Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: Grammarly

🔹 Location: Germany (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with in-person collaboration weeks)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative partner marketing strategies to drive demand and increase partner engagement within the EMEA and APAC regions.
• Collaborating closely with the Channel Sales team to identify key growth opportunities and support them with impactful marketing initiatives that resonate with local markets.
• Designing, implementing, and managing self-service campaigns that meet the needs of partners, ensuring they are equipped with the right tools and content to succeed in their local markets.
• Creating and localizing marketing collateral, including presentations, brochures, case studies, and digital assets that align with Grammarly's brand strategy and messaging.

ASSUMPTION: This role requires a strong understanding of partner types, demand generation tactics, and localization strategies to effectively drive partner engagement and sales.

📋 Key Responsibilities

✅ Developing and executing partner marketing strategies to drive demand and engagement.

✅ Collaborating with the Channel Sales team to identify growth opportunities and support them with localized marketing initiatives.

✅ Designing, implementing, and managing self-service campaigns for partners, ensuring they have the right tools and content to succeed.

✅ Creating and localizing marketing collateral that aligns with Grammarly's brand strategy and messaging.

✅ Monitoring and analyzing the performance of partner marketing initiatives, leveraging insights to continuously improve programs and drive better results.

✅ Building strong relationships with partners, providing them with the resources they need to effectively market Grammarly's solutions and drive sales.

✅ Working collaboratively with internal teams, including product marketing, sales enablement, and operations, to ensure alignment on messaging and go-to-market strategies.

ASSUMPTION: This role requires strong communication, interpersonal, and data-driven skills to effectively engage partners, internal teams, and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of proven experience in partner or channel marketing, preferably in a technology or SaaS environment

Required Skills:

• Proficient in English, both in writing and speaking
• Strong understanding of partner types and the value of ongoing ecosystem engagement
• Strong understanding of demand generation tactics and strategies, with a focus on localization for diverse markets
• Excellent communication and interpersonal skills, with the ability to engage and influence partners and internal stakeholders
• Data-driven mindset with the capability to analyze marketing performance metrics and derive actionable insights
• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities
• Embodies Grammarly's EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
• Is inspired by Grammarly's MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust

Preferred Skills:

• Experience working with partners in the EMEA and APAC regions
• Fluency in additional languages, particularly those spoken in the EMEA and APAC regions

ASSUMPTION: Candidates with experience in partner marketing within the technology or SaaS industry and familiarity with the EMEA and APAC regions will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and location)

Benefits:

• Competitive pay
• Life care (including mental health care and risk benefits)
• Ample and defined time off
• Home office setup support
• Wellness and pet care stipends
• Learning and development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements and collaboration weeks

ASSUMPTION: The salary range provided is an estimate based on market research for partner marketing roles in Germany. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI writing assistance

Company Size: 1,001-5,000 employees

Founded: 2009

Company Description:

• Grammarly is the world’s leading AI writing assistance company, trusted by over 40 million people and 50,000 organizations every day.
• Grammarly offers a dynamic hybrid working model, fostering trust, innovation, and a strong team culture with the flexibility of working from home.
• Grammarly's product offerings—Grammarly Business, Grammarly Premium, Grammarly Free, and Grammarly for Education—work where you do, delivering contextually relevant writing support across over 500,000 apps and websites.

Company Specialties:

• Writing assistance
• AI and NLP
• Deep learning and machine learning

Company Website: https://www.grammarly.com/

ASSUMPTION: Grammarly's focus on AI writing assistance and its global user base make it a unique and innovative company to work for in the software development industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: This role reports directly to the Senior Manager, Channel Marketing

Work Arrangement: Hybrid (with in-person collaboration weeks)

Growth Opportunities:

• Potential to grow into a senior role within the Channel Marketing team or explore other marketing opportunities within Grammarly
• Opportunities to work on global campaigns and collaborate with diverse teams
• Chance to make a significant impact on Grammarly's partner marketing strategy and drive business growth

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in partner marketing or explore other marketing opportunities within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (with in-person collaboration weeks)

Office Location(s): Germany (with the option to work remotely)

Geographic Context:

• Germany is a major market for Grammarly, with a strong focus on partner engagement and sales
• The hybrid work arrangement allows for flexibility and work-life balance
• Germany offers a vibrant and dynamic business environment, with a strong focus on innovation and technology

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and collaboration weeks

ASSUMPTION: The hybrid work arrangement and focus on partner engagement in Germany make this an attractive opportunity for candidates looking to work in a dynamic and innovative environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager and/or team members
• Final interview with the Senior Manager, Channel Marketing
• Offer extension and onboarding

Key Assessment Areas:

• Understanding of partner marketing strategies and tactics
• Communication and interpersonal skills
• Data-driven mindset and analytical skills
• Cultural fit with Grammarly's EAGER values and MOVE principles

Application Tips:

• Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills
• Prepare examples of successful partner marketing campaigns you've led or contributed to
• Research Grammarly's products, target markets, and competition to demonstrate your understanding of the company and its offerings

ATS Keywords: Partner Marketing, Demand Generation, Localization, Channel Marketing, Marketing Strategy, Marketing Campaigns, Partner Engagement, Stakeholder Management, Data Analysis, Marketing Performance

ASSUMPTION: The interview process for this role will focus on assessing the candidate's partner marketing experience, communication skills, and cultural fit with Grammarly's values and principles.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and project management tools will be particularly useful in this role.

👔 Cultural Fit Considerations

Company Values:

• Ethical: Grammarly is committed to maintaining high ethical standards in all aspects of its business
• Adaptable: Grammarly embraces change and continuously evolves to meet the needs of its users and the market
• Gritty: Grammarly's team members are passionate, determined, and resilient in the face of challenges
• Empathetic: Grammarly prioritizes understanding and supporting its users, partners, and team members
• Remarkable: Grammarly strives to exceed expectations and deliver exceptional results

Work Style:

• Collaborative: Grammarly fosters a culture of teamwork and cross-functional collaboration
• Data-driven: Grammarly makes decisions based on data and analytics to optimize performance and results
• Agile: Grammarly embraces an agile approach to work, with a focus on continuous improvement and iteration

Self-Assessment Questions:

• How do you embody Grammarly's EAGER values in your daily work?
• Can you describe a time when you successfully adapted to a significant change in a marketing campaign or strategy?
• How do you approach building and maintaining strong relationships with partners and stakeholders?

ASSUMPTION: Candidates who align with Grammarly's EAGER values and work style will be particularly well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple partner marketing campaigns and initiatives simultaneously
• Balancing the needs and priorities of partners, internal teams, and stakeholders
• Adapting to changing market conditions and partner requirements
• Working effectively in a hybrid work environment, with both remote and in-person collaboration

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to successfully navigate and overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on partner marketing for a leading AI writing assistance company, with a strong emphasis on localization and demand generation
• Compared to other partner marketing roles, this position offers a dynamic and innovative work environment, with a strong focus on growth and impact
• Career progression in this role may lead to senior marketing positions within Grammarly or other opportunities within the company

ASSUMPTION: Candidates with experience in partner marketing within the technology or SaaS industry and familiarity with the EMEA and APAC regions will find this role particularly appealing and well-suited to their skills and experience.

📝 Sample Projects

• Developing and executing a localized partner marketing campaign for a major EMEA partner, resulting in a 30% increase in partner engagement and a 20% increase in sales
• Creating and localizing marketing collateral for a major APAC partner, leading to a 25% increase in partner engagement and a 15% increase in sales
• Collaborating with the Channel Sales team to identify key growth opportunities and support them with impactful marketing initiatives, resulting in a 20% increase in partner sales and a 15% increase in partner engagement

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive partner engagement and sales through innovative marketing strategies and effective collaboration with internal teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for partner marketing and how this role contributes to that strategy?
• How does Grammarly support the professional development and growth of its partner marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Grammarly measure the success of its partner marketing initiatives, and how can I contribute to improving those metrics?
• What are the most rewarding aspects of working in partner marketing at Grammarly, according to current team members?

ASSUMPTION: These questions will help the candidate better understand the role, the company's long-term vision, and the opportunities for professional growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills
• Prepare examples of successful partner marketing campaigns you've led or contributed to
• Research Grammarly's products, target markets, and competition to demonstrate your understanding of the company and its offerings
• Follow up with the Grammarly Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.