Partner Marketing Lead

📌 Core Information

🔹 Job Title: Partner Marketing Lead

🔹 Company: Allianz

🔹 Location: Datchet, SL3 9LL

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: Mid-Senior

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Growing pet owner lead generation through partnerships
• Managing B2B and B2B2C marketing materials
• Supporting partner trading activities
• Attending external partner meetings and building relationships
• Creating sales support tools and analyzing partner performance

ASSUMPTION: This role requires a strong background in marketing, particularly in B2B and B2B2C contexts, and experience working with partners or agencies. The ideal candidate will have a proven track record in growing lead generation and managing marketing campaigns.

📋 Key Responsibilities

✅ Manage and grow key partner lead generation performance inline with commercial objectives

✅ Deliver effective B2B and B2B2C marketing activity, utilising the full marketing mix

✅ Attend external partner meetings and build positive working relationships

✅ Create sales support tools, including training and pitch documents

✅ Attend and assist in the delivery of industry and partner events

✅ Oversee the design and delivery of partner and customer digital journeys to optimise performance

✅ Work collaboratively with internal stakeholders at all levels to deliver success for our business and partners

✅ Identify and access growth opportunities and work collaboratively to implement action at pace

✅ Manage the sign off of marketing assets and product information inline with internal processes and Financial Conduct Authority rules

✅ Assist in the delivery of the successful deployment of change projects and proposition enhancements

✅ Present information to internal stakeholders and partners

✅ Analyze and report on partner performance and marketing campaign KPIs

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management. The ideal candidate will have excellent communication skills and the ability to work effectively with a wide range of internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in marketing, with at least 5 years in a similar role or relevant industry

Required Skills:

• Marketing/trading experience with proven experience leading marketing campaigns
• Excellent copywriting and proof-reading skills with exceptional attention to detail
• Previous experience working with agencies, partners, or suppliers
• Excellent verbal and written communicator with proven stakeholder management skills
• Collaborative and enjoys working cross-functionally
• Self-starter with the initiative to drive projects at pace
• Good time management skills and the ability to juggle multiple priorities

Preferred Skills:

• An interest in pets, pet welfare, and the veterinary industry
• Insurance experience is desirable but not essential
• CIM educated or working towards is desirable but not essential
• Experience using Adobe Marketo desirable but not essential

ASSUMPTION: While insurance experience is not required, it would be beneficial. The ideal candidate will have a strong understanding of the insurance industry or a willingness to learn.

💰 Compensation & Benefits

Salary Range: Circa £50k per year (This is an estimate based on industry standards for this role, experience level, and location)

Benefits:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• Discount up to 50% on a range of insurance products including car, home, and pet
• Retail discounts
• Volunteering days

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 2010

Company Description:

• Allianz Technology is Allianz's global IT service provider, delivering IT solutions that drive the group's digitalization
• With more than 11,000 employees in more than 20 countries, Allianz Technology runs, optimizes, transforms, and innovates the infrastructure, applications, and services together with Allianz companies

Company Specialties:

• DevOps
• IT Transformation
• Applications
• ABS

Company Website: Allianz Technology

ASSUMPTION: Allianz Technology is a large, global organization with a wide range of IT services. This role may involve working with various teams and stakeholders across different regions.

📊 Role Analysis

Career Level: Mid-Senior

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential progression to a senior marketing role within the company
• Opportunities to work on diverse projects and gain exposure to different aspects of the business
• Possibility to move into a management role with further experience

ASSUMPTION: This role offers opportunities for career growth and development within the company. The ideal candidate will be proactive and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site, 2 days remote)

Office Location(s): Datchet, SL3 9LL

Geographic Context:

• Datchet is a small village in Berkshire, England
• The office is located in a business park with easy access to local amenities
• The area is known for its rural charm and proximity to Windsor and Maidenhead

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: This role requires a hybrid work arrangement, with 3 days on-site and 2 days remote. The ideal candidate will be comfortable with this work arrangement and have access to a suitable home office space for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and stakeholder management skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company and the role to demonstrate your understanding and enthusiasm
• Prepare questions to ask the interviewer about the role and the company

ATS Keywords: Marketing, Campaign Management, Partner Management, Stakeholder Management, Lead Generation, B2B, B2B2C, Hybrid Work, Allianz

ASSUMPTION: The application process may vary depending on the hiring manager's preferences. It's essential to follow the instructions provided in the job listing and to be proactive in communicating with the hiring team.

🛠️ Tools & Technologies

• Adobe Marketo
• Microsoft Office Suite
• Google Workspace
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Responsibility
• Innovation
• Stewardship
• Partnership

Work Style:

• Collaborative
• Agile
• Results-driven
• Customer-focused

Self-Assessment Questions:

• How do you align with the company's customer-centric approach?
• Describe a time when you had to adapt your work style to fit a new team or project?
• How do you ensure high-quality work when juggling multiple priorities?

ASSUMPTION: Allianz Technology values candidates who are customer-focused, collaborative, and adaptable. The ideal candidate will be able to thrive in a dynamic, agile work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities
• Working in a hybrid environment with some remote team members
• Adapting to changes in marketing strategies or priorities
• Keeping up with industry trends and best practices in marketing and campaign management

ASSUMPTION: This role may present challenges related to stakeholder management, remote work, and keeping up with industry trends. The ideal candidate will be proactive, adaptable, and comfortable working in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Partner Marketing Manager or a Senior Marketing Campaign Manager in other organizations
• However, this role is unique in its focus on the pet insurance industry and the specific marketing challenges it presents
• Career progression may differ depending on the organization's structure and opportunities

ASSUMPTION: While this role shares similarities with other marketing roles, it is unique in its focus on the pet insurance industry. The ideal candidate will have a strong understanding of or willingness to learn about the pet insurance market.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a new pet insurance product
• Managing a rebranding project for an existing pet insurance product
• Analyzing and optimizing the customer journey for a pet insurance product

ASSUMPTION: These sample projects are illustrative and may vary depending on the specific needs of the business and the market.

❓ Key Questions to Ask During Interview

• What are the key marketing priorities for the first 90 days in this role?
• How does this role fit into the broader marketing strategy for the company?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development of its marketing employees?
• What is the company's approach to work-life balance, particularly for hybrid roles like this one?

ASSUMPTION: These interview questions are designed to help you understand the role's priorities, the company's marketing strategy, and the work environment. The ideal candidate will be proactive in asking questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Allianz Careers Portal
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company and the role to demonstrate your understanding and enthusiasm
• Prepare questions to ask the interviewer about the role and the company
• Follow up with the hiring team one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.