Partner Marketing Manager, Japan
Qualtricsπ Core Information
πΉ Job Title: Partner Marketing Manager, Japan
πΉ Company: Qualtrics
πΉ Location: Tokyo, TΕkyΕ, Japan
πΉ Job Type: Full-time
πΉ Category: Affiliate Marketing, Partner & Channel Marketing
π Essential Job Details
π Job Overview
Qualtrics is seeking an exceptional Partner Marketing Manager to drive commercial impact by creating and executing targeted marketing initiatives with its ecosystem partners across Japan. As part of the growing partner marketing team, this role will focus on developing and implementing marketing strategies to build and accelerate pipeline in the partner ecosystem in the region. The successful candidate will work closely with the ecosystem team, field sales, and field marketing to execute growth strategies with partners in Japan.
π Key Responsibilities
- Develop and implement marketing programs tailored to the Japanese ecosystems, including system integrators, resellers, and technology partners, aligning with the overall GTM strategy for Japan.
- Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region.
- Collaborate with regional field marketing, product marketing, and ecosystem teams to develop localized go-to-market strategies.
- Develop partner-ready marketing collateral that resonates with the Japanese market, including customized sales and marketing materials, localized case studies and success stories, and region-specific digital and content marketing assets.
- Manage market development funds (MDF) for Japanese partners, including proposal management and performance tracking.
- Work closely with local marketing teams to leverage and adapt global marketing programs for the Japanese context.
- Support partner readiness and certification programs tailored to the region's unique business landscape and various stages of partner maturity with Qualtrics.
π― Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field; MBA preferred.
Experience: 10+ years of marketing experience, with a strong focus on the technology sector, and 5+ years of experience in partner marketing or partner ecosystem development.
Skills: Demonstrated success in developing and executing partner marketing programs in Japan, fluency in English and Japanese, and experience with enterprise software and B2B marketing in technology industries.
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The salary and benefits for this role are expected to be competitive within the Japanese technology industry for a senior partner marketing position.
π Applicant Insights
π Company Context
Industry Position: Qualtrics is a leading provider of experience management software, serving over 18,000 clients globally and pioneering the Experience Management (XM) category.
Company Size: ASSUMPTION: Qualtrics is a large, established technology company with a significant global presence.
Company Stage: ASSUMPTION: Qualtrics is in a growth stage, as it is expanding its partner ecosystem and marketing efforts in the Japanese market.
π Role Analysis
Career Level: Senior
Reporting Structure: ASSUMPTION: The Partner Marketing Manager will likely report to a regional or global marketing leader overseeing the partner ecosystem in Japan.
Team Size/Composition: ASSUMPTION: The partner marketing team in Japan is likely a small, specialized group within the larger global marketing organization.
Growth Opportunities: This role provides an opportunity to contribute to the expansion of Qualtrics' presence in the Japanese market and gain experience in developing and executing partner marketing strategies in a fast-paced, global environment.
π Location & Work Environment
Office Type: Hybrid (three days per week in the office, two days remote)
Geographic Context: Tokyo is a major technology and business hub in Japan, with a vibrant ecosystem of system integrators, resellers, and technology partners.
Work Schedule: ASSUMPTION: Standard full-time hours, with flexibility for remote work as part of the hybrid model.
Regional Considerations: Candidates should be familiar with the unique business landscape and cultural norms in Japan, as well as the dynamics of the Japanese technology partner ecosystem.
πΌ Interview & Application Insights
Typical Process: ASSUMPTION: The interview process may include a phone/video screening, a case study or presentation, and in-person interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate the candidate's understanding of the Japanese market, experience in partner marketing, ability to develop localized strategies, and skills in stakeholder management and collaboration.
Application Tips: Applicants should highlight their track record of successful partner marketing programs in Japan, demonstrate their familiarity with the Japanese business ecosystem, and showcase their strategic thinking and adaptability.
ATS Keywords: Partner marketing, channel marketing, Japan, Tokyo, ecosystem, demand generation, marketing strategy, localization, stakeholder management, B2B marketing
π οΈ Tools & Technologies
Marketing automation platforms, customer relationship management (CRM) systems, content management systems, data analytics tools, and partner management software.
π Cultural Fit Considerations
Company Values: ASSUMPTION: Qualtrics values innovation, collaboration, customer-centricity, and a global mindset, as evidenced by its focus on expanding into the Japanese market.
Work Style: The role requires a fast-paced, adaptable, and proactive approach to developing and executing partner marketing strategies in a dynamic environment.
Self-Assessment: Candidates should consider whether they thrive in a collaborative, cross-functional setting, enjoy working with diverse partners, and are comfortable navigating ambiguity and change.
β οΈ Potential Challenges
The role may involve managing multiple concurrent projects, coordinating with teams across different time zones and cultures, and adapting global marketing strategies to the unique Japanese market context.
π Similar Roles Comparison
ASSUMPTION: This Partner Marketing Manager role is similar to senior-level partner marketing or channel marketing positions in the technology industry, with a focus on developing and executing strategies to drive growth through the partner ecosystem in a specific regional market.
π Sample Projects
ASSUMPTION: Potential projects may include:
- Designing and implementing a partner marketing program to drive pipeline and revenue growth with key system integrators in Japan.
- Developing localized content and campaigns to promote Qualtrics' solutions and services to the Japanese partner ecosystem.
- Coordinating with the regional field marketing and sales teams to align partner activities with broader go-to-market strategies.
- Analyzing partner performance data and adjusting marketing strategies to optimize the partner ecosystem's impact.
β Key Questions to Ask During Interview
- Can you share more about the current state of Qualtrics' partner ecosystem in Japan and the key priorities for this role?
- What are the most significant challenges or opportunities you see in the Japanese technology market that this role would need to address?
- How does the partner marketing team collaborate with other functions (sales, product, etc.) to drive joint success?
- What metrics or KPIs are used to measure the performance and impact of partner marketing initiatives in this region?
- Can you describe the typical career progression for a Partner Marketing Manager at Qualtrics?
- What types of training and professional development opportunities are available to support this role?
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Carefully review the job description and requirements to ensure they are a strong fit.
- Tailor their resume and cover letter to highlight their relevant experience in partner marketing, particularly in the Japanese market.
- Research Qualtrics and its position in the Experience Management (XM) industry to demonstrate their understanding of the company and the role.
- Prepare thoughtful questions to ask during the interview that showcase their strategic thinking and interest in the position.
- Be ready to discuss their track record of successful partner marketing initiatives, as well as their ability to navigate cross-cultural collaboration and adapt global strategies to local markets.
- Optimize their application for relevant ATS systems by incorporating the identified keywords throughout their resume and application materials.
Visual Customization Guide
Given that this is a senior-level partner marketing role for a global technology company, the visual elements should be a balance of professionalism and innovation. Consider using a clean, structured layout with subtle use of emojis and icons to highlight key information. Maintain a tone that is both informative and engaging, reflecting Qualtrics' focus on driving groundbreaking experiences.