Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: Summit

🔹 Location: Atlanta, GA

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Transforming Summit's partner model into a leading opportunity channel
• Designing and executing partner-focused content, platforms, and events
• Collaborating with the partner organization and corporate marketing
• Driving successful co-marketing initiatives and partner recruitment

ASSUMPTION: This role requires a strong cross-marketing skillset and experience in managing alliances and partner relationships. It's ideal for someone with a background in B2B tech marketing and a passion for driving business growth through partnerships.

📋 Key Responsibilities

✅ Collaborate with the partner organization to develop and design marketing programs supporting broad partner needs and key partner accounts

✅ Work directly with assigned channel partners to drive successful co-marketing initiatives, including joint campaigns, partner-driven events, and co-branded materials

✅ Represent Summit at key partner events, conferences, and in-field activities to foster partner and customer engagement and brand visibility

✅ Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content

✅ Collaborate with the corporate marketing team to ensure content and campaigns align with corporate branding, business objectives, and provide measurable results

✅ Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of experience in marketing, ideally in the B2B tech sector and/or with a channels focus

Required Skills:

• Solid understanding of co-marketing strategies
• Strong cross-marketing skillset with strengths in content development, campaign design, and event management
• Excellent communication and interpersonal skills
• Analytical mindset with the ability to track performance and optimize campaigns for maximum ROI
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Preferred Skills:

• Experience in the colocation, hybrid cloud, or managed services industries
• Fluency in Spanish or another foreign language

ASSUMPTION: While not explicitly stated, experience in the colocation, hybrid cloud, or managed services industries may be beneficial for this role. Additionally, fluency in a foreign language could be an asset when working with international partners.

💰 Compensation & Benefits

Salary Range: $91K - $124K per year

Benefits:

• Flexible Time Off
• 401k with an employer match
• Free employee collocation and cloud account
• Life Insurance/Long Term Disability
• Health Insurance
• Vision Insurance
• Dental Insurance
• Fun and casual work environment

Working Hours: Full-time, typically Monday to Friday, 9am to 5pm, with flexibility for the role's requirements

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 2-5 years of experience in the Atlanta, GA area.

📌 Applicant Insights

🔍 Company Context

Industry: Summit operates in the IT Services and IT Consulting industry, focusing on managed IT services for SMBs to the Fortune 500

Company Size: Summit has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Summit was founded in 2003, with a history of providing reliable IT services and solutions

Company Description:

• Summit is a trusted provider of managed IT services, including app hosting, DaaS, data center services, and disaster recovery
• The company keeps clients secure in and out of the cloud, with a focus on customer success and satisfaction
• Summit's culture is centered around empowering employees, constant elevation, customer focus, outcome-driven results, and embracing curiosity

Company Specialties:

• Colocation
• Hybrid Cloud
• Private Cloud
• Managed Data Center Services
• IT Infrastructure
• IaaS
• Network Connectivity
• Data Center
• Backup
• Disaster Recovery
• VMware
• Managed Services

Company Website: https://www.summithq.com

ASSUMPTION: Summit's focus on customer success and satisfaction, along with its culture of empowerment and continuous improvement, makes it an attractive place to work for driven and curious individuals.

📊 Role Analysis

Career Level: This role is at the mid-level of Summit's marketing career ladder, with opportunities for growth and advancement

Reporting Structure: The Partner Marketing Manager will report directly to the Vice President of Marketing and work closely with the Partner Organization and Corporate Marketing teams

Work Arrangement: This role is on-site, with the primary office location in Alpharetta, GA. However, some flexibility may be available for the right candidate

Growth Opportunities:

• Advancement to a senior marketing role within Summit
• Expanding the partner program and taking on additional responsibilities
• Gaining experience in a dynamic and growing industry

ASSUMPTION: With Summit's focus on growth and customer success, there are ample opportunities for the Partner Marketing Manager to make an impact and advance their career.

🌍 Location & Work Environment

Office Type: Summit's office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Alpharetta, GA, with additional offices in Elk Grove Village, IL

Geographic Context:

• Atlanta, GA, is a vibrant, diverse city with a thriving tech industry
• The cost of living in Atlanta is relatively affordable compared to other major US cities
• Atlanta offers a wide range of cultural, entertainment, and outdoor activities

Work Schedule: The work schedule for this role is typically Monday to Friday, 9am to 5pm, with flexibility for the role's requirements

ASSUMPTION: Atlanta's thriving tech industry and affordable cost of living make it an attractive location for professionals seeking to advance their careers in a dynamic and growing market.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Final interview with the Vice President of Marketing to discuss fit and next steps

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Summit's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss specific examples of successful co-marketing campaigns and partner relationships you've managed
• Research Summit's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Partner Marketing, Co-Marketing Strategies, Content Development, Campaign Design, Event Management, Marketing Plans, Partner Relationships, Channel Marketing, Marketing Campaigns, Marketing Strategies

ASSUMPTION: Summit's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company's long-term success.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Partner Relationship Management (PRM) platform
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: While not explicitly stated, these tools are commonly used in B2B marketing roles and can be assumed to be part of the Partner Marketing Manager's toolkit.

👔 Cultural Fit Considerations

Company Values:

• Empower our people
• Constant elevation
• Customer first
• Focus on outcomes
• Embrace curiosity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do I align with Summit's core values and company culture?
• Am I comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
• Do I have strong communication and interpersonal skills, with the ability to build relationships with both internal teams and external partners?

ASSUMPTION: Summit's company culture is centered around empowerment, continuous improvement, and customer success. Candidates who align with these values and are comfortable working in a dynamic, collaborative environment will thrive in this role.

⚠️ Potential Challenges

• Managing multiple partner relationships and marketing campaigns simultaneously
• Balancing the needs of internal stakeholders and external partners
• Adapting to a fast-paced, dynamic work environment
• Working with limited resources and tight deadlines

ASSUMPTION: These challenges are common in marketing roles, particularly those focused on partner relationships and cross-functional collaboration. Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on partner marketing and requires a strong understanding of co-marketing strategies
• In the IT Services and IT Consulting industry, partner marketing plays a critical role in driving business growth and customer success
• This role offers the opportunity to work with a wide range of partners and make a significant impact on Summit's growth and expansion

ASSUMPTION: While there may be similarities between this role and other marketing positions, the focus on partner marketing and the opportunity to drive business growth through strategic partnerships sets this role apart.

📝 Sample Projects

• Developing and executing a marketing campaign to recruit new partners for Summit's colocation services
• Creating co-branded content and materials to showcase the success of a joint customer project with a strategic partner
• Hosting and managing a partner-driven event to educate attendees about Summit's managed data center services

ASSUMPTION: These sample projects are designed to illustrate the types of marketing initiatives the Partner Marketing Manager might work on, with a focus on driving partner recruitment, enablement, and lead generation.

❓ Key Questions to Ask During Interview

• How does Summit support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Summit measure the success of its partner marketing initiatives, and how will my performance be evaluated?
• What opportunities are there for collaboration and knowledge-sharing with other marketing team members and internal stakeholders?
• How does Summit's culture of empowerment and continuous improvement translate into day-to-day work and decision-making?

ASSUMPTION: These interview questions are designed to provide insight into Summit's company culture, the role's priorities and expectations, and the opportunities for growth and development within the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on co-marketing strategies and partner relationships
• Prepare for your interview by researching Summit's company culture and values, and be ready to discuss specific examples of your past marketing successes
• Follow up with your recruiter one week after submitting your application to check on the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.