📌 Core Information
🔹 Job Title: Partner Marketing Lead
🔹 Company: Kinaxis Inc.
🔹 Location: Remote (Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Intermediate/Senior
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing strategic co-marketing plans with key partners and alliances
- Creating and executing integrated, partner-focused programs across online and offline channels
- Collaborating with internal and external stakeholders to ensure alignment across teams
- Building and nurturing relationships with partners and internal teams
- Leveraging data and analytics to monitor program effectiveness and optimize performance
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Develop and manage strategic co-marketing plans with key partners and alliances
✅ Create and execute integrated, partner-focused programs across online and offline channels
✅ Partner with alliances and strategic partner managers to craft joint value propositions, messaging, and campaigns
✅ Plan and run a mix of joint events tailored to priority alliances and partners
✅ Build and nurture trusted relationships with internal and external stakeholders
✅ Contribute to Kinaxis' social media and digital footprint by promoting joint success stories and thought leadership
✅ Develop and manage annual and quarterly partner and alliance marketing plans, including associated budgets, KPIs, and reporting
✅ Execute strategic campaigns and initiatives that support joint business goals through a mix of tactics
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple complex initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: 5–7+ years of progressive experience in partner and alliance marketing, field marketing, or strategic marketing roles
Required Skills:
- Strategic planning and execution
- Partner marketing and relationship building
- Project management and stakeholder alignment
- Data-driven decision making and performance optimization
- Excellent written and verbal communication skills
- Experience with CRM, marketing automation platforms, and project management tools
Preferred Skills:
- Experience working with global partners
- Fluency in multiple languages
- Industry-specific knowledge (e.g., supply chain, tech, etc.)
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the tech or supply chain industries, may find this role particularly suitable.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for intermediate/senior marketing roles in Canada)
Benefits:
- Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs and training and career development
- Recognition programs and referral rewards
- Hackathons
Working Hours: Full-time (40 hours/week) with flexible scheduling options
ASSUMPTION: Salary range is based on industry standards for intermediate/senior marketing roles in Canada, considering the experience required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Supply Chain Management)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1984 (Over 30 years of experience)
Company Description:
- Global leader in modern supply chain management
- Serves supply chains and the people who manage them in service of humanity
- Combines patented concurrency technique with a human-centered approach to AI
Company Specialties:
- RapidResponse
- Supply chain management
- S&OP (Sales and Operations Planning)
- Supply chain risk management
- Industry-specific solutions (aerospace, consumer electronics, high tech, etc.)
Company Website: http://www.kinaxis.com
ASSUMPTION: Kinaxis is a well-established company with a strong global presence and a focus on supply chain management solutions.
📊 Role Analysis
Career Level: Intermediate/Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director, Global Partner Marketing
Work Arrangement: Remote (Canada) with flexible scheduling options
Growth Opportunities:
- Potential to grow into a leadership role within the partner marketing team
- Opportunities to work with diverse global partners and expand industry knowledge
- Chance to contribute to Kinaxis' overall growth and success in the supply chain management sector
ASSUMPTION: This role offers opportunities for career growth and development within Kinaxis' partner marketing team.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Canada (Remote)
Geographic Context:
- Canada has a diverse and multicultural population
- Canada offers universal healthcare and a high quality of life
- Canada has a stable political environment and a strong economy
Work Schedule: Full-time (40 hours/week) with flexible scheduling options
ASSUMPTION: Working remotely in Canada offers a high quality of life, with access to universal healthcare and a stable political environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager (Senior Director, Global Partner Marketing)
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Project management and organizational skills
- Communication and stakeholder management
- Data-driven decision making and performance optimization
Application Tips:
- Highlight relevant experience in partner marketing, strategic planning, and project management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful partner marketing campaigns or projects you've led
ATS Keywords: Partner Marketing, Strategic Planning, Project Management, Stakeholder Management, Data-Driven Decision Making, Performance Optimization, CRM, Marketing Automation, Joint Messaging, Campaign Execution
ASSUMPTION: Kinaxis uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords in your application materials can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Project management tools (e.g., Microsoft Project, Wrike, Jira)
- Social media platforms (e.g., LinkedIn, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working remotely and managing your own time?
- Do you have strong project management skills and the ability to manage multiple complex initiatives simultaneously?
ASSUMPTION: Kinaxis values employees who are results-driven, adaptable, and strong communicators, with a customer-centric mindset and a commitment to innovation and collaboration.
⚠️ Potential Challenges
- Managing multiple complex initiatives simultaneously
- Working with diverse global partners and stakeholders
- Keeping up with industry trends and best practices in partner marketing
- Balancing the need for strategic planning with the need for quick execution and adaptation
ASSUMPTION: This role may present challenges related to managing multiple complex initiatives, working with diverse global partners, and balancing strategic planning with quick execution.
📈 Similar Roles Comparison
- This role is similar to other partner marketing roles but may have a stronger focus on strategic planning and execution
- Unlike some marketing roles, this position requires a high level of project management and stakeholder alignment skills
- Career progression in this role may lead to leadership positions within Kinaxis' partner marketing team
ASSUMPTION: This role is similar to other partner marketing roles but may have a stronger focus on strategic planning and execution, requiring a unique skill set and mindset.
📝 Sample Projects
- Developing and executing a joint go-to-market plan with a strategic partner to drive pipeline generation and market expansion
- Planning and running a series of joint events with multiple partners to build relationships and promote thought leadership
- Managing a partner marketing budget and reporting on performance metrics to optimize ROI
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Partner Marketing Lead role at Kinaxis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global partner marketing organization?
- How does Kinaxis support the growth and development of its employees in this role?
- What are the most significant challenges facing the partner marketing team currently, and how can this role help address them?
- How does Kinaxis measure the success of its partner marketing initiatives, and what KPIs are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other teams within Kinaxis?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make a more informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in partner marketing, strategic planning, and project management
- Prepare examples of successful partner marketing campaigns or projects you've led
- Follow up with the hiring manager (Senior Director, Global Partner Marketing) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
