📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Lili
🔹 Location: Israel
🔹 Job Type: Remote
🔹 Category: Financial Services
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving partner-focused marketing initiatives to boost profitability and growth
- Collaborating with external platforms, internal teams, and senior leadership
- Optimizing partner assets and campaigns for improved conversion and retention
- Analyzing partner and partner-customer metrics to inform strategic decisions
- Building and improving playbooks for partner referral management
ASSUMPTION: This role requires a strong background in B2B or SMB-focused SaaS marketing, with a proven track record in driving growth through partnerships.
📋 Key Responsibilities
✅ Own and optimize partner assets, including landing pages, sales decks, one-pagers, lifecycle comms, and the Lili Recommends program
✅ Track partner and partner-customer metrics, surface opportunities, and translate findings into clear actions for leadership
✅ Build and improve playbooks for moving referrals from first touch to active, profitable accounts
✅ Run joint campaigns with partners, testing and elevating performance across various channels
✅ Manage a partner newsletter and publish success stories to engage existing partners and attract new ones
✅ Drive partner-led demand through webinars, events, and community activity
ASSUMPTION: This role requires strong project management skills and the ability to work cross-functionally in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years in B2B or SMB-focused SaaS marketing roles
Required Skills:
- Proven track record of enablement assets and co-marketing programs that drove measurable pipeline or revenue
- Data-driven mindset with sharp analytical skills to turn performance metrics into clear actions
- Fluency with generative AI for faster copy, design, and personalization workflows
- Clear communicator who can translate financial value into SMB-friendly language
- Strong project-management skills and ability to work cross-functionally in a fast-moving environment
- Demonstrated success hitting activation or revenue targets
Preferred Skills:
- Previous experience managing strategic partnerships
- Familiarity with CRM automation platforms such as Braze or HubSpot
ASSUMPTION: Candidates with experience in the financial services industry or working with SMBs may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Partner Marketing Manager role in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partner Marketing Manager role in Israel. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Lili is a business finance platform designed to make the financial aspects of running a business easier to manage and understand
- Combines business banking, accounting, invoicing, bill pay, and tax preparation software in one platform
- Recognized as the Best App for SMBs and the Best Bank for SMBs in Tearsheet's 2024 Small Business Finance Awards
Company Specialties:
- Business banking
- Accounting and invoicing software
- Tax preparation software
- Partnership management
Company Website: lili.co
ASSUMPTION: Lili is a fast-growing fintech company focused on empowering small and medium-sized businesses with comprehensive financial management tools.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Head of Marketing and Partnerships
Work Arrangement: Remote OK, with flexible hours and the option to work from the New York or Tel Aviv offices
Growth Opportunities:
- Potential to grow into a leadership role within the marketing and partnerships team
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in the fast-paced fintech industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (New York and Tel Aviv offices) with remote work options
Office Location(s): New York, NY and Tel Aviv, Israel
Geographic Context:
- Israel has a thriving startup ecosystem and is home to many innovative fintech companies
- Tel Aviv, in particular, is known for its vibrant tech scene and diverse cultural offerings
- New York is a major global financial hub with numerous networking opportunities
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work environment allows for collaboration and networking opportunities while also offering the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing and partnerships team
- Final interview with the Head of Marketing and Partnerships
Key Assessment Areas:
- Marketing expertise and experience with partner programs
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with B2B or SMB-focused SaaS marketing and successful partner programs
- Include specific examples of how you've turned performance metrics into clear actions
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Partner Marketing, SaaS Marketing, B2B Marketing, Data Analysis, Campaign Management, CRM Automation, Generative AI, Strategic Partnerships
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- CRM automation platforms such as Braze or HubSpot
- Generative AI tools for copy, design, and personalization workflows
- Marketing automation and analytics tools
- Project management software
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have experience working with partners to drive growth and success?
ASSUMPTION: Lili values candidates who are customer-focused, innovative, collaborative, and data-driven, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple partner relationships and campaigns simultaneously
- Keeping up with the fast-paced nature of the fintech industry
- Balancing the need for data-driven decision-making with the need for quick action
- Adapting to a hybrid work environment with both remote and in-office team members
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is similar to a Partner Marketing Manager or Strategic Partnerships Manager in other fintech or SaaS companies
- However, Lili's focus on small and medium-sized businesses sets it apart from other companies in the industry
- Career paths in this role may include progression to a leadership or executive position within the marketing and partnerships team
ASSUMPTION: While this role shares similarities with other Partner Marketing Manager positions, Lili's unique focus on SMBs and its fast-growing nature make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a successful co-marketing campaign with a major accounting software provider
- Analyzing partner and partner-customer metrics to identify opportunities for improved conversion and retention
- Creating and optimizing a partner referral program that drives significant business growth
ASSUMPTION: Sample projects in this role may involve a mix of strategic planning, data analysis, and hands-on execution to drive partner marketing success.
❓ Key Questions to Ask During Interview
- How does Lili support the growth and success of its partner marketing team members?
- What are the most pressing challenges facing the partner marketing team currently, and how can this role help address them?
- How does Lili measure the success of its partner marketing efforts, and how can this role contribute to improving those metrics?
- What opportunities exist for professional development and growth within the marketing and partnerships team?
- How does Lili foster a culture of collaboration and innovation within its marketing and partnerships team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Lili's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful partner marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
