📌 Core Information
🔹 Job Title: Partner Marketing Manager (SEMEA)
🔹 Company: Smartsheet
🔹 Location: London, UK
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to create and execute marketing plans and campaigns for partners in the Southern Europe, Middle East, and Africa (SEMEA) region.
- Leading regional to-partner marketing events to support partner recruiting and engagement.
- Providing guidance to partners on available marketing resources and campaign optimization.
- Managing and reporting on new-logo and expansion deals sourced via executed campaigns.
ASSUMPTION: This role requires a strong background in field or partner marketing, with a focus on event management and lead generation. Proficiency in French is required, and familiarity with additional European languages is a plus.
📋 Key Responsibilities
✅ Coordinate with Partner Account Manager, Global Partner Marketing team, and EMEA Regional Marketing and EMEA Partnerships organizations to create integrated, sales and marketing business plans and executions.
✅ Create bespoke marketing plans and campaigns with designated partners in assigned territories.
✅ Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting and engagement.
✅ Provide guidance to partners on available marketing resources available to them under the Smartsheet Aligned partner program.
✅ Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model.
✅ Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and/or digital campaigns.
✅ Provide ongoing counsel on optimizing campaign results with a focus on new-logo deal registrations.
✅ Assist partners with campaign lead nurture, tracking, attribution and deal registration.
✅ Support the Partnerships team with thought leadership programs and by creating to- and through-partner content such as use cases and campaign playbook.
✅ Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns.
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to coordinate with various teams and partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5 to 7 years of experience in field and/or partner marketing.
Required Skills:
- Proven experience delivering superb-quality, strong pipeline-producing in-person and virtual events of various types.
- Familiarity with lead generation best practices across a broad range of other campaign types, including digital campaigns, account-based marketing and content marketing.
- Understanding of partner lead nurture, and how this differs from direct marketing lead flow.
- Knowledge of Marketing Development Fund (MDF) workflows, partner portals and the deal registration process.
- Familiarity with the IT channel as a route to market.
- Strong verbal and written communications skills with a portfolio of authored content.
- Proficiency in French.
Preferred Skills:
- Proficiency in Spanish, Italian or another European language.
- Experience working with partner portal and partner relationship management (PRM) tools (Impartner or similar).
- Familiarity with various event platforms (ie Eventbrite, Cvent, Zoom, ON24).
ASSUMPTION: Candidates with experience in the IT channel and familiarity with Smartsheet's products and services may be preferred.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a Marketing Manager role in London)
Benefits:
- Health insurance and pension plan.
- Flexible working hours and remote work options.
- Professional development opportunities.
- Employee stock purchase plan.
Working Hours: Full-time, 40 hours per week. Flexible hours may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. Smartsheet is an enterprise work management platform that helps organizations move faster and drive innovation.
Company Size: 1,001-5,000 employees. As a mid-sized company, Smartsheet offers a collaborative and innovative work environment with opportunities for growth and professional development.
Founded: 2005. Smartsheet was founded with the mission to empower teams to manage projects, automate workflows, and rapidly build new secure solutions using simple no-code tools.
Company Description:
- Smartsheet is the enterprise work management platform that enables organizations to move faster, drive innovation, and achieve more.
- Backed by enterprise-grade security, Smartsheet is used by more than 75% of the companies in the Fortune 500 to implement, manage, and automate processes across a broad array of departments and use cases.
- Smartsheet's platform is designed to align people and technology so organizations can move faster and drive innovation.
Company Specialties:
- Productivity
- Collaboration
- Achievement
- Innovation
- Effectiveness
- Security
- Work management
- Reporting
- Automation
- Scale
- Collaborative work management
- Project management
Company Website: https://www.smartsheet.com
ASSUMPTION: Smartsheet's focus on collaboration, innovation, and driving results makes it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for experienced marketing professionals seeking to apply their skills in a global partner marketing capacity.
Reporting Structure: The Partner Marketing Manager will report to the Director of Global Partner Marketing and work closely with the Partner Account Manager responsible for the SEMEA territory, as well as other teams within Smartsheet.
Work Arrangement: This role is offered as a full-time contractor position based in the United Kingdom for a period of twelve months. Remote work is an option, with the expectation of occasional travel to attend partner events and meetings.
Growth Opportunities:
- Potential for full-time employment after the initial contract period.
- Opportunities to work on high-impact projects and campaigns with global partners.
- Chance to develop skills in partner marketing, event management, and cross-functional team collaboration.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to gain exposure to the partner marketing function and contribute to Smartsheet's growth in the SEMEA region.
🌍 Location & Work Environment
Office Type: Hybrid. Smartsheet's London office is located in the heart of the city, with a flexible work-from-home policy in place.
Office Location(s): 69 Old Broad Street, Floor 1, London, England EC2M 1QS, GB
Geographic Context:
- The United Kingdom is a major market for Smartsheet, with a strong focus on driving growth and expansion in the region.
- London is a global hub for technology and innovation, offering a vibrant and diverse work environment.
- The SEMEA region presents significant opportunities for partner marketing and business development.
Work Schedule: Full-time, with flexible hours and remote work options available. Occasional travel may be required to attend partner events and meetings.
ASSUMPTION: The hybrid work environment and flexible hours offered by Smartsheet provide a balance between collaboration and independent work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR team.
- In-depth interview with the hiring manager and potential team members.
- Background check and offer extension.
Key Assessment Areas:
- Marketing and event management skills.
- Cross-functional team collaboration and communication.
- Problem-solving and strategic thinking.
- Cultural fit and alignment with Smartsheet's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Smartsheet's products and services, as well as the partner marketing landscape.
- Prepare examples of successful marketing campaigns and events you've managed in the past.
ATS Keywords: Partner Marketing, Event Management, Lead Generation, Campaign Design, Marketing Planning, Digital Marketing, Account-Based Marketing, Content Marketing, Communication Skills, SaaS, Marketing Development Fund, Partner Relationship Management, Reporting, Nurturing Leads, Collaboration, Bespoke Marketing Plans
ASSUMPTION: The application process for this role is designed to assess candidates' marketing and event management skills, as well as their ability to collaborate effectively with cross-functional teams and partners.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management platforms (e.g., Eventbrite, Cvent, Zoom, ON24)
- Partner relationship management (PRM) tools (e.g., Impartner)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empower teams to manage projects, automate workflows, and rapidly build new secure solutions using simple no-code tools.
- Focus on driving results and delivering value to customers and partners.
- Foster a collaborative and inclusive work environment that welcomes people from all backgrounds and promotes diversity, equity, and inclusion.
Work Style:
- Dynamic and fast-paced, with a focus on innovation and continuous improvement.
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
- Results-driven, with a focus on achieving measurable outcomes and driving business growth.
Self-Assessment Questions:
- Do you have experience working with partners in the SEMEA region and a strong understanding of the local market dynamics?
- Are you comfortable managing multiple projects and priorities, and working independently with minimal supervision?
- Do you thrive in a dynamic and fast-paced work environment, and enjoy collaborating with cross-functional teams and partners?
ASSUMPTION: Candidates who align with Smartsheet's values and work style, and have relevant experience in partner marketing and event management, are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple partners and campaigns simultaneously may require strong organizational skills and time management.
- Working with partners in different time zones and cultures may present unique communication and collaboration challenges.
- Occasional travel may be required to attend partner events and meetings, which could disrupt work-life balance.
- As a contractor, the role may not offer the same long-term career prospects as a full-time position.
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a focus on work-life balance.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position has a stronger focus on event management and may require more frequent travel.
- In the IT channel, partner marketing roles often involve working with a diverse range of partners and managing complex campaigns.
- Career progression in partner marketing may involve moving into more strategic or management roles, or transitioning into a different marketing function.
ASSUMPTION: This role offers a unique opportunity to gain experience in partner marketing and event management, with potential for career growth and development within Smartsheet.
📝 Sample Projects
- Planning and executing a regional partner event in the SEMEA region, with a focus on driving new-logo deal registrations.
- Developing a bespoke marketing plan and campaign for a key partner in the region, tailored to their target buyer personas and business model.
- Collaborating with the Partnerships team to create thought leadership content and campaign playbooks, showcasing Smartsheet's products and services to partners and their customers.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Partner Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader partner marketing strategy for Smartsheet in the SEMEA region?
- What opportunities are there for growth and development within this role and within Smartsheet's partner marketing function?
- How does Smartsheet support its partners in driving business growth and success?
- What is the work-life balance like for employees in this role and within Smartsheet more broadly?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on partner marketing, event management, and cross-functional team collaboration.
- Prepare examples of successful marketing campaigns and events you've managed in the past, demonstrating your ability to drive results and optimize campaign performance.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
