📌 Core Information
🔹 Job Title: Partner Marketing Lead
🔹 Company: PIP Labs
🔹 Location: United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing co-marketing strategies with partners and projects in the Story ecosystem
- Serving as a liaison between PIP Labs and the marketing teams of Story’s partners
- Tracking and evaluating the success of co-marketing initiatives
- Coordinating the execution of marketing deliverables
ASSUMPTION: This role requires a strong understanding of the Web3 landscape, culture, and its unique nuances. The ideal candidate will have experience in Web3 marketing and a proven track record of running scalable integrated marketing campaigns.
📋 Key Responsibilities
✅ Developing win-win co-marketing strategies with partners and projects in the Story ecosystem, including partnership announcements, product enablement, milestone-based marketing, and marketing activations
✅ Assessing, triaging, and taking ecosystem marketing support requests to completion from end to end
✅ Creating and maintaining scalable partner marketing playbooks
✅ Serving as a liaison between PIP Labs and the marketing teams of Story’s partners and ecosystem projects—managing communications, relationships, relaying feedback, and nurturing collaboration
✅ Working closely with functions within marketing and across the organization to bring the partner marketing strategy to life
✅ Coordinating the timely development, approval, and execution of marketing deliverables
✅ Planning and hosting engagements with partners (e.g., online, IRL events)
✅ Consistently identifying opportunities for partners to share their experiences with their audiences in a way that effectively conveys Story’s key messages and differentiators
✅ Tracking and evaluating the success of co-marketing initiatives
ASSUMPTION: The role may require occasional travel to attend industry events or meet with partners in person.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of marketing experience, with at least 2 years in Web3 marketing
Required Skills:
- Proven track record of running scalable integrated marketing campaigns
- Deep understanding of the Web3 landscape, culture, and its unique nuances
- Excellent client service and executive communications skills, with the ability to successfully navigate multiple relationships within and outside of the organization
- Strong writing skills, attention to detail, and organizational skills
- Self-starter mentality, able to work independently and proactively to resolve issues
Preferred Skills:
- Experience on agency side, consulting, or client-facing roles
ASSUMPTION: Candidates with experience in blockchain or cryptocurrency marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $210,000 a year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Blockchain Services
Company Size: 51-200 employees
Founded: 2021 (as an initial core contributor to the Story Network)
Company Description:
- PIP Labs is a research and engineering company focused on decentralized technologies, intellectual property (IP), and artificial intelligence (AI).
- As an initial core contributor to the Story Network, PIP Labs develops infrastructure and technical solutions that connect the potential of AI with sustainable ownership models, supporting IP holders, creators, and innovators.
Company Specialties:
- Decentralized technologies
- Intellectual property (IP)
- Artificial intelligence (AI)
Company Website: piplabs.xyz
ASSUMPTION: PIP Labs is a startup with a focus on innovation and growth. Employees can expect a fast-paced work environment with opportunities for professional development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote OK, with the option to work from the Palo Alto, California headquarters
Growth Opportunities:
- As PIP Labs continues to grow, there may be opportunities for the Partner Marketing Lead to take on additional responsibilities or move into a management role.
- The Partner Marketing Lead will have the opportunity to work closely with the BD team and other functions within marketing, providing exposure to various aspects of the business.
ASSUMPTION: The Partner Marketing Lead will be expected to take a proactive role in identifying new opportunities for growth and collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Palo Alto, California
Geographic Context:
- The United States has a large and active Web3 community, providing ample opportunities for partnership and collaboration.
- Palo Alto, California is a hub for technology and innovation, with a vibrant startup ecosystem.
- The cost of living in Palo Alto is high, but the area offers numerous cultural and recreational opportunities.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The Partner Marketing Lead may be required to work occasional evenings or weekends to attend industry events or meet with partners in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Interview with the VP of Marketing
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing experience and expertise in Web3
- Communication and relationship-building skills
- Problem-solving and project management skills
- Cultural fit and alignment with PIP Labs' values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in Web3, and your ability to build relationships and execute integrated marketing campaigns.
- Be prepared to discuss specific examples of your marketing achievements and how they align with the responsibilities of the Partner Marketing Lead role.
- Research PIP Labs and the Story Network to demonstrate your understanding of the company and its mission.
ATS Keywords: Web3 marketing, integrated marketing campaigns, client service, executive communications, writing skills, attention to detail, organizational skills, self-starter mentality
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the availability of the interview panel.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The Partner Marketing Lead may be required to learn and use new tools and technologies as needed to execute marketing campaigns and manage partner relationships.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Continuous Learning
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively and building relationships with partners and team members?
- Do you have a proven track record of executing integrated marketing campaigns and driving results?
- Are you open to feedback and willing to adapt your approach as needed?
ASSUMPTION: PIP Labs values candidates who are passionate about decentralized technologies and the potential of AI, and who are eager to contribute to the growth of the Story Network.
⚠️ Potential Challenges
- The Web3 landscape is rapidly evolving, and the Partner Marketing Lead must stay up-to-date with the latest trends and developments to effectively engage with partners and the Story community.
- The role may require occasional travel to attend industry events or meet with partners in person, which can be time-consuming and disruptive to personal schedules.
- The Partner Marketing Lead must be able to manage multiple relationships and priorities effectively, balancing the needs of PIP Labs, Story's partners, and the broader ecosystem.
- The cost of living in Palo Alto, California is high, which may be a barrier for some candidates.
ASSUMPTION: The Partner Marketing Lead will be expected to proactively manage their time and priorities to ensure the successful execution of marketing campaigns and the maintenance of strong partner relationships.
📈 Similar Roles Comparison
- Partner Marketing Manager (similar role, but may have a broader scope or more strategic focus)
- Marketing Manager (similar role, but may focus more on internal marketing efforts rather than partner engagement)
- Business Development Manager (similar role, but may focus more on sales and business development rather than marketing)
ASSUMPTION: The Partner Marketing Lead role is unique in its focus on external partner engagement and co-marketing strategies, but it shares many similarities with other marketing and business development roles.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a major blockchain project to announce a new partnership
- Creating and maintaining a partner marketing playbook to streamline the onboarding and engagement process for new partners
- Planning and hosting an online event featuring speakers from multiple Story ecosystem projects to showcase the network's achievements and roadmap
ASSUMPTION: The Partner Marketing Lead will be expected to take on a variety of projects and initiatives, depending on the needs of PIP Labs and the broader Story ecosystem.
❓ Key Questions to Ask During Interview
- How does PIP Labs support the growth and success of its partners?
- What are the most pressing challenges facing the Story ecosystem, and how can this role help address them?
- How does PIP Labs measure the success of its partner marketing efforts, and what metrics are most important?
- What opportunities are there for professional development and growth within the Partner Marketing Lead role?
- How does PIP Labs foster a culture of innovation and collaboration, and how can this role contribute to that culture?
ASSUMPTION: The Partner Marketing Lead will be expected to ask insightful questions that demonstrate their understanding of the role and their commitment to driving results for PIP Labs and the Story ecosystem.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in Web3, and your ability to build relationships and execute integrated marketing campaigns.
- Prepare for your interviews by researching PIP Labs and the Story Network, and by thinking about specific examples of your marketing achievements and how they align with the responsibilities of the Partner Marketing Lead role.
- Follow up with the HR team after your interviews to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
