📌 Core Information
🔹 Job Title: Partner Marketing Program Manager - Federal
🔹 Company: Optiv
🔹 Location: Washington, DC metropolitan area (remote with preference for local hire)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with preference for local hire)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cybersecurity technology providers to build integrated joint marketing efforts
- Aligning marketing plans to partner business plans and reporting on ROI
- Maintaining regular planning and execution meetings with assigned partners
- Procuring partner sponsorship commitments for marketing programs and events
- Encouraging Optiv participation in imperative partner programs
- Driving awareness of joint go-to-market efforts within Optiv and partners
- Increasing Optiv's brand and presence with partners
ASSUMPTION: This role requires a strong understanding of partner marketing strategies, experience working with partners, and knowledge of the federal industry.
📋 Key Responsibilities
✅ Collaborate with cybersecurity technology providers to build best-of-breed integrated joint/cross-marketing efforts
✅ Align marketing plans to partner business plans led by Optiv channel partner manager and leadership
✅ Report ROI on marketing efforts
✅ Maintain a regular cadence of planning and execution meetings with assigned partners
✅ Procure partner sponsorship commitments for marketing programs and events
✅ Encourage Optiv participation in imperative partner programs as needed
✅ Work with channel partner manager and sales to drive awareness of joint go-to-market efforts within Optiv and partners
✅ Help increase Optiv's brand and presence with the partners
ASSUMPTION: This role involves influencing cross-functional teams without formal authority and working in a fast-changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of work experience, with at least 3 years of partner marketing experience in a B2B high-tech organization
Required Skills:
- Proven experience in partner marketing, with a strong understanding of partner marketing strategies
- Experience marketing to the federal industry
- Strong interpersonal, verbal, and communication skills
- Results-driven with a strong ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting
- Proficient in SFDC, Word, and Excel. Experience with Marketo and SharePoint is a plus
Preferred Skills:
- Experience working with large partnerships for joint marketing efforts
- Knowledge and passion for cybersecurity
- Ability to maneuver an ever-changing and complex environment with moving parts
ASSUMPTION: This role requires a unique blend of business, marketing, and technical acumen.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Work/life balance
- Professional training resources
- Volunteer opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. Actual compensation may vary based on qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Optiv is a leading cybersecurity advisory and solutions provider, serving nearly 6,000 clients across various industries.
Company Size: Optiv has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Optiv was founded in 2015, making it a relatively young company with a strong focus on innovation and progress.
Company Description:
- Optiv is the cybersecurity advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry.
- We partner with organizations to advise, deploy, and operate cybersecurity programs from strategy and managed security services to risk, integration, and technology solutions.
- With clients at the center of our unmatched ecosystem of people, products, partners, and programs, we accelerate business progress like no other company can.
Company Specialties:
- Security Program Strategy
- Enterprise Risk and Compliance
- Threat and Vulnerability Management
- Security Architecture and Implementation
- Security Education and Awareness
- Identity and Access Management
- Managed Security Services
- Advanced Threat
- Cloud Security
- Enterprise Security Architecture
- General Data Protection Regulation (GDPR)
- Identity
- Internet of Things (IoT)
- Next-Gen Security Operations
- Security Intelligence
- Third-Party Risk Management
- Managed XDR
- MXDR
- and Zero Trust
Company Website: www.optiv.com
ASSUMPTION: Optiv's focus on client-centricity and comprehensive cybersecurity solutions makes it an attractive employer for marketing professionals seeking to make an impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports to the Field Marketing Manager and collaborates with various internal teams and external partners.
Work Arrangement: This role is remote with a strong preference for hiring in the Washington, DC metropolitan area.
Growth Opportunities:
- Expanding knowledge and skills in cybersecurity and partner marketing
- Gaining experience working with a diverse range of partners and internal teams
- Potential for career progression within Optiv's marketing organization
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: Optiv has multiple offices across the United States, with a strong preference for hiring in the Washington, DC metropolitan area for this role.
Office Location(s): Optiv's offices are located in Denver, CO; Leawood, KS; Columbia, MD; Mississauga, ON; Bangalore, IN; and Newport Beach, CA.
Geographic Context:
- The Washington, DC metropolitan area is home to numerous federal agencies and contractors, providing ample opportunities for collaboration and partnership.
- The region offers a diverse range of cultural, historical, and recreational activities.
- The cost of living in the Washington, DC metropolitan area is generally higher than the national average.
Work Schedule: This role follows a standard full-time work schedule, with flexibility for remote work as needed.
ASSUMPTION: The Washington, DC metropolitan area offers a vibrant and dynamic work environment with numerous opportunities for collaboration and partnership within the federal industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the Field Marketing Manager and other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Partner marketing experience and understanding of federal industry
- Communication and interpersonal skills
- Data analysis and reporting abilities
- Cultural fit and alignment with Optiv's values
Application Tips:
- Highlight relevant partner marketing experience and federal industry knowledge in your resume and cover letter
- Demonstrate your understanding of Optiv's business and the role's requirements in your application materials
- Prepare examples of successful partner marketing campaigns and their results
- Research Optiv's company culture and values to ensure a strong cultural fit
ATS Keywords: Partner Marketing, Federal Industry, Cybersecurity, Marketing Strategy, ROI, Cross-Functional Teams, Collaboration, Data Analysis, Salesforce, Marketo, SharePoint
ASSUMPTION: Optiv's application process is designed to assess candidates' marketing expertise, partner marketing experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Microsoft Word
- Microsoft Excel
- Marketo (preferred)
- SharePoint (preferred)
ASSUMPTION: Proficiency in SFDC, Word, and Excel is required for this role, while experience with Marketo and SharePoint is highly preferred.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Accountable
- Progressive
Work Style:
- Results-driven
- Strategic and tactical
- Adaptable and resilient
- Collaborative and team-oriented
- Data-informed decision-making
Self-Assessment Questions:
- How do you align your marketing strategies with partner business plans to drive mutual success?
- Can you provide an example of a time when you had to adapt your marketing approach due to changing circumstances or partner priorities?
- How do you ensure that your marketing efforts result in measurable ROI for both Optiv and our partners?
ASSUMPTION: Optiv values candidates who demonstrate a strong understanding of their company values and can provide concrete examples of how their work style aligns with these principles.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing campaigns simultaneously
- Navigating the complex and ever-changing federal industry landscape
- Balancing the needs and priorities of Optiv, partners, and internal teams
- Adapting to Optiv's fast-paced and dynamic work environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on federal partner marketing within the cybersecurity industry
- Compared to other partner marketing roles, this position requires a strong understanding of the federal industry and its unique dynamics
- Career progression in this role may lead to opportunities in Optiv's broader marketing organization or within the federal industry
ASSUMPTION: This role offers a unique opportunity for marketing professionals interested in the federal industry and cybersecurity to make a significant impact in a growing and dynamic field.
📝 Sample Projects
- Developing and executing a joint marketing campaign with a federal cybersecurity technology provider
- Conducting a competitive analysis of Optiv's federal partner marketing efforts and identifying opportunities for improvement
- Creating a comprehensive ROI report for a federal partner marketing program, including data visualization and actionable insights
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does Optiv support the growth and development of its partner marketing team members?
- Can you describe the typical structure and dynamics of Optiv's partner relationships in the federal industry?
- How does Optiv measure the success of its partner marketing programs, and how can I contribute to improving these metrics?
- What are the most significant challenges facing Optiv's federal partner marketing efforts, and how can this role help address them?
- How does Optiv foster a culture of collaboration and innovation within its marketing organization?
ASSUMPTION: These interview questions are designed to provide insight into Optiv's company culture, partner marketing strategies, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant partner marketing experience and federal industry knowledge
- Prepare examples of successful partner marketing campaigns and their results to discuss during the interview process
- Research Optiv's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
