Mollie

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the partner marketing strategy aligned with overall business and partnerships objectives.
• Leading and inspiring a team of 2 Partner Marketing Managers, providing clear direction, coaching, and development opportunities.
• Collaborating closely with Partnerships to prioritize partners, identify opportunities, and build impactful co-marketing plans.
• Designing and executing integrated campaigns with partners, including joint events, webinars, case studies, landing pages, and social activations.
• Measuring and optimizing performance of all partner marketing activities, ensuring we track ROI and business impact.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing, with a focus on partner or channel marketing. The ideal candidate will be comfortable working in a cross-functional environment and have experience in fintech, SaaS, or e-commerce.

📋 Key Responsibilities

✅ Developing and executing the Mollie Partner Summit into a recurring event format across our key markets.

✅ Being the internal voice of partner marketing, advocating for partner opportunities across the organization.

✅ Driving partner enablement through marketing toolkits, co-branded assets, and joint messaging frameworks.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant master's degree is a plus.

Experience: 6+ years of experience in B2B marketing, with at least 2 years focused on partner or channel marketing.

Required Skills:

• Proven track record of building and executing co-marketing campaigns with technology or platform partners.
• Strong leadership skills and experience leading a team or being ready to take that step.
• Excellent project management and communication skills; thrives in cross-functional environments.
• Analytical mindset, comfortable with data and performance metrics.
• Hands-on builder with a bias for action, knowing when to zoom in and when to zoom out.

Preferred Skills:

• Experience in fintech, SaaS, or e-commerce.
• Fluency in English; other European languages are a bonus.

ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Mollie values diversity and encourages candidates from all backgrounds to apply if they meet the required qualifications and are passionate about the opportunity.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Competitive salary and equity package.
• Access to training, tools, and opportunities to grow your career.
• Great office in the heart of Amsterdam and flexible hybrid setup.

Working Hours: Full-time position with a flexible hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on market research and similar roles in the industry. The final offer will be determined based on the candidate's experience, qualifications, and fit with the company's culture.

📌 Applicant Insights

🔍 Company Context

Industry: Mollie operates in the Financial Services industry, focusing on payment processing and money management solutions for businesses.

Company Size: Mollie has 501-1,000 employees, providing a large-scale environment with ample opportunities for growth and collaboration.

Founded: Mollie was founded in 2004, giving it a well-established presence in the market.

Company Description:

• Mollie offers a single platform for businesses to get paid and manage their money, making payments, reconciliation, reporting, fraud prevention, and financing simple for all – from startups to enterprises.
• With a mission to make payments and money management effortless for every business in Europe, Mollie's team works from offices across the continent, including Amsterdam, Ghent, Lisbon, London, Maastricht, Milan, Munich, and Paris.
• Today, more than 250,000 businesses use Mollie to drive revenue, reduce costs, and manage funds.

Company Specialties:

• Paysafecard
• Mastercard
• SEPA Credit Transfer
• SOFORTbanking
• SEPA Direct Debit
• iDEAL
• PayPal
• Bancontact
• Mobile
• VISA
• Maestro
• Vpay
• Fintech
• Online payments
• Amex
• Giropay
• EPS
• applepay
• Payment service provider
• Klarna
• Apple Pay
• Payment gateway
• Tap to Pay
• Unified Commerce
• Embedded Finance
• POS
• AMEX
• In3
• and Business Banking

Company Website: https://www.mollie.com

ASSUMPTION: Mollie's extensive experience in the payment processing industry and its comprehensive suite of services make it an attractive employer for marketing professionals seeking to make an impact in the fintech sector.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take the next step in their career, potentially moving into a management or leadership position.

Reporting Structure: The Partner Marketing Lead will report directly to the Head of Marketing and will lead a team of 2 Partner Marketing Managers.

Work Arrangement: This role offers a flexible hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.

Growth Opportunities:

• As Mollie continues to expand its partner ecosystem, there will be opportunities for the Partner Marketing Lead to grow their team and take on additional responsibilities.
• The successful candidate will have the chance to shape the future of Mollie's partner marketing efforts and make a significant impact on the company's growth.
• With a strong performance, the Partner Marketing Lead may have the opportunity to progress into a more senior marketing role or take on additional responsibilities within the organization.

ASSUMPTION: The Partner Marketing Lead role offers a unique opportunity for an experienced marketing professional to make a significant impact on Mollie's growth and expansion. The successful candidate will have the chance to shape the company's partner marketing strategy and drive its execution, while also growing their own career within the organization.

🌍 Location & Work Environment

Office Type: Mollie's Amsterdam office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Keizersgracht 126, Amsterdam, North Holland, 1015, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving tech industry, making it an attractive location for professionals seeking to advance their careers in fintech.
• The city offers a high quality of life, with excellent public transportation, numerous cultural attractions, and a diverse range of housing options.
• Amsterdam's central location in Europe makes it an ideal hub for Mollie's pan-European operations.

Work Schedule: Mollie offers a flexible hybrid work arrangement, allowing employees to balance on-site collaboration with remote work.

ASSUMPTION: Mollie's Amsterdam office provides a dynamic, collaborative work environment that supports the success of its employees and the growth of the company. The city's vibrant tech industry and high quality of life make it an attractive location for professionals seeking to advance their careers in fintech.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader
• Reference checks and background verification

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with Mollie's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Mollie's business and the partner marketing landscape in your application materials.
• Prepare for behavioral interview questions that focus on your leadership, team management, and strategic planning skills.
• Research Mollie's company culture and values to ensure a strong fit and alignment with your personal goals and work style.

ATS Keywords: Partner Marketing, B2B Marketing, Co-Marketing Campaigns, Leadership, Project Management, Cross-Functional Collaboration, Event Management, Marketing Strategy, Performance Optimization, Fintech, SaaS, E-Commerce

ASSUMPTION: Mollie's interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit, as well as their relevant experience and skills. Applicants should be prepared to discuss their approach to partner marketing strategy, campaign execution, and team management, as well as their understanding of Mollie's business and the fintech industry.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: The Partner Marketing Lead will be expected to have experience with marketing automation, CRM, project management, analytics, and event management tools. Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Responsible
• Ambitious

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you approach building and executing co-marketing campaigns with technology or platform partners?
• Can you describe a time when you had to manage a team through a significant change or challenge? How did you ensure the team's success?
• How do you stay up-to-date with industry trends and best practices in partner marketing?

ASSUMPTION: Mollie values candidates who are customer-centric, collaborative, innovative, responsible, and ambitious. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a proven track record of success in partner marketing, with strong leadership and team management skills.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple priorities and projects simultaneously
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, complex organization with multiple stakeholders
• Developing and executing strategic plans with limited resources

ASSUMPTION: The Partner Marketing Lead role presents unique challenges that require strong leadership, strategic planning, and adaptability. The successful candidate will be able to manage a team, balance multiple priorities, and navigate a dynamic, fast-paced work environment to drive results and make a significant impact on Mollie's growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Partner Marketing Lead will focus exclusively on building and executing co-marketing campaigns with strategic partners, rather than managing a broader marketing mix.
• This role requires a strong understanding of the partner ecosystem and the ability to build and maintain effective relationships with key partners.
• Career progression in partner marketing may involve moving into a more senior role within the partner marketing function or transitioning into a broader marketing leadership position within the organization.

ASSUMPTION: The Partner Marketing Lead role is unique in its focus on co-marketing campaigns and strategic partnerships. Candidates should have a strong understanding of the partner ecosystem and be prepared to build and maintain effective relationships with key partners to drive success in this role.

📝 Sample Projects

• Developing and executing a joint event with a strategic partner, including planning, logistics, and promotion
• Creating a co-branded marketing toolkit for a partner, including case studies, success stories, and sales enablement materials
• Designing and executing a targeted email campaign to drive partner engagement and adoption of a new Mollie product or feature

ASSUMPTION: The Partner Marketing Lead will be responsible for developing and executing a wide range of co-marketing campaigns and projects with strategic partners. These projects may include events, content marketing, email marketing, and more, and will require strong project management, communication, and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the current partner ecosystem and how this role will contribute to its growth and development?
• How does Mollie support the success of its partner marketing team, and what resources will be available to me in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mollie approach partner enablement, and what tools and resources will be available to support my team's success?
• What opportunities exist for growth and development within the partner marketing function and the broader marketing organization?

ASSUMPTION: The Partner Marketing Lead role presents unique opportunities for growth and development within Mollie's partner marketing function and the broader marketing organization. Candidates should be prepared to ask insightful questions about the company's partner ecosystem, resources, priorities, and growth opportunities during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and partner marketing expertise.
• Prepare for behavioral interview questions that focus on your leadership, team management, and strategic planning skills.
• Research Mollie's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
• Follow up with Mollie's HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.