📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Datadog
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Hybrid (25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing partner marketing programs with top cloud and channel partners in ASEAN
- Collaborating closely with regional partner sales teams to support regional priorities and drive pipeline and customer acquisition
- Owning the end-to-end execution of partner-led and co-branded marketing activities
- Tracking, measuring, and reporting on campaign performance to optimize impact and ROI
- Localizing global campaigns and assets for regional relevance, ensuring alignment with Datadog’s broader partner marketing strategy
ASSUMPTION: This role requires a strategic thinker who can translate regional goals into effective marketing execution and has a proven track record of executing successful marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute partner marketing programs with top cloud and channel partners in ASEAN, including joint events, localized digital campaigns, and demand generation initiatives
✅ Align closely with partner sales leaders in Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines to support regional priorities and drive pipeline and customer acquisition
✅ Own the end-to-end execution of partner-led and co-branded marketing activities, from planning to performance analysis
✅ Track, measure, and report on campaign performance to optimize impact and ROI
✅ Localize global campaigns and assets for regional relevance, ensuring alignment with Datadog’s broader partner marketing strategy
✅ Collaborate cross-functionally with global and APJ partner marketing, regional sales, field marketing, and partner enablement teams
✅ Manage and allocate Market Development Funds (MDF) effectively across high-impact regional programs
✅ Stay up to date on regional trends and best practices in partner marketing across the ASEAN market
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to operate in a dynamic, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree required; Master's degree a plus
Experience: 4+ years of partner marketing experience, ideally with a focus on cloud platforms (AWS, Azure, Google Cloud) and channel ecosystems in Southeast Asia
Required Skills:
- Deep understanding of the regional partner landscape, including key cloud service providers, resellers, distributors, and global systems integrators (GSIs)
- Proven track record of executing partner marketing campaigns that deliver measurable business results
- Strategic thinker who can translate regional goals into effective marketing execution
- Excellent communication and project management skills; comfortable operating in a dynamic, cross-functional environment
- Desire to work in a collaborative, high-growth, startup-like environment
- Ability to travel up to 25% within the ASEAN region
Preferred Skills:
- Experience working with regional distributors and channel partners
- Fluency in local languages (e.g., Mandarin, Bahasa, Thai, Vietnamese)
ASSUMPTION: Candidates with experience in cloud platforms and channel ecosystems in Southeast Asia are strongly preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Singapore, the estimated salary range is SGD 120,000 - 160,000 per annum. This range is inclusive of base salary and variable compensation.
Benefits:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (25% travel required)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Datadog is a global SaaS business focused on cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
Company Size: Datadog has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Datadog was founded in 2010 and is headquartered in New York, NY, with offices worldwide.
Company Description:
- Datadog provides cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
- The company offers a rare combination of growth and profitability, enabling digital transformation, cloud migration, and infrastructure monitoring for its customers.
- Datadog champions professional development, diversity of thought, innovation, and work excellence, empowering continuous growth for its employees.
Company Specialties:
- SaaS
- APM
- Software
- Log Management
- Cloud
- DevOps
- Monitoring
- Infrastructure
- Distributed Systems
- Cloud Computing
- Open-source
- and Golang
Company Website: datadoghq.com
ASSUMPTION: Datadog's focus on cloud-scale monitoring and security makes it an attractive employer for professionals interested in cutting-edge technology and a dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid-level (5-10 years) experience level, offering opportunities for growth and development within the partner marketing team.
Reporting Structure: The Partner Marketing Manager will report directly to the Senior Group Manager, Partner Marketing for APJ and work closely with regional partner sales teams and strategic partners.
Work Arrangement: This role has a hybrid work arrangement, requiring up to 25% travel within the ASEAN region.
Growth Opportunities:
- Potential career progression into senior roles within the partner marketing team or related functions
- Opportunities to work on high-impact regional programs and drive business results
- Chance to collaborate with global and APJ partner marketing, regional sales, field marketing, and partner enablement teams, fostering cross-functional learning and development
ASSUMPTION: This role offers a unique opportunity to gain regional experience and make a significant impact on Datadog's partner marketing efforts in the ASEAN market.
🌍 Location & Work Environment
Office Type: Datadog's Singapore office is a hybrid workplace, allowing employees to create a work-life harmony that best fits their needs.
Office Location(s): 620 8th Ave, 45th floor, New York, NY 10018, US (Global Headquarters); 225 Franklin St, 24th Fl, Boston, Massachusetts 02110, US (North America); 21, Rue de Châteaudun, Paris, Ile-de-France 75009, FR (EMEA); and other global offices
Geographic Context:
- Singapore is a major tech hub in Southeast Asia, with a thriving startup ecosystem and a strong focus on cloud technologies
- The city-state is known for its multicultural environment, high quality of life, and excellent education system
- Singapore's strategic location makes it an ideal base for working with partners across the ASEAN region
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (25% travel required)
ASSUMPTION: Datadog's hybrid work environment and flexible working hours allow employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with Datadog's values
- Strategic thinking and problem-solving skills
- Communication and project management skills
- Understanding of the regional partner landscape and marketing trends
- Ability to travel and work effectively in a hybrid environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the regional partner landscape and marketing trends in your application materials
- Prepare examples of successful partner marketing campaigns you've executed in the past
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Partner Marketing, Cloud Platforms, Channel Ecosystems, Campaign Execution, Project Management, Communication, Strategic Thinking, Collaboration, Market Development Funds, Performance Analysis, Digital Campaigns, Demand Generation, Regional Trends, Sales Alignment, Localization, Cross-Functional Collaboration
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials and interviews to increase their chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing automation platforms, CRM software, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Collaborative
- Curious
- Tenacious
- One Team
Work Style:
- Data-driven and results-oriented
- Agile and adaptable to change
- Collaborative and cross-functional
- Focused on continuous learning and improvement
- Committed to fostering an inclusive and diverse work environment
Self-Assessment Questions:
- How do you approach working with partners to drive business results in a dynamic, cross-functional environment?
- How do you ensure that your marketing campaigns align with regional goals and resonate with local audiences?
- How do you balance the need for strategic thinking with the ability to execute tactical marketing activities?
ASSUMPTION: Candidates who align with Datadog's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing campaigns simultaneously
- Balancing regional priorities with global marketing strategies
- Working effectively in a hybrid work environment with up to 25% travel required
- Keeping up with the fast-paced nature of the tech industry and evolving partner landscape
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on partner marketing, requiring a deep understanding of the regional partner landscape and channel ecosystems
- Compared to other partner marketing roles, this position offers a unique opportunity to work with top cloud and channel partners in the ASEAN market and drive business results on a regional scale
- Career progression in this role may lead to senior roles within the partner marketing team or related functions, offering opportunities for growth and development within the organization
ASSUMPTION: This role offers a unique blend of regional focus, strategic thinking, and tactical execution, making it an attractive opportunity for experienced partner marketing professionals looking to make a significant impact in the ASEAN market.
📝 Sample Projects
- Developing and executing a joint event with a major cloud provider, driving customer acquisition and pipeline generation in the ASEAN market
- Localizing a global digital campaign for a regional distributor, ensuring alignment with Datadog's broader marketing strategy and regional relevance
- Managing MDF allocation and tracking for high-impact regional programs, optimizing impact and ROI
ASSUMPTION: These sample projects illustrate the strategic thinking, tactical execution, and regional focus required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader partner marketing strategy for Datadog in the ASEAN market?
- What are the key priorities for the regional partner sales teams, and how does this role support their success?
- How does Datadog foster a culture of collaboration and innovation within its partner marketing team?
- What opportunities are there for growth and development within this role and the broader partner marketing organization?
- How does Datadog support work-life balance for employees working in a hybrid environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful partner marketing campaigns you've executed in the past
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present your ideas for driving business results through partner marketing campaigns in the ASEAN market
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
