📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: DigitalOcean
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing partner marketing strategies to drive joint product adoption and revenue growth.
- Collaborating with cross-functional teams to launch initiatives and optimize based on performance results.
- Designing and executing strategic go-to-market plans with high-value partners.
- Creating scalable programs and processes to support partners at scale.
- Crafting compelling content highlighting the value of DigitalOcean's partners and joint solutions.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the developer ecosystem. Experience in AI/ML technologies and Database-as-a-Service (DBaaS) offerings is highly desirable.
📋 Key Responsibilities
✅ Develop and implement partner marketing strategies focused on driving joint product adoption and revenue growth with Technology and Marketplace partners.
✅ Design and execute strategic go-to-market plans with high-value partners, including activities such as training and enablement, events, webinars, developer content, and email and social campaigns.
✅ Create self-serve programs, reusable templates, and repeatable processes to support partners at scale.
✅ Collaborate closely with Partner Growth, Marketing, Product, and Engineering teams to create a more seamless onboarding experience for new Technology and Marketplace Partners.
✅ Collaborate closely with Partner Growth, Marketing, and Product to craft compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners and the strength of our joint solutions.
✅ Analyze and report on the performance of partner marketing activities, adjusting strategy as necessary to optimize outcomes, and socialize key findings to all relevant stakeholders.
✅ Work cross-functionally and with partners to reimagine traditional partner marketing motions, exploring and experimenting with unique, authentic ways to reach joint customers and drive adoption.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple initiatives and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.
Experience: 5+ years of experience in partner marketing, with a proven track record of developing and executing successful partner marketing strategies and programs that support business objectives and align with the product roadmap.
Required Skills:
- Exceptional verbal and written communication skills, with the ability to manage the expectations of and influence both internal and external stakeholders.
- Excellent organizational skills and proven ability to manage multiple projects to the finish line.
- Strong technical background with a deep understanding of the developer ecosystem and a passion for making developers successful.
- Strategic thinker with the ability to align partnership initiatives with overall business objectives and drive measurable outcomes.
- Ability to generate reports on key performance metrics and clearly communicate the results.
Preferred Skills:
- Experience with or knowledge of AI/ML technologies and Database-as-a-Service (DBaaS) offerings.
ASSUMPTION: While not explicitly stated, a background in B2B marketing or SaaS is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $140,000 annually, based on market data, relevant years of experience, and skills. This range is an estimate and may vary based on individual qualifications and market conditions.
Benefits:
- Competitive array of benefits, including health, dental, and vision insurance.
- Employee Assistance Program.
- Local Employee Meetups.
- Flexible time off policy.
- Reimbursement for relevant conferences, training, and education.
- Access to LinkedIn Learning's 10,000+ courses.
Working Hours: Full-time, typically 40 hours per week. DigitalOcean offers a flexible work environment with a focus on results and productivity.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions. DigitalOcean offers competitive benefits and a flexible work environment.
📌 Applicant Insights
🔍 Company Context
Industry: DigitalOcean operates in the Software Development industry, focusing on cloud computing and infrastructure services. The market is competitive, with a strong emphasis on innovation and customer success.
Company Size: DigitalOcean is a mid-sized company with 1,001-5,000 employees. This size offers the benefits of a well-established organization with the agility and innovation of a startup.
Founded: DigitalOcean was founded in 2012 and has since grown to become a leading cloud services provider, known for its simplicity and developer focus.
Company Description:
- DigitalOcean simplifies cloud computing so businesses can spend more time creating software that changes the world.
- The company provides mission-critical infrastructure and fully managed offerings to help developers build, deploy, and scale digital products.
- DigitalOcean combines the power of simplicity, security, community, and customer support to enable customers to focus less on managing infrastructure and more on building innovative applications.
Company Specialties:
- Cloud Computing.
- Cloud Servers.
- Virtual Hosting.
- Cloud Hosting.
- Cloud Infrastructure.
- Simple Hosting.
- Virtual Servers.
Company Website: DigitalOcean.com
ASSUMPTION: DigitalOcean's focus on simplicity and developer success makes it an attractive employer for tech professionals seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential for growth into a management role as the team expands.
Reporting Structure: The Partner Marketing Manager will report directly to the Senior Director of Partner Marketing and work closely with cross-functional teams, including Product, Marketing, and Sales.
Work Arrangement: This is a remote role, with the expectation that the candidate is based in the United States. While the role is remote, there may be occasional requirements to attend in-person meetings or events.
Growth Opportunities:
- As DigitalOcean continues to grow, there may be opportunities to expand the team and take on a management role.
- The company offers a strong focus on career development, with resources for continuous learning and growth.
- DigitalOcean's culture of innovation and experimentation provides ample opportunities for professional growth and development.
ASSUMPTION: This role offers a unique opportunity to shape the partner marketing function at a growing, innovative company and drive significant business impact.
🌍 Location & Work Environment
Office Type: DigitalOcean has offices in Broomfield, Colorado, and New York, New York. However, this role is remote and does not require regular office attendance.
Office Location(s): 105 Edgeview Dr, Broomfield, Colorado 80021, US; 101 Avenue of the Americas, New York, NY 10013, US
Geographic Context:
- Denver, Colorado, is a vibrant, growing city with a thriving tech industry and a high quality of life.
- The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains for hiking, skiing, and other recreational activities.
- Denver has a diverse and inclusive culture, with a strong focus on community and collaboration.
Work Schedule: The work schedule is flexible, with a focus on results and productivity. The role may require occasional evening or weekend work to accommodate partner time zones or event schedules.
ASSUMPTION: While this role is remote, the candidate should be comfortable working independently and collaborating with remote teams across different time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- Technical interview with a member of the marketing team to discuss partner marketing strategies and tactics.
- Final interview with the senior director to discuss career growth and alignment with the company's mission and values.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and collaboration skills.
- Technical knowledge of the developer ecosystem and AI/ML technologies.
- Ability to analyze and interpret data to inform decision-making.
Application Tips:
- Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills.
- Provide specific examples of your experience developing and executing successful partner marketing strategies.
- Demonstrate your understanding of DigitalOcean's mission and values, and how your skills and experience align with the company's goals.
ATS Keywords: Partner Marketing, Strategic Planning, Go-to-Market Strategy, Cross-Functional Collaboration, Performance Analysis, Developer Ecosystem, AI/ML Technologies, DBaaS, Cloud Computing
ASSUMPTION: DigitalOcean's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on collaboration and innovation.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot).
- CRM software (e.g., Salesforce, HubSpot CRM).
- Project management tools (e.g., Asana, Trello).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: While not explicitly stated, the candidate should be comfortable using marketing automation and project management tools to streamline workflows and optimize results.
👔 Cultural Fit Considerations
Company Values:
- Simplicity.
- Focus.
- Integrity.
- Growth.
- Community.
Work Style:
- Results-driven and autonomous.
- Collaborative and team-oriented.
- Innovative and experimental.
- Customer-focused and empathetic.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you have a proven track record of driving measurable results through strategic planning and execution?
- Are you passionate about the developer ecosystem and eager to help developers succeed?
ASSUMPTION: DigitalOcean's culture is fast-paced, innovative, and customer-focused, with a strong emphasis on simplicity and results-driven work.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and prioritization.
- Working with partners may involve navigating complex relationships and negotiating resources and priorities.
- Occasional evening or weekend work may be required to accommodate partner time zones or event schedules.
- The role may require occasional travel for in-person meetings or events.
ASSUMPTION: While these challenges exist, DigitalOcean's culture of collaboration and support helps mitigate their impact and fosters a positive work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on partner marketing and requires a deep understanding of the developer ecosystem and AI/ML technologies.
- DigitalOcean's focus on simplicity and customer success sets it apart from other cloud services providers, offering a unique opportunity to drive business impact through strategic partner marketing.
- Career progression in this role may involve expanding the team and taking on a management role as the company grows.
ASSUMPTION: This role offers a unique opportunity to shape the partner marketing function at a growing, innovative company and drive significant business impact.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI/ML technology partner, including training and enablement materials, event planning, and targeted marketing campaigns.
- Creating a self-serve onboarding program for new Technology and Marketplace Partners, including documentation, video tutorials, and automated workflows.
- Analyzing the performance of partner marketing activities and adjusting strategy to optimize outcomes, with a focus on driving joint product adoption and revenue growth.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Partner Marketing Manager role at DigitalOcean.
❓ Key Questions to Ask During Interview
- Can you describe the current partner marketing strategy and how this role fits into its execution?
- How does DigitalOcean support the growth and success of its partners, and how does this role contribute to that effort?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DigitalOcean measure the success of its partner marketing initiatives, and how will this role be evaluated?
- What opportunities exist for career growth and development within the partner marketing team and the broader organization?
ASSUMPTION: These questions are designed to assess the role's strategic impact, alignment with the company's mission and values, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills, with a focus on strategic planning, execution, and measurable results.
- Prepare for the interview by researching DigitalOcean's mission, values, and partner ecosystem, and be ready to discuss your approach to strategic partner marketing.
- If selected for the final interview, be prepared to discuss your career growth and alignment with DigitalOcean's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
