📌 Core Information
🔹 Job Title: Partner Marketing Lead
🔹 Company: Uniswap Labs
🔹 Location: New York, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining Uniswap's co-marketing strategy and identifying partnership opportunities.
- Collaborating with the BD team to onboard, activate, and nurture key partners.
- Developing joint go-to-market plans and value propositions with partners.
- Designing and implementing creative co-marketing campaigns across various channels.
- Using data-driven insights to guide strategic decisions and track campaign success.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the crypto/DeFi ecosystem to succeed.
📋 Key Responsibilities
✅ Define Uniswap’s co-marketing strategy and identify partnership opportunities in support of the company’s growth and reputation goals.
✅ Collaborate with the BD team to identify, onboard, activate, and nurture key partners, leveraging your deep personal connections within the industry.
✅ Develop highly collaborative, ethical, and mutually beneficial partner relationships, leading to joint go-to-market plans with full executive buy-in on both sides.
✅ Develop joint value propositions that align partner capabilities and Uniswap customer needs.
✅ Design and implement creative co-marketing campaigns to achieve mutually agreed goals, deploying activations across all relevant owned, paid, and earned channels both digitally and offline.
✅ Develop mutually-beneficial partnerships integrating Uniswap Labs’s products alongside external entities in an effort to drive value to the bottom line of the business.
✅ Use data-driven insights to guide your strategic decisions, budget allocation, targeting, and messaging across channels.
✅ Track and report on key metrics to measure the success of partner marketing efforts, building and maintaining reporting instrumentation as needed.
ASSUMPTION: This role involves a high degree of multitasking, project management, and attention to detail to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 8+ years of experience in integrated marketing, partnership marketing, or community marketing in a blockchain, crypto, or DeFi environment.
Required Skills:
- Proven track record in campaign planning and execution across all digital and offline marketing and social channels.
- Deep understanding of the crypto/DeFi ecosystem and strong personal network within the marketing teams of key players.
- Strong executive communication and negotiation skills.
- Ability to project-manage at scale and multi-task smoothly with unrivaled attention to detail.
- Passion for blockchain technology, DeFi, and the broader vision of decentralized finance.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Fluency in multiple languages (especially Mandarin, Spanish, or Korean).
ASSUMPTION: Candidates with experience in the crypto/DeFi industry and a strong network within the marketing teams of key players will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $189,590 - $210,655 per year (based on New York City's Pay Transparency Law).
Benefits:
- Company-paid medical, dental, and vision for you and your dependents.
- Gym subsidy.
- 401(k) with 4% employer contribution.
- Annual $1,500 education stipend.
- Unlimited and encouraged time off.
- Up to 16 weeks paid parental leave.
- Home office setup stipend for remote employees.
- Daily lunches at NY headquarters.
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate based on the company's disclosure under New York City's Pay Transparency Law. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Uniswap Labs operates in the Software Development industry, focusing on building products for users to safely and securely access DeFi.
Company Size: Uniswap Labs has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Uniswap Labs was founded in 2018, making it a relatively young company with a strong focus on innovation and disruption in the DeFi space.
Company Description:
- Uniswap Labs builds products for users to safely and securely access DeFi, including an API, the Uniswap Interface, and Uniswap Wallet, which collectively serve millions of users.
- Uniswap Labs also contributes to the development of the Uniswap Protocol, a peer-to-peer system for swapping digital assets that has processed $2.75 trillion in all-time volume.
Company Specialties:
- DeFi protocol development
- Blockchain technology
- Crypto asset swapping
- Decentralized finance
Company Website: https://uniswap.org/
ASSUMPTION: Uniswap Labs is a leading company in the decentralized finance space, revolutionizing the way the world thinks about money and financial systems.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in partnership marketing within the crypto/DeFi industry.
Reporting Structure: The Partner Marketing Lead will report directly to the Head of Marketing and collaborate closely with the Business Development team.
Work Arrangement: This role is remote-friendly, with the option to work from the New York headquarters or remotely from the United States.
Growth Opportunities:
- As an inaugural Partner Marketing Lead, there is significant potential to shape the role and grow within the organization as the team expands.
- The diverse nature of the role offers opportunities to learn and develop skills in various aspects of marketing, business development, and partnership management.
ASSUMPTION: This role presents excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Uniswap Labs has a headquarters in SoHo, New York, with a flexible, innovative work environment that encourages collaboration and growth.
Office Location(s): SoHo, New York, New York, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
- The city is a major hub for the tech and finance industries, providing ample networking opportunities and professional growth prospects.
- New York City has a humid subtropical climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The standard workweek is 40 hours, with flexible hours and unlimited time off policies to encourage a healthy work-life balance.
ASSUMPTION: The remote-friendly work arrangement and flexible work schedule at Uniswap Labs cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interviews with the marketing and business development teams.
- Final interview with the Head of Marketing or another senior leader to discuss the role's fit within the organization's long-term goals.
Key Assessment Areas:
- Understanding of the crypto/DeFi ecosystem and relevant marketing trends.
- Strategic thinking and ability to develop and execute successful partnership campaigns.
- Excellent communication and negotiation skills, with a focus on building strong, mutually beneficial relationships.
- Project management and multitasking abilities, with a keen eye for detail.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in partnership marketing within the crypto/DeFi industry.
- Prepare examples of successful partnership campaigns you've led or contributed to in the past.
- Demonstrate your understanding of Uniswap Labs' mission and how your skills and experience align with the company's goals.
ATS Keywords: Partner Marketing, Co-marketing, Crypto, DeFi, Blockchain, Campaign Planning, Execution, Relationship Building, Data-driven Insights, Negotiation Skills, Project Management, Attention to Detail, Communication Skills, Marketing Strategy
ASSUMPTION: Uniswap Labs uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable efficient campaign planning, execution, and tracking.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Uniswap Labs values creativity and continuous learning to drive progress in the DeFi space.
- Collaboration: The company fosters a culture of teamwork and open communication to achieve common goals.
- Integrity: Uniswap Labs prioritizes ethical decision-making and transparency in all aspects of its operations.
Work Style:
- Flexible and adaptable: The Partner Marketing Lead must be comfortable working in a dynamic, fast-paced environment and adapting to changing priorities.
- Data-driven: Uniswap Labs values informed decision-making based on data and analytics to optimize marketing efforts.
- Results-oriented: The company focuses on achieving measurable outcomes and continuously improving performance.
Self-Assessment Questions:
- How do you align with Uniswap Labs' core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a remote or hybrid work environment, and how do you maintain productivity and communication in such settings?
- How do you approach project management and multitasking, and can you provide examples of successful campaigns you've led or contributed to in the past?
ASSUMPTION: Uniswap Labs seeks candidates who are a strong cultural fit, with a passion for blockchain technology, DeFi, and the company's mission to enable financial freedom for everyone.
⚠️ Potential Challenges
- Navigating the complex and rapidly evolving crypto/DeFi landscape, requiring continuous learning and adaptation.
- Managing multiple partnerships and campaigns simultaneously, demanding strong project management and multitasking skills.
- Balancing the needs and priorities of Uniswap Labs and its partners, requiring excellent communication and negotiation skills.
- Working in a remote or hybrid environment, which may present unique communication and collaboration challenges.
ASSUMPTION: The Partner Marketing Lead must be comfortable working in a dynamic, fast-paced environment and adaptable to the unique challenges and opportunities presented by the crypto/DeFi industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on co-marketing and partnership development, requiring a unique blend of skills and experience.
- In the crypto/DeFi industry, the Partner Marketing Lead must stay up-to-date with the latest trends, regulations, and market developments to effectively navigate the ever-changing landscape.
- Compared to other marketing roles, this position offers significant growth opportunities, as it is an inaugural role with the potential to shape the company's partnership strategy.
ASSUMPTION: This role is distinct from traditional marketing positions, requiring a unique skill set and experience in the crypto/DeFi industry to succeed.
📝 Sample Projects
- Developing and executing a joint go-to-market plan with a major crypto exchange to promote Uniswap Labs' products and services to a broader audience.
- Collaborating with a leading blockchain gaming platform to create a co-branded marketing campaign that drives user acquisition and engagement for both parties.
- Partnering with a decentralized finance education platform to create targeted content and events that educate users about the benefits of using Uniswap Labs' products and services.
ASSUMPTION: These sample projects illustrate the diverse range of partnership opportunities available to the Partner Marketing Lead at Uniswap Labs, requiring a strategic and creative approach to campaign development and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current partnership landscape at Uniswap Labs, and how this role will contribute to its evolution?
- How does Uniswap Labs approach collaboration and communication with partners, and what tools or platforms do you use to facilitate these interactions?
- What are the most significant challenges and opportunities facing the crypto/DeFi industry, and how does Uniswap Labs plan to address them?
- How does Uniswap Labs support the professional growth and development of its employees, particularly in this inaugural role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured and evaluated?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience in partnership marketing within the crypto/DeFi industry.
- Prepare examples of successful partnership campaigns you've led or contributed to in the past.
- Demonstrate your understanding of Uniswap Labs' mission and how your skills and experience align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
