Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: Employment Hero

🔹 Location: Australia (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive go-to-market strategy for partner acquisition and lead generation
• Creating impactful GTM materials such as events, digital content, and joint marketing assets
• Crafting tailored marketing strategies for different verticals to drive partner growth
• Managing partner communications and onboarding processes
• Collaborating with global and local teams to align objectives and share learnings

ASSUMPTION: This role requires a high degree of autonomy and strategic thinking, with a focus on driving partner growth and generating leads.

📋 Key Responsibilities

✅ Develop and execute a comprehensive go-to-market strategy for partner acquisition and lead generation

✅ Create and deliver impactful GTM materials such as live and digital events, tradeshows, digital content, joint marketing assets, case studies, and tailored onboarding experiences

✅ Craft tailored marketing strategies for acquiring partners in different verticals by understanding our ideal partner profile, refining messaging, and identifying strategies that drive growth and deliver on key objectives

✅ Own the execution of monthly partner newsletters and monthly partner webinars to keep partners informed and updated on product updates and news

✅ Work closely with the Partner Sales team to drive strategic activities with key partners, including designing and executing co-branded campaigns with partners to drive awareness, leads, and revenue

✅ Manage and nurture the ANZ partner community through our digital partner community platform, fostering engagement and collaboration

✅ Provide tools and create resources to ensure partners effectively promote the company’s products

✅ Support partner onboarding processes with tailored marketing materials and kick-off campaigns

✅ Report on partner marketing performance in Quarterly Business Reviews, showcasing key wins, insights, and measurable business impact

✅ Focus on high-impact, strategic initiatives by rigorously prioritising activities that will drive the fastest growth and most significant outcomes for the Partner Program, while maintaining budget efficiency.

ASSUMPTION: This role requires a strong focus on metrics and data-driven decision making, as well as excellent communication and stakeholder management skills.

🎯 Required Qualifications

Education: Degree qualified in marketing or a related field (desired)

Experience: 6+ years of relevant partner marketing experience, ideally within a fast-paced, B2B industry (tech, SaaS, and startups a plus)

Required Skills:

• Proven experience growing a partner channel through marketing activities (paid social & search, brand building, events, co-marketing, community building, etc.) and working with a range of partners from new to established
• Hands-on experience with building email campaigns and utilising marketing tools and CRM management platforms, especially Marketo and Salesforce
• A highly analytical and metrics-orientated approach to marketing
• Excellent written and verbal communication skills, organisational skills and has high attention to detail
• Experience running events like large conference and tradeshow booths, roundtables, webinars, etc.
• Comfortable testing and iterating on campaigns and running A/B tests
• Analytical skills and be data-driven in their thinking, and be proficient in reporting campaign effectiveness end-to-end
• A creative problem solver and critical thinker, with great attention to detail
• Comfortable and confident surfacing opportunities, explaining ideas, taking briefs, and participating in brainstorming sessions
• Able to work autonomously in a “remote first” work environment and to agreed deadlines
• Experience working with key verticals like Accountancy and Bookkeeping firms, HR Consultants and IT Resellers is a plus
• Willingness to take ownership of the strategy and execution and be in the driver’s seat
• Excellent cross-functional communication and stakeholder management skills, with proven ability to report on success

Preferred Skills:

• Fluency in multiple languages

ASSUMPTION: This role requires a strong focus on metrics and data-driven decision making, as well as excellent communication and stakeholder management skills.

💰 Compensation & Benefits

Salary Range: AU$120,000 - AU$150,000 per annum (pro-rated for 12-month contract)

Benefits:

• Work From Home Office Expense Budget
• Learning & Development Opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for partner marketing managers with 6+ years of experience in Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 501-1,000 employees (Mid-size)

Founded: 2014

Company Description:

• Employment Hero is on a mission to make employment easier and more valuable for everyone
• Their Employment Operating System brings hiring, HR, payroll, and benefits into an all-in-one solution
• Since their inception in 2014, they have scaled to a $2 billion valuation and gained a presence in 6 countries globally

Company Specialties:

• HR Software
• Employee Benefits
• HR System on Cloud
• HR Platform
• Payroll
• Recruitment Software
• Payroll Platform
• Payroll Automation
• HR Automation
• and HR

Company Website: https://www.employmenthero.com

ASSUMPTION: Employment Hero is a mid-size company with a strong focus on growth and innovation in the HR services industry.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Head of ANZ Marketing

Work Arrangement: Remote solely, with flexibility to own time and impact

Growth Opportunities:

• Potential for long-term growth within the global partner marketing team
• Opportunities to collaborate with and learn from various teams across the organization
• Chance to make a significant impact on the company's partner program and growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's partner program.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Australia (Sydney, NSW)

Geographic Context:

• Sydney, NSW is the headquarters of Employment Hero and the primary location for this role
• Australia has a strong and growing HR services industry, with numerous opportunities for partner collaboration
• The role requires working with partners across Australia and New Zealand

Work Schedule: Full-time (40 hours per week), with flexibility to own time and impact

ASSUMPTION: This role requires a high degree of autonomy and flexibility, with the ability to work independently and manage time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Head of ANZ Marketing and other team members
• Final interview with the Head of Global Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Communication and stakeholder management skills
• Analytical and data-driven approach to marketing
• Cultural fit and alignment with The EH Way

Application Tips:

• Tailor your resume and cover letter to highlight your relevant partner marketing experience and skills
• Demonstrate your understanding of the role and the company's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your experience with partner marketing, strategic planning, and stakeholder management

ATS Keywords: Partner Marketing, B2B Marketing, CRM Management, Email Campaigns, Event Management, Analytical Skills, Communication Skills, Strategic Thinking, Community Building, Co-Marketing, Metrics Orientation, Problem Solving, Attention to Detail, Autonomy, Stakeholder Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Event management platforms (e.g., Hopin, Bizzabo)
• CRM management platforms
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: This role requires experience with marketing automation tools, CRM management platforms, and email marketing tools.

👔 Cultural Fit Considerations

Company Values:

• Mission First
• Remote First
• AI First
• Apolitical
• Live by Our Values
• Expect High Performance

Work Style:

• Highly autonomous and remote-friendly
• Focused on impact and results, rather than hours worked
• Collaborative and cross-functional, with a strong emphasis on communication and stakeholder management

Self-Assessment Questions:

• Do you embody The EH Way, and how do your personal values align with the company's mission and values?
• Are you comfortable working remotely and managing your time effectively in a highly autonomous environment?
• How do you approach strategic planning and execution in a fast-paced, dynamic work environment?

ASSUMPTION: Cultural fit is crucial for success in this role, with a strong emphasis on autonomy, strategic thinking, and alignment with The EH Way.

⚠️ Potential Challenges

• Managing multiple stakeholders and partner relationships across Australia and New Zealand
• Balancing strategic planning and execution with day-to-day partner management tasks
• Working effectively in a remote, asynchronous environment with a global team
• Keeping up with the fast-paced growth and evolution of the company and its partner program

ASSUMPTION: This role presents unique challenges related to stakeholder management, time management, and working effectively in a remote environment.

📈 Similar Roles Comparison

• This role is unique in its focus on partner marketing for an HR services company, with a strong emphasis on strategic planning and growth
• Compared to other partner marketing roles, this position offers significant growth opportunities and the chance to make a real impact on the company's partner program
• Career path comparison: This role can lead to long-term growth within the global partner marketing team, with potential for advancement to senior or management positions

ASSUMPTION: This role is unique in its focus on partner marketing for an HR services company, with a strong emphasis on strategic planning and growth.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for partner acquisition and lead generation
• Creating and delivering impactful GTM materials such as live and digital events, tradeshows, digital content, joint marketing assets, case studies, and tailored onboarding experiences
• Crafting tailored marketing strategies for acquiring partners in different verticals by understanding our ideal partner profile, refining messaging, and identifying strategies that drive growth and deliver on key objectives

ASSUMPTION: These sample projects highlight the strategic and creative nature of the role, with a focus on driving partner growth and generating leads.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall partner marketing strategy for Employment Hero?
• What are the key priorities for the first 90 days in this role?
• How does the global partner marketing team collaborate and share learnings with local teams?
• What opportunities are there for growth and development within the global partner marketing team?
• How does Employment Hero support work-life balance for remote employees?

ASSUMPTION: These key questions focus on understanding the role's strategic context, priorities, and growth opportunities, as well as the company's approach to remote work and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant partner marketing experience and skills
• Prepare for behavioral interview questions that focus on your experience with partner marketing, strategic planning, and stakeholder management
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.